The document is a conference agenda for the 7th Annual Text Analytics Summit taking place on May 18-19, 2011 in Boston, MA. It summarizes that the summit will feature over 25 expert speakers on text analytics, presentations on using text analytics for social media, sentiment analysis, marketing, and more. Attendees will include over 250 senior level professionals from end users, vendors, consultants and analysts in the text analytics industry.
Integrated Measurement: Linking PR to SalesTim Marklein
This document discusses strategies for linking public relations (PR) measurement to sales outcomes. It emphasizes the importance of integrating PR measurement with other communication disciplines and business metrics like sales, market share, and profitability. The document recommends moving beyond traditional PR metrics like media impressions and ad value equivalents, and focusing on measurable outcomes. It also addresses challenges in measuring new and social media, as well as the need to evaluate communication efforts across multiple channels and disciplines through integrated dashboards and frameworks.
Marketing Strategies with 3-D Content MappingPardot
The document discusses 3-D content mapping strategies for marketing. It involves mapping content to buyer personas' pain points, appropriate content for where buyers are in the purchase cycle, and reusing content in different formats. The speakers discuss defining buyer personas through research, uncovering pain points, and integrating the buyer journey. They provide tips on creating varied content like white papers, videos and curating others' content. Marketers are advised to put the mapped content into drip marketing programs to nurture leads through the sales process.
The document provides an overview and salary guide for finance and accounting roles in the Asia Pacific region for 2010/2011. It summarizes the hiring outlook in Australia, noting that economic conditions are improving and employees are feeling more confident changing jobs. Employers are focusing on retaining talent by improving compensation and benefits. The guide also provides salary tables for various finance and accounting roles in Sydney, ranging from $40,000 to over $500,000 depending on the role, experience, and company size.
Material da palestra realizada no dia 27/01/2016 na Campus Party 2016.
Uma abordagem prática sobre pesquisa com usuários e as etapas e necessidades envolvidas no desenvolvimento de Personas. Começando com o levantamento de hipóteses e indo até a aplicação do material em novos projetos/produtos.
7th Annual Text Analytics Summit Brochureesteinberg123
The document is a conference agenda for the 7th Annual Text Analytics Summit taking place on May 18-19, 2011 in Boston, MA. It summarizes that the summit will feature over 25 expert speakers on text analytics, presentations on using text analytics for social media, sentiment analysis, marketing, and more. Attendees will include over 250 senior level professionals from end users, vendors, consultants and analysts in the text analytics industry.
David Quartermain discusses how to help students become better language learners in a May 2013 document. He outlines several key points, including that English has over 500,000 words but native speakers typically use 15,000-20,000, and one word can have up to 14,000 meanings. He also notes some common misconceptions about English words. Quartermain suggests appealing to visual learners and using realia to make words more memorable. Finally, he emphasizes that good language learners think about what and how they are learning and are not afraid to make mistakes.
Integrated Measurement: Linking PR to SalesTim Marklein
This document discusses strategies for linking public relations (PR) measurement to sales outcomes. It emphasizes the importance of integrating PR measurement with other communication disciplines and business metrics like sales, market share, and profitability. The document recommends moving beyond traditional PR metrics like media impressions and ad value equivalents, and focusing on measurable outcomes. It also addresses challenges in measuring new and social media, as well as the need to evaluate communication efforts across multiple channels and disciplines through integrated dashboards and frameworks.
Marketing Strategies with 3-D Content MappingPardot
The document discusses 3-D content mapping strategies for marketing. It involves mapping content to buyer personas' pain points, appropriate content for where buyers are in the purchase cycle, and reusing content in different formats. The speakers discuss defining buyer personas through research, uncovering pain points, and integrating the buyer journey. They provide tips on creating varied content like white papers, videos and curating others' content. Marketers are advised to put the mapped content into drip marketing programs to nurture leads through the sales process.
The document provides an overview and salary guide for finance and accounting roles in the Asia Pacific region for 2010/2011. It summarizes the hiring outlook in Australia, noting that economic conditions are improving and employees are feeling more confident changing jobs. Employers are focusing on retaining talent by improving compensation and benefits. The guide also provides salary tables for various finance and accounting roles in Sydney, ranging from $40,000 to over $500,000 depending on the role, experience, and company size.
Material da palestra realizada no dia 27/01/2016 na Campus Party 2016.
Uma abordagem prática sobre pesquisa com usuários e as etapas e necessidades envolvidas no desenvolvimento de Personas. Começando com o levantamento de hipóteses e indo até a aplicação do material em novos projetos/produtos.
7th Annual Text Analytics Summit Brochureesteinberg123
The document is a conference agenda for the 7th Annual Text Analytics Summit taking place on May 18-19, 2011 in Boston, MA. It summarizes that the summit will feature over 25 expert speakers on text analytics, presentations on using text analytics for social media, sentiment analysis, marketing, and more. Attendees will include over 250 senior level professionals from end users, vendors, consultants and analysts in the text analytics industry.
David Quartermain discusses how to help students become better language learners in a May 2013 document. He outlines several key points, including that English has over 500,000 words but native speakers typically use 15,000-20,000, and one word can have up to 14,000 meanings. He also notes some common misconceptions about English words. Quartermain suggests appealing to visual learners and using realia to make words more memorable. Finally, he emphasizes that good language learners think about what and how they are learning and are not afraid to make mistakes.
The document discusses the use of boards in classrooms and provides suggestions for improving boardwork. It asks teachers to consider how much they and their students use the board, and what problems commonly arise. Some common issues include the teacher blocking students' views, losing eye contact, and unclear handwriting. The document provides examples of poor and good boardwork and asks teachers to design their own examples for presenting various language points on the board, including grammar structures. It also discusses using timelines, substitution tables, and other visual aids on the board and encourages planning a lesson to use the board effectively.
The document provides guidance on testing young learners and teaching exam classes. It discusses the benefits and problems of testing, including that it is required by schools, helps students identify weaknesses, and helps teachers diagnose learning. Some challenges of teaching exam classes are rigid course structures that limit creativity and teaching to the test. The document also provides examples of different types of test questions for young learners, such as fill-in-the-blank, matching, sentence transformations, and speaking prompts. It emphasizes making tests reliable, valid, and reflective of real-life language use. Key aspects of an exam class are exposing students to all question types, practicing under exam conditions, developing strategies for each type, knowing strengths and weaknesses, and good study
The document discusses providing context in language teaching. It notes that vocabulary taught without context can be meaningless for students. It emphasizes that teachers must consider both a language context and a personal context for students. Providing these contexts helps students predict new vocabulary and remember words better. Some ways to build context mentioned include using collocations, personalizing vocabulary, and looking for context clues in texts.
This document provides guidance for motivating teenage students. It discusses how teenagers can often be unmotivated learners due to factors like a lack of personal involvement, seeing lessons as irrelevant, and not understanding the future impact. The document recommends making lessons more student-centered by having students work together in pairs and groups, eliciting language from students rather than just telling them, and linking lessons more to students' experiences. It emphasizes the importance of variety, choice, and preparing students for speaking to build their confidence and motivation.
Bell Teacher Campus provides teacher training programs in several countries. It was established in 1955 to promote international understanding through language education and now helps over 140,000 learners annually in over 40 centers worldwide. The Cambridge campus offers prestigious English language courses for over 40 nationalities and new facilities including classrooms, dining halls, and sports areas. Bell Teacher Campus in Macao partners with local universities to provide workshops on topics like classroom language development and methodology. Teachers praise the engaging and knowledgeble instructors at Bell.
Here are some potential advantages and disadvantages of the deductive approach to presenting grammar:
Advantages:
- Gets to the point quickly by presenting the rule first before examples. This is direct.
- Provides a framework or structure for students to hang new language examples on.
- Students know the target rule from the start so can focus on examples that illustrate it.
Disadvantages:
- May be seen as less authentic or natural than discovering rules inductively from examples.
- Risks students memorizing rules without fully understanding when/how to apply them.
- More teacher-centered with students in a passive role of just receiving rules.
- Rules presented out of context may not stick in students' minds
This document provides information about English language resources and activities at the MPI-Bell Centre of English at Macao Polytechnic Institute. It announces a writing clinic, an English debate team, an English speech contest with prizes up to $10,000, and the E-Learning Centre which has over 300 movies, 24 foreign TV stations, and 20 software programs and games. It directs students to the MPI-Bell Centre of English located on the 3rd floor of the Meng Tak building for these resources and activities.
The document discusses strategies for teaching young learners English, including considerations for their shorter attention spans, energy levels, and motivations compared to adult learners. It provides tips for managing mixed abilities in the classroom, keeping students engaged, and incorporating games and activities that practice pronunciation and vocabulary. Specific techniques mentioned include varying interactions, moving from familiar to unfamiliar material, providing praise and a sense of accomplishment, and linking new targets to old ones.
Wiki case studies presented in this class are little success stories that will help you learn how to use the Wiki to find answers to your own research questions. Learning how others have been helped by the Wiki will open a world of research help to you. We will discover some of the best features of the Wiki while reviewing the case studies.
The webinar discussed how learning portals can provide a more engaging e-learning experience compared to traditional LMS systems. It provided an example of how Sky used a pre-joining learning portal to improve onboarding of new employees. Key benefits included faster time to competence. The webinar outlined five criteria for developing effective learning portals: they should be agile, goal-driven, integrated, liberating, and engaging.
The document discusses trends in e-learning and strategies for effective training. It summarizes the results of a survey of UK learning and development specialists. The survey found that most organizations have been using e-learning for over 4 years but 37% feel it is not meeting expectations. Respondents said poor communication, lack of engagement, and misalignment were reasons for this. The document advocates adopting an agile approach to training that is goal-driven, integrated, liberating and engaging. It provides examples of how simulation, games, and mobile learning can make training more impactful.
This document provides guidance for customers on accessing and using the Technology Services Agreement. It outlines the 11 lots of services available under the agreement, including help desk support, desktop support, network management, and asset disposal. It describes who is eligible to use the agreement, the benefits of doing so such as reduced procurement timelines and choice of suppliers. The document provides directions on running a mini-competition with suppliers to identify the best solution for customers' requirements. It also encourages customers to do discovery days with suppliers in complex procurements to help define requirements and solutions.
http://www.brightwave.co.uk/beyond-the-course
This presentation was originally delivered by Charles Gould (Managing Director, Brightwave) at Beyond The Course in Edinburgh on 12 June 2012.
About this session
Over the years Brightwave has helped many world-leading organisations tackle business challenges with e-learning. In many cases, this has taken the form of courses, the formats of which are familiar to most of us. Yet our approach to e-learning has evolved.
While the core imperatives may have remained the same (a business need, a specific audience, measurable change in behaviour and a clear message/content), the tools and resources available to our designers are proliferating. The role of the learning designer has become more complex, more wide-reaching and arguably more valuable. In this session, Charles will draw from recent experience at Brightwave, including the latest thinking from its design team to address some very current questions.
Is the course really dead? When might it still be appropriate?
How do we meet organisational needs while exploiting less formal learning?
What resources and tools are being harnessed to replace or supplement the course?
How do we enhance learning using communications, social media and mobile technology?
What new opportunities do learning designers have and how should they use them?
In what direction are organisations moving if they are moving beyond the course?
Achieving large-scale organisational change through e-learning - Bupa Health ...Brightwave Group
Bupa needed to replace 80 legacy systems with a new IT system to better meet customer needs. This required retraining 3,000 frontline staff through e-learning before the new system launch. Brightwave developed rapid e-learning modules in 12 days or less that included simulations, tutorials and tests. Staff engagement was high and 99% were competent on launch. This allowed for improved customer service, increased revenues and cost savings. Lessons included involving stakeholders, clear objectives and change management being as important as the e-learning content.
This document discusses various modes of death that forensic investigators must be familiar with, including gunshot wounds, cutting/stabbing injuries, blunt force trauma, asphyxiation, poisoning, and death by fire. It provides detailed descriptions of the characteristics of different types of gunshot wounds, cutting injuries, stabbing wounds, signs of strangulation, hanging, drowning, and autoerotic asphyxiation. The document emphasizes that investigators must understand how different manners of death, such as homicide, suicide, or accident, can be determined based on clues left behind by the mode of death.
A road map to 2020 - how can learning technologies support fast-changing busi...Brightwave Group
These slides were originally presented as part of the Brightwave keynote debate at Learning Technologies
Brightwave's Question Time-style debate called 'A road map to 2020: How can learning technologies support fast-changing business practice?' last week cast new light on the future of learning technologies.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Catapult thought leadership presentation western district conference - v2 (td)Mary Cochran
The document discusses strategies for companies to establish market leadership positions through public relations efforts. It provides an overview of key components of an effective market leadership program, including defining thought leadership, developing consistent messaging and positioning, and leveraging media relations, analyst relations, content marketing, and social media. The presentation includes two case studies of companies that successfully implemented these strategies: Danube Technologies repositioned itself from a services to product company and was acquired in 18 months, and Sonic Foundry transitioned its focus from desktop software to the government market within two years.
