This document outlines the author's perspective on the marketing "P's" in the context of social media. It begins by discussing the traditional 4 P's of marketing (Product, Price, Place, Promotion). It then examines various attempts to expand on these, including additional P's for services marketing, and alternative frameworks proposed by other experts. The author argues that for social media marketing, the key P's are: People, Participation, Personalization, Presence. Effective social media marketing involves engaging in conversations with customers, personalizing messages, and being present and responsive on social platforms.