This document discusses bringing programmatic efficiencies to premium class 1 inventory. It notes that private exchanges don't access the best inventory and that RTB and programmatic direct can work well together. It advocates for transparency, identity management, open APIs, and dynamically deciding what ads to serve based on frequency management while caring about how inventory is sourced and not waiting for new technologies.

1. Bringing Programmatic Efficiencies
to Class 1 Premium
Ben Trenda
CRO of @isocket
@btrenda

2. Publishers
Agencies/ Advertisers
Premium/ Direct Unsold/ Remnant

3. There’s a reason why Private Exchanges
don’t access the best inventory

5. Good but Different

6. Futures markets exist for a reason

7. Master Catalog. Digital IO’s. Identity Management.
Open API’s. Not another UI.

8. Property Specific. Premium. Reserved.
Fully Transparent. Point and Shoot. Easy.

9. RTB & Programmatic Direct Are A Cute Couple

10. Test & Scale

11. Over & Under Frequency Management

12. Dynamically decide what to serve

13. Care about how your sausage is made

14. Don’t wait until they make a car that flies

15. Ben Trenda
CRO @isocket
@btrenda
ben@isocket.com