The document discusses the use of boards in classrooms and provides suggestions for improving boardwork. It asks teachers to consider how much they and their students use the board, and what problems commonly arise. Some common issues include the teacher blocking students' views, losing eye contact, and unclear handwriting. The document provides examples of poor and good boardwork and asks teachers to design their own examples for presenting various language points on the board, including grammar structures. It also discusses using timelines, substitution tables, and other visual aids on the board and encourages planning a lesson to use the board effectively.
The document provides guidance on testing young learners and teaching exam classes. It discusses the benefits and problems of testing, including that it is required by schools, helps students identify weaknesses, and helps teachers diagnose learning. Some challenges of teaching exam classes are rigid course structures that limit creativity and teaching to the test. The document also provides examples of different types of test questions for young learners, such as fill-in-the-blank, matching, sentence transformations, and speaking prompts. It emphasizes making tests reliable, valid, and reflective of real-life language use. Key aspects of an exam class are exposing students to all question types, practicing under exam conditions, developing strategies for each type, knowing strengths and weaknesses, and good study
The document discusses providing context in language teaching. It notes that vocabulary taught without context can be meaningless for students. It emphasizes that teachers must consider both a language context and a personal context for students. Providing these contexts helps students predict new vocabulary and remember words better. Some ways to build context mentioned include using collocations, personalizing vocabulary, and looking for context clues in texts.
This document provides guidance for motivating teenage students. It discusses how teenagers can often be unmotivated learners due to factors like a lack of personal involvement, seeing lessons as irrelevant, and not understanding the future impact. The document recommends making lessons more student-centered by having students work together in pairs and groups, eliciting language from students rather than just telling them, and linking lessons more to students' experiences. It emphasizes the importance of variety, choice, and preparing students for speaking to build their confidence and motivation.
Bell Teacher Campus provides teacher training programs in several countries. It was established in 1955 to promote international understanding through language education and now helps over 140,000 learners annually in over 40 centers worldwide. The Cambridge campus offers prestigious English language courses for over 40 nationalities and new facilities including classrooms, dining halls, and sports areas. Bell Teacher Campus in Macao partners with local universities to provide workshops on topics like classroom language development and methodology. Teachers praise the engaging and knowledgeble instructors at Bell.
Here are some potential advantages and disadvantages of the deductive approach to presenting grammar:
Advantages:
- Gets to the point quickly by presenting the rule first before examples. This is direct.
- Provides a framework or structure for students to hang new language examples on.
- Students know the target rule from the start so can focus on examples that illustrate it.
Disadvantages:
- May be seen as less authentic or natural than discovering rules inductively from examples.
- Risks students memorizing rules without fully understanding when/how to apply them.
- More teacher-centered with students in a passive role of just receiving rules.
- Rules presented out of context may not stick in students' minds
This document provides information about English language resources and activities at the MPI-Bell Centre of English at Macao Polytechnic Institute. It announces a writing clinic, an English debate team, an English speech contest with prizes up to $10,000, and the E-Learning Centre which has over 300 movies, 24 foreign TV stations, and 20 software programs and games. It directs students to the MPI-Bell Centre of English located on the 3rd floor of the Meng Tak building for these resources and activities.
The document discusses strategies for teaching young learners English, including considerations for their shorter attention spans, energy levels, and motivations compared to adult learners. It provides tips for managing mixed abilities in the classroom, keeping students engaged, and incorporating games and activities that practice pronunciation and vocabulary. Specific techniques mentioned include varying interactions, moving from familiar to unfamiliar material, providing praise and a sense of accomplishment, and linking new targets to old ones.
Wiki case studies presented in this class are little success stories that will help you learn how to use the Wiki to find answers to your own research questions. Learning how others have been helped by the Wiki will open a world of research help to you. We will discover some of the best features of the Wiki while reviewing the case studies.
The webinar discussed how learning portals can provide a more engaging e-learning experience compared to traditional LMS systems. It provided an example of how Sky used a pre-joining learning portal to improve onboarding of new employees. Key benefits included faster time to competence. The webinar outlined five criteria for developing effective learning portals: they should be agile, goal-driven, integrated, liberating, and engaging.
The document discusses trends in e-learning and strategies for effective training. It summarizes the results of a survey of UK learning and development specialists. The survey found that most organizations have been using e-learning for over 4 years but 37% feel it is not meeting expectations. Respondents said poor communication, lack of engagement, and misalignment were reasons for this. The document advocates adopting an agile approach to training that is goal-driven, integrated, liberating and engaging. It provides examples of how simulation, games, and mobile learning can make training more impactful.
This document provides guidance for customers on accessing and using the Technology Services Agreement. It outlines the 11 lots of services available under the agreement, including help desk support, desktop support, network management, and asset disposal. It describes who is eligible to use the agreement, the benefits of doing so such as reduced procurement timelines and choice of suppliers. The document provides directions on running a mini-competition with suppliers to identify the best solution for customers' requirements. It also encourages customers to do discovery days with suppliers in complex procurements to help define requirements and solutions.
http://www.brightwave.co.uk/beyond-the-course
This presentation was originally delivered by Charles Gould (Managing Director, Brightwave) at Beyond The Course in Edinburgh on 12 June 2012.
About this session
Over the years Brightwave has helped many world-leading organisations tackle business challenges with e-learning. In many cases, this has taken the form of courses, the formats of which are familiar to most of us. Yet our approach to e-learning has evolved.
While the core imperatives may have remained the same (a business need, a specific audience, measurable change in behaviour and a clear message/content), the tools and resources available to our designers are proliferating. The role of the learning designer has become more complex, more wide-reaching and arguably more valuable. In this session, Charles will draw from recent experience at Brightwave, including the latest thinking from its design team to address some very current questions.
Is the course really dead? When might it still be appropriate?
How do we meet organisational needs while exploiting less formal learning?
What resources and tools are being harnessed to replace or supplement the course?
How do we enhance learning using communications, social media and mobile technology?
What new opportunities do learning designers have and how should they use them?
In what direction are organisations moving if they are moving beyond the course?
Achieving large-scale organisational change through e-learning - Bupa Health ...Brightwave Group
Bupa needed to replace 80 legacy systems with a new IT system to better meet customer needs. This required retraining 3,000 frontline staff through e-learning before the new system launch. Brightwave developed rapid e-learning modules in 12 days or less that included simulations, tutorials and tests. Staff engagement was high and 99% were competent on launch. This allowed for improved customer service, increased revenues and cost savings. Lessons included involving stakeholders, clear objectives and change management being as important as the e-learning content.
