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Hospitals using Twitter

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A
Anita Beninger

This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.

Health & MedicineBusinessTechnology
1 of 30
Hospitals Best Practices and Twitter Anita Beninger @Anitamedia
Why This Sector? ,[object Object],[object Object],[object Object]
Health Care Growth 2004-2014 Heath care jobs and salary will increase more that any other industry
Digital medical information ,[object Object],[object Object],[object Object],[object Object]
Social Media Use ,[object Object],[object Object]
Hospitals are using social media
Twitter is the most common channel
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009
 
 
 
[object Object]
Hospital Group Biography
University of Maryland Medical Center
[object Object]
Mayo Clinic
 
 
[object Object]
Mercy Health System
Twitter use in Surgery
 
Mercy Children’s VIDEO
[object Object],[object Object],[object Object],Lee Aase-Mayo Clinic
Social Media education
Mayo Community User generated content
Hospitals ,[object Object],[object Object],[object Object],[object Object]
Credits ,[object Object],[object Object],[object Object]

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Hospitals using Twitter

Editor's Notes

  1. 2004-2014 % of all wage jobs 19% % of Health care jobs 27% Health care wage and salary growth 27% Wage and salary growth (all industries ) 14%
  2. Bennett complies a list of hospitals using social media > 5,000 hospitals in US
  3. Learn from others
  4. Communication is two way: listen and respond.
  5. A. learn twitter etiquette (@, RT) B. Develop policies on following, tweets C. Who should be tweeting
  6. Tell us about about your work and employer. Include a complete bio and avatar picture.
  7. A. Be conversational B. Be transparent C. Respond quickly and appropriately D. Make it easy to find your tweets
  8. Use #hashtags so that your tweets can be found
  9. A. assess B. experiment
  10. Mayo community patients telling stories employee bloggers, staff video profiles