This document discusses various modes of death that forensic investigators must be familiar with, including gunshot wounds, cutting/stabbing injuries, blunt force trauma, asphyxiation, poisoning, and death by fire. It provides detailed descriptions of the characteristics of different types of gunshot wounds, cutting injuries, stabbing wounds, signs of strangulation, hanging, drowning, and autoerotic asphyxiation. The document emphasizes that investigators must understand how different manners of death, such as homicide, suicide, or accident, can be determined based on clues left behind by the mode of death.
A road map to 2020 - how can learning technologies support fast-changing busi...Brightwave Group
These slides were originally presented as part of the Brightwave keynote debate at Learning Technologies
Brightwave's Question Time-style debate called 'A road map to 2020: How can learning technologies support fast-changing business practice?' last week cast new light on the future of learning technologies.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Catapult thought leadership presentation western district conference - v2 (td)Mary Cochran
The document discusses strategies for companies to establish market leadership positions through public relations efforts. It provides an overview of key components of an effective market leadership program, including defining thought leadership, developing consistent messaging and positioning, and leveraging media relations, analyst relations, content marketing, and social media. The presentation includes two case studies of companies that successfully implemented these strategies: Danube Technologies repositioned itself from a services to product company and was acquired in 18 months, and Sonic Foundry transitioned its focus from desktop software to the government market within two years.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Here are 10 reasons to attend the Information Builders Summit 2017, June 5-8 at the Gaylord Texan in Grapevine, TX.
Learn more and register: http://www.informationbuilders.com/events/summit
Content will range start with why does Text Analytics need a special session on convincing boss, followed by a role play summarizing current mistakes, a sample elevator pitch for your boss and a proposed execution plan. The content is tailored for Mid to Senior Level Managers trying to convince Leaders/Executives/Heads. It doesn’t provide any technical details –methodologies, tools, vendors or hardware investments.
This was presented at Text Analytics West Summit 2014 at San Francisco. Questions? Reach out at Ramkumar Ravichandran @ Linkedin.
This document discusses the challenges that marketers face in harnessing data from multiple sources and channels to drive insights and actions. It introduces Frakture, a company building a predictive analysis platform to help marketers simplify data integration, generate cross-channel insights through segmentation and modeling, and automate the delivery of personalized, timely messages across channels. Frakture is seeking $750k in seed funding to build out its team and prototype with a group of clients in order to develop its product and business model.
Essex Internet Solutions provides customized eBusiness solutions to help clients maximize their return on investment from the Internet. They offer a single source for all technology and eBusiness needs including consulting, design, development, hosting, and marketing. Their approach involves learning about the client's business, analyzing their current website, and helping them improve their online presence and bottom line through a customized website solution and ongoing marketing strategies. They work with an experienced development team to deliver high-quality designs and ensure the technical skills and features needed for a successful, long-term website.
This document provides tips for envisioning how to leverage data insights to drive business results. It recommends determining key business metrics, starting with available data, understanding intended users, and maintaining existing workflows. The overall goal is to get value from data by focusing on measurable outcomes, user needs, and integration into daily operations.
The document discusses a new startup called Frakture that is building a predictive analytics platform to help marketers better harness data across multiple channels. It notes that integrating and analyzing large amounts of marketing data from different sources is currently challenging for most organizations. Frakture aims to solve this through an automated system that can ingest, analyze, and segment large volumes of customer data in real-time and provide predictive insights. This would allow marketers to more easily turn data-driven insights into targeted, personalized campaigns across various channels. The founders have relevant experience in building technology companies and see an opportunity to disrupt the marketing analytics space by simplifying the process through their prototype platform.
This document provides an overview of Earley & Associates, a consulting firm focused on taxonomy and information architecture. It discusses the company's founding in 1994, core team of 35 consultants located in the US, UK and Canada, and services including taxonomy, search strategy, enterprise content management and program management. The CEO Seth Earley is introduced, with details of his experience and focus areas including knowledge management systems, taxonomy best practices and conferences. The remainder of the document discusses using taxonomy and sentiment analysis for social media monitoring, managing marketing communications and addressing globalization challenges.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
Seth Grimes discusses text analytics market trends. Text analytics applies natural language processing to extract business insights from text sources. It has been part of business intelligence, data science, and analytics for over 15 years. While the vendor landscape is fragmented with no clear leader, visual analytics platforms and customer experience platforms like Medallia and InMoment have seen increased market activity and private investment. Users are advised to start small, test multiple tools, and focus on use cases and business benefits over accuracy when evaluating text analytics solutions.
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
Turning Listening into an Organizational AdvantageW2O Group
During Explore Social Media in Minneapolis, Chuck Hemann, Director of Analytics, discussed how organizations can turn listening to social media conversations into a competitive advantage.
This document provides information about an expert content service that creates various types of third-party content like reports, blog posts, and white papers to help companies engage audiences and lead them toward purchases. It details five popular content types, including topic briefs, expert reports, community reports, webinars, and webinar briefs. Companies can bundle different content options to suit their goals. The service aims to position clients as thought leaders and help answer prospects' questions at each stage of the buying process through high-quality, credible content.
This document discusses how to create killer customer experiences through content marketing and managing creative workflows. It recommends conducting a content audit to understand current assets and leverage existing investments. It also recommends implementing a content marketing hub and workflow management software. This will centralize content, automate processes, and facilitate omnichannel marketing to deliver personalized, contextual experiences. Case studies are presented of companies that improved branding and customer experiences through integrated content acquisition, publishing, and digital asset management technologies.
SpigitEngage - The latest release of our Enterprise Innovation PlatformMilind Pansare
This document discusses SpigitEngage, an enterprise innovation platform from Mindjet. It summarizes key problems companies face in innovation and engagement. SpigitEngage aims to crowdsource ideas, surface opportunities through analytics and voting, and increase engagement through gamification. It provides a vision to action lifecycle to generate, select, commit to and manage ideas to completion. The document outlines Mindjet's product portfolio and global footprint in enterprise social networks and collaboration technologies. It recaps the agenda and encourages attendees to schedule a demo or join an upcoming webinar on Spigit Café News.
This report describes in detail the work done by me during my Summer Internship when I was doing my two year MBA at XIMB. The project was in the Digital Marketing domain, and broadly my work revolved around these topics-
1) SEO
2) Content Marketing
3) Creative Writing
4) Digital Tools
5) Digital Strategy
Summer Project Title: Implementing SEO and Content Marketing Strategies for Brand Awareness and Lead Generation
Social listening-insights-emetrics-presentationPerformics
The document discusses social listening and how to put measurable social data to work. It provides examples of how social listening insights can be used, including identifying key issues for clients in different industries and uncovering unexpected opportunities. The document advocates for integrating social data with other data sources and marketing channels to build a holistic understanding of participants. It presents a framework for analyzing social data to develop audience profiles and create action plans.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
7th Annual Text Analytics Summit
1. Developed by:
THE ONLY CONFERENCE IN NORTH AMERICA
WITH AN EXCLUSIVE FOCUS ON TEXT MINING Save $300
by booking before
March 18th
7th Annual
Text Analytics Summit
May 18TH and 19TH 2011, Radisson Hotel, Boston, MA
MAXIMIZE THE COMMERCIAL BENEFITS Hear From More Than 25 Of The
World's Top Text Analytics Experts
OF YOUR TEXT ANALYTICS SOLUTIONS
Chris Jones
Increase Productivity and ROI: See how text analytics is being Manager of Customer
Feedback
used to improve the business decision making process Adobe
Make Social Media Count: Uncover text mining’s essential role David Howlett
for optimizing the potential of the vast social media world Senior Director, Consumer
Insights and Strategy
J.D. Power & Associates
Improve the Customer Experience: Develop a unified analytics
platform to fully unlock the Voice of the Customer
Lisa Joy Rosner
Chief Marketing O cer
NetBase
Enhance Brand Perception: Use sentiment analysis to gain
insight into your organization’s public image
Ronen Feldman
Boost the Power of Marketing: Use advanced text mining Founder
techniques to target customers more e ectively Digital Trowel (Former Founder of
ClearForest, a Thomson Reuters
company)
PLUS
Get the best case studies from top end user organizations: See Why you need to be in
how vendors and end users are working together to push text the conference room!
analytics further into the mainstream 250+ Senior level attendees
10+ Text Analytics exhibitors
SPONSORS: 5+ Workshops
1 Exceptional text mining
conference
SPEAKERS:
EXHIBITOR:
OPEN NOW For The Full Summit Program!
2. “I am new to the Text Analytics world, however I still came away in awe of the work being done in
the field and of all the di erent ways of trying to harness the spoken word.”
Brenda Scott, Consumer A airs Report Analyst, ConAgra Foods
TEXT ANALYTICS HAS OFFICIALLY ARRIVED IN SO WHAT MAKES THIS SUMMIT WORTHWHILE?
THE MAINSTREAM! The content of course! We pride ourselves on finding the most
More than 60% of companies now employ text analytics solutions relevant topics and recruiting only the best speakers to ensure that
in some capacity. With the industry expected to grow by 38% per this conference exceeds expectations and truly makes a di erence
year through 2015, text analytics has grown from an interesting but in the booming analytics world. The agenda has been designed
little known software application into an invaluable commercial based solely on information obtained from top industry
tool being used by businesses worldwide. Finance professionals professionals, including vendors, consultants, analysts, and end
are using it to better navigate the stock market. Retailers are using users.
it to better understand their customers. Lawyers are using it to
rapidly extract information from truckloads of legal documents. Topics this year include:
The list goes on and on and on. • Social Media Analytics – Understand how text analytics can
help you capitalize on the social media boom
Forward thinking executives across a myriad of industries are using • Sentiment Analysis for the 2010s – Discover the meaning
text analytics solutions to increase e ciency and unlock essential behind what is being said about your business, and learn about
information that they have never had access to before. And with the latest advancements in the technology
the recent social media boom encouraging people to
• Text Analytics for Marketing – Improve your marketing strategy
communicate in more new and innovative ways, text analytics is
in ways you never could before
no longer an option; it's a necessity. Are you:
• Voice of the Customer Analytics – Gain a competitive
• Looking for new ways to analyze data and increase productivity?
advantage by formulating a unified analytics strategy
• Trying to take advantage of Business Intelligence (BI)?
• Struggling to get clients to realize the benefits of your analytics
solutions? OUR PROVEN TWO-DAY FORMAT IS JAMMED
PACKED WITH…
Whether you are a software developer, an experienced analytics
user, or new to the text analytics industry, the Text Analytics • Presentations – Obtain the inside scoop, straight from the
Summit is the only place to get the information that you need to mouths of the world’s top text analytics pioneers
benefit and profit from text mining. We’ll give you the inside scoop • Case Studies – Hear real life examples about how text analytics
on the most recent developments in this cutting edge technology has revolutionized the way people do business
so that you can stay ahead of the game. Whether it’s a new
• Workshops – Get an in depth overview of text analytics,
program for maximizing sentiment accuracy or a state-of-the-art
including a breakdown of your various software and vendor
strategy for developing a unified analytics platform, the knowledge
options
that will be obtained from this summit is something that you
cannot a ord to miss out on. • Expert Panels – Engage industry gurus in our three di erent
expert panels, complete with question and answer sessions
This conference brings together all of the major players in the • Exhibitions – See displays and demonstrations from leading Text
industry for the purposes of knowledge sharing, networking, and Analytics solution providers
establishing real, long lasting business relationships. In just two
days, you will get all of the information that you need to capitalize
on text analytics and add significant value to your company. Text
3 EASY WAYS TO REGISTER TODAY
analytics is a short cut to superior research and data analysis,
Online: www.textanalyticsnews.com/text-mining-conference/
stronger brand management, and improved customer
engagement – but only for those who understand how to unlock Email: Register@textanalyticsnews.com
its true commercial potential. And that’s where this conference
Phone: Ezra: 201-204-1683 / Paul: 201-204-1691
can help.
Welcome Letter From The Chairman… and solution-provider participants. Please do join in, May
18-19 in Boston, for what promises to be the best summit
Text analytics has come a long way since the first Text yet!
Analytics Summit back in 2005. The technology is better
than ever -- front-page news even, as text analytics The summit is a great place to learn, teach, network, and
dominates the world’s smartest on Jeopardy! Practical meet fellow end users, executives, analysts, and industry
business solutions have kept pace, with uptake thought leaders: the “Who's Who” of text mining. This
accelerating in a broad set of industries and applications. Summit is the place to continue to shape the future of the
The marketplace is strong, with great promise for years to industry.
come.
We've come a long way together in the Text Analytics Seth Grimes
Summit community, joined every year by new end user Text Analytics Summit
Founding Chair
For the Most Up to Date Info. Visit: www.textanalyticsnews.com/text-mining-conference
3. “The Text Analytics Summit is a must for anyone considering purchasing text mining software. It’s a great opportunity to
get to meet the companies and individuals who have been working in this industry for many years, and ask them to look
under the hood of their products.”
Tom H.C. Anderson, Founder and Managing Partner, Anderson Analytics
WHO WILL YOU MEET AT THE TEXT Expert Speakers Include:
ANALYTICS SUMMIT? Seth Grimes
President
David Howlett
Sr. Director, Consumer Insights
Alta Plana and Strategy
Connect with all the major players through over ten hours of built J.D. Power & Associates
in networking time, including Pre-Summit Workshops, interactive Tom Anderson
discussion panels, a top-notch exhibition display, and of course, Founder Tom Reamy
our Industry Cocktail Party! Anderson Analytics Chief Knowledge Architect
Kaps Group
Manya Mayes
Over 250 Attendees Fitting The Profile Below Director of Advanced Analytics and Gregory Piatetsky
Solutions President
Attensity KD Nuggets
45% End Users Christopher Jones Matthew Berk
Manager of Customer Feedback EVP of Product Engineering
Adobe MarchEx
35% Vendors
Don Springer Lisa Joy Rosner
CEO CMO
12% Consultants Collective Intellect Netbase
Lee Feigenbaum T.R. Fitz-Gibbon
5% Industry Analysts VP of Technology and Client Services Chief Scientist
Cambridge Semantics Networked Insights
3% Press Gerard Britton Joseph Carrabis
Director Founder and Chief Research O cer
CAAS LLC NextStage Evolution
Ronen Feldman Breck Baldwin
Founder CEO
Digital Trowel Alias-I
And here’s a sample of some of our past attendees (Former Founder of ClearForest)
Themos Kalafatis
• Accenture • General Electric William Mougayar Predictive Analytics Consultant
CEO
• Alta Plana • Hewlett Packard Eqentia Nathan Treloar
• Anderson Analytics • IBM VP Technology for Strategic Markets
• Attensity • Intuit Penny Herscher Ramp
CEO
• The Bank of New York • J.D. Power & Associates First Rain Tim Trussell
• Best Buy • JetBlue Airways Solutions Specialist
• Bit.ly • Kapow Technologies Andrew McInnes SAS
Analyst
• Boeing • L-3Com Forrester Research Frank Della Rosa
• Butler Hill Group • Lexalytics Managing Director
Trevor Croop Symphonetic Insight
• CallMiner • Linguamatics
Sr. Analyst, Operations & Guest
• Charles Schwab • LinkedIn Satisfaction Daniel Ziv
• Chevron • Lockheed Martin Gaylord Entertainment VP, Customer Interaction Analytics
Verint
• Clarabridge • Maritz Research Fern Halper
• ConAgra Foods • Mars Inc. Partner Justin Langseth
• Constant Contact • Medallia Hurwitz & Associates President and CTO
Clarabridge, Inc.
• Deloitte • Microsoft Kevin English
• Delta Airlines • Monster Global Process Services
IBM
• Dow Jones • Nokia
• Elder Research • Oracle
• Endeca • Pfizer
"The Annual Text Analytics Summit is a great event and a
• Europol • PricewaterhouseCoopers fantastic platform for anyone interested in or associated with
• Facebook • Procter & Gamble text analytics to meet and discuss the opportunities and
• Fidelity Investments • SAS challenges that we face today!"
• Ford • State Farm Insurance
Nick Patience, Research Director,
• Forrester Research • Unilever Information Management, 451 Group
• Gartner • Verint
Full Conference Agenda On The Next Page!
4. Hear From the Best of The Best in Text Analytics
Understanding The Social CASE STUDY Maximize The E ectiveness Of Sentiment
Chairman’s Welcome And Introduction
Media Universe Analysis
Industry At A Glance - Where We Are, • Get the inside scoop with three real-world • Get expert solutions for predicting future
Where We’re Going, And How This A ects case studies, showing social media sentiment
Your Text Mining Strategy understanding in action • Discover applicable uses of sentiment
• Discover how text analytics and NLP are analysis, including brand management,
Get a comprehensive overview of the text being used to read, analyze and understand comparisons of di erent products, improving
analytics industry AND consumer opinion, emotion and behavior CRM, and stock market monitoring
• Learn where the money is…who’s profiting? • Learn how companies are using the • Find out about the effectiveness of hybrid
• Understand how niche markets are getting actionable insights of social media to shape frameworks for sentiment analysis
linked together through acquisitions, unified their strategy for products, packaging and • Understand how the hybrid model allows
platforms, and partnerships promotions sentiment analysis to extract positive and
• Find out why Text Analytics is here to stay negative expressions with high precision
Lisa Joy Rosner, CMO, NetBase
Seth Grimes, President, Alta Plana David Howlett, Sr. Director of Consumer Ronen Feldman, Founder and Chief Scientist,
Insights and Strategy, J.D. Power & Associates Digital Trowel
Keynote Topic
Social Media Analytics CASE STUDY Stay Ahead of the Game: Explore the Newest
A Twitter Case Study:
Developments In Sentiment Analysis To Get A
Behavior Mining From Social Media
Text Analytics – The Foundation For Leg Up On Your Competitors
Social Business Collaboration A step-by-step tutorial in using social media
• Be detailed and specific in your sentiment
data to gain insights into consumer behavior in
The importance of sophisticated text mining analysis: Discover more granular sentiment at
a time-e cient manner
and analysis is becoming more critical as the the document level and all the way down to
volume of social media conversations • The importance of social data: How social individual features
continues to grow. In Don’s presentation he data can help us in forming hypotheses • Utilize emotion/behavior analysis to
will describe: about consumer behavior understand how the customer really feels
• Pre-processing techniques that aide in • Add a new dimension to sentiment by
• The handling and processing of large e cient mining: Why and when they should developing expertise analysis to make sure
volumes of social media data using be applied the text is worth your time
enterprise-class listening platforms • First insights into your customers’ minds: • Get real life examples of how these new
• The deployment of real-time ROI oriented N-Grams, Keyword Frequencies and developments are being translated into
dashboards through advanced data research Co-Occurrences actionable competitive advantages
and management • More Insights to gain that competitive • Discover where sentiment analysis is heading
• How advanced categorization accuracy and advantage: Concept Associations, Keywords
precise filtering makes social CRM and Tom Reamy, Chief Knowledge Architect, Kaps
and Concepts, and Concept Trending
targeting possible Group
• How to optimize engagement outcomes with Themos Kalafatis, Predictive Analytics
customers through formalized Business Consultant Text Analytics For Marketing
Process Management workflows
Don Springer, CEO, Collective Intellect Sentiment Analysis For The 2010s Get The Most Out Of Your Marketing
Campaign: Integrate Sentiment With
CASE STUDY Why Your Sentiment Analysis Is Wrong Traditional Marketing
Use Social Media Mining To
Maximize Customer Insight And • Get examples of problem causing texts that • Understand the benefits of adding sentiment
Competitive Intelligence hamper your commercial success into marketing metrics (retention, cross-sell,
• Understand why most texts are difficult to up-sell, and loyalty)
• Find out how Gaylord Entertainment has classify • Explore the process - sentiment is worth
used social media text analysis to aide its • Obtain more valuable, actionable results by more if you use it rather than just monitor it
wider business strategy asking different and better sentiment • Gain the analytical advantages that make all
• Gain insight into how text analysis of questions the di erence to the bottom line
customer reviews can provide your company • See how Hierarchal Topic Discovery
with valuable competitive intelligence Tim Trussell, Solutions Specialist, SAS
addresses the sentiment accuracy question
• Analyze social media sentiment to pinpoint
CASE STUDY
improvement possibilities across your whole T.R. Fitz-Gibbon, Chief Scientist, Networked Analyze The Mind Using Text
business Insights
How neuro-marketing is forever changing the
Trevor Croop, Sr. Analyst, Operations & Guest future of marketing
Satisfaction, Gaylord Entertainment
• Use text analytics to unlock the thought
process of the writer
Predictive Text Analytics • Understand how the brain’s response varies
A vendor-agnostic interactive primer on how to integrate text analysis with predictive analytics. based on the source of the text
Includes an overview of three forms of predictive analytics, various modeling approaches, how to • How does this play into your comprehensive
select and aggregate textual features for inclusion in predictive models, and the business benefits text analytics strategy?
that can be achieved. Also includes a live demonstration of predictive text analytics in action using
the open source RapidMiner modeling tool. Joseph Carrabis, Founder and Chief Research
O cer, NextStage Evolution
Justin Langseth, President & CTO, Clarabridge, Inc. Frank Della Rosa, Managing Director,
Symphonetic Insight
Register In Minutes at: www.textanalyticsnews.com/text-mining-conference
5. Maximize the Commercial Benefits of Your Text Analytics Solutions
Technology Insiders’ Panel No VOC, No Success. Know CASE STUDY
VOC, Know Success! Get Caught Up In Semantics
Learn about key developments and trends in
text technologies, straight from the industry's Get real life examples of how a sound VOC
leading technologists strategy translates into commercial success
Intelligent Business Search: The
Application Of Semantic Technologies
• What's new and what's hot...and when can • Know the right o er for high net-worth Into The Business Decision Making
you get your hands on it? clients to maximize your negotiating leverage Process
• Multi-lingual text, cloud deployment, • Know if complaining customers will really
question-answering systems and machine speak out against you • Uncover business-relevant content about
translation: How do they work, and how can • Know what will happen next so you can stay markets, trending industry topics and
they work for you? ahead of your competitors companies from the vast breadth of the web
• How are vendors meeting tough technical • Know your customer! • Monitor business changes and analyze trends
challenges? to support astute decision making
Manya Mayes, Director of Advanced Analytics • Explore "Intelligent Business Search" in
• How to work with vendors to get the
and Solutions, Attensity PLUS marketing, sales, and investment research
solutions you need for your business
A Surprise End User Organization
Moderator: Seth Grimes, CEO, Alta Plana Penny Herscher, CEO, FirstRain
Panelists: Breck Baldwin, CEO, Alias-I CASE STUDY
Tom Anderson, Managing Partner, Anderson
Using Speech And Text CASE STUDY
Analytics To Drive Online Ad Campaign Using Text Analytics To
Analytics
Ronen Feldman, Founder and Chief Scientist, Success Build Knowledge Portals
Digital Trowel A multi-faceted case study that uncovers the
• See how telephony, speech processing, ad
campaign data, and text analytics are brought benefits of semantic news aggregation and
Leveraging Unstructured Data In The 24/7 together to allow marketers to mine the real re-publishing platforms, including:
Customer Operation content of customer calls
• How to achieve the right balance between
• Discover how this process helps you maximize
semantic tagging and faceted search
• Make the most of internal interactions ad revenue
• Building on and off-ramps to social media
by sni ng out usable sentiment and • Explore the enabling technologies that make
• Using text analytics to produce the ultimate
deploying it in the operation this process possible
personalized news stream
• Leverage social media as a customer support
Nathan Treloar, VP Technology for Strategic • Mixing private and public channels to deliver
channel and integrate insights into the
Markets, Ramp real-time business intelligence
operation
• Cross the "real-time gap" and leverage Matthew Berk, EVP of Product Engineering,
William Mougayar, CEO, Eqentia
insights from unstructured data MarchEx
Kevin English, Global Process Services, IBM Semantics Update Panel
Voice Of The Customer Panel
This panel will help you fully understand:
Keynote Topic • Understand the value of data integration from
different sources of customer feedback • The role of text analytics in semantic
Unlock The Voice Of The Customer • Evaluate the importance of blending knowledge discovery.
360 Degree Voice Of The Customer structured and unstructured information to • The latest advances in semantic technologies,
provide more accurate analysis applications, and the semantic web.
Analytics
• Identify the major VOC obstacles that should • How to exploit semantics for next-generation
• Understand the impact of internal and be avoided to maximize the effectiveness of search, data integration, and analytics
external customer insights/interactions your VOC strategy • The semantics strategies of online, social, and
• Develop a unified analytics platform that • Ensure that your VOC strategy is robust and enterprise players
mines all your customer touch points future proofed
• Take action on customer insights to improve Moderator: Gregory Piatetsky, President, KD
Moderator: Andrew McInnes, Analyst, Forrester Nuggets
the overall customer experience
Research Panelists: Penny Herscher, CEO, First Rain
• Address social media in the context of an
Panelists: Chris Jones, Manager of Customer William Mougayar, CEO, Eqentia
overall Voice of the Customer strategy
Feedback, Adobe Lee Feigenbaum, VP of Technology and Client
Daniel Ziv, VP Customer Interaction Analytics, Fern Halper, Partner, Hurwitz & Associates Services, Cambridge Semantics
Verint Nathan Treloar, VP Technology for Strategic
Markets, Ramp
Matthew Berk, EVP of Product Engineering, The Dawning Of A Predictive Text
How To Operationalize VOC In Your MarchEx Analytics Industry & The End Of Lawyers
Company: Taking It From Pilot To
• Understand the burden of E-Discovery and
Production
the increasing pressure to reduce costs
• Make people care about top VOC issues • Learn how analytics was thrown into the
• Discover ways for funding text analytics breach: clustering, categorization and
projects predictive coding
• Integrate the data with existing reports/data • Identify the constraints on predictive coding
from within your organization • Get up to speed on the emerging predictive
• Leverage text analytics to enhance the coding marketplace
customer experience in real-time • Envision predictive coding as a lead case study
for in-house enterprise text analytics
Chris Jones, Manager of Customer Feedback,
Adobe Gerard Britton, Director, CAAS LLC
www.textanalyticsnews.com/text-mining-conference
Or Call: (201) 204-1683 to Register Today!
6. “The Text Analytics Summit is a unique and high-focused event that covers in-depth the commercial
potential of text mining and sentiment analysis.”
Frank Della Rosa, Managing Director, Symphonetic Insight
EVEN MORE LEARNING AND NETWORKING
OPPORTUNITIES AT THIS YEAR’S SUMMIT!
PRE-SUMMIT NETWORKING AND
WORKSHOPS BUSINESS BUILDING
To ensure you are fully up to speed In addition to the huge amount of
with the latest developments in text learning and knowledge sharing we
analytics, we have also arranged two provide at the Summit, we also build in
pre-summit workshops available to all plenty of time for you to meet the
delegates at no extra cost: people who can make a significant
impact on your business. You will have
the opportunity to make the
connections you need through:
WORKSHOP ONE:
1. Our dedicated online networking
An Overview Of Text Analytics: center: Starting three weeks before
Technology, Solutions, And The the event, you will be able to use our
Market purpose built messaging service to
Whether you're new to text analytics or contact fellow delegates and set up
are an experienced user, you'll benefit meetings in advance
by attending Seth Grimes's Overview of
Text Analytics. Presented by the space's 2. The Summit Exhibition: Our
leading analyst and the Summit's very top-notch exhibition brings key
own founding chair, this workshop will vendors and end users together to
cover: create the partnerships needed to
• The core technologies: Essentials fully maximize the value of text
every business user (and vendor) analytics
should know
• Solution basics and business 3. Networking Drinks Party: At the end
benefits for an array of of a buzzing first day, kick back and
applications and industries relax with new colleagues or just
catch up with old friends. Discuss the
• Solution provider profiles: An
day’s events and put perspectives on
objective assessment of the
the ‘hot’ topics
players and the posers
Seth Grimes, President, Alta Plana
WORKSHOP TWO DO YOU OFFER A TEXT
Choose Wisely: How To Evaluate The
Variety Of Text Analytics Software ANALYTICS SOLUTION?
Options
• Learn what the range of text If so, we can help your business and secure sales that will fill your order
analytics software is and how to development e orts in 2011. This book for 2011 and beyond!
match your needs Summit o ers you an excellent range of Limited opportunities available! Call
• See how a three phase approach sponsorship and exhibition Paul Corr today to discuss your
to evaluation yields the best results opportunities to suit every need and involvement and secure your place at
• Discover how to do a text analytics budget. this year’s Summit:
Proof of Concept, and understand
why it is essential We can tailor a sponsorship package to Paul Corr
• Determine how to go from evaluation meet your needs, allowing you to speak, Business Development Manager
to development run a workshop, organize meetings with Tel: 201-204-1691
Tom Reamy, Chief Knowledge hundreds of potential clients, and build Email: pcorr@textanalyticsnews.com
Architect, Kaps Group your brand. Don’t miss out on this
unrivaled opportunity to do business
Call (201) 204-1691 or email pcorr@textanalyticsnews.com NOW!
7. THE NUMBER ONE CONFERENCE ON TEXT ANALYTICS Save $300
by booking before
March 18th
7th Annual
Text Analytics Summit
Your Choice of Registration Package Date & Venue
May 18-19, Radisson Hotel, Boston, MA
Super Early Bird Early Bird
Vendors & Consultants Ends March 18th Ends April 15th Full Price
Hotel Discounts
Platinum Pass
• Access to conference room We have negotiated special room rates at
• Networking lunch and coffee breaks the hotel. Reservation and price details will
• Evening Drinks Reception Access
• Access to exhibition hall be sent to you when you register
$1,695 $1,795 $1,995
• Access to presentation slides post-conference
• Access to audio recordings of every conference
session
• Access to 1 hour Text Analytics podcact by
conference chairman Seth Grimes
Group Discounts
Gold Pass Come along with members of your team and
• Access to conference room take advantage of Text Analytics News'
• Networking lunch and coffee breaks
• Evening Drinks Reception Access special group discounts. The more attendees
$1,595 $1,695 $1,895
• Access to exhibition hall you sign up, the more money your company
• Access to presentation slides post-conference
• Access to audio recordings of every conference saves! Contact the Text Analytics News team
session at (201) 204-1683 or (201) 204-1691 for more
Silver Pass details
• Access to conference room
• Networking lunch and coffee breaks
• Evening Drinks Reception Access
$1,495 $1,595 $1,795
• Access to exhibition hall
• Access to presentation slides post-conference
Conference Materials 3 EASY WAYS TO
REGISTER TODAY
• Access to presentation slides
post-conference
$300
• Access to audio recordings of every
conference session
Online:
www.textanalyticsnews.com/text-
Super Early Bird Early Bird
End Users Ends March 18th Ends April 15th Full Price mining-conference/
Platinum Pass
• Access to conference room
• Networking lunch and coffee breaks Email:
• Evening Drinks Reception Access
• Access to exhibition hall
Register@textanalyticsnews.com
$1,395 $1,495 $1,695
• Access to presentation slides post-conference
• Access to audio recordings of every conference
session Phone:
• Access to 1 hour Text Analytics podcact by
conference chairman Seth Grimes
Ezra: 201-204-1683
Paul: 201-204-1691
Gold Pass
• Access to conference room
• Networking lunch and coffee breaks
• Evening Drinks Reception Access
$1,195 $1,295 $1,495 Cancellation Policy
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• Access to presentation slides post-conference Passes are transferable without any charge. Cancellations
• Access to audio recordings of every conference
by April 15th, 2011 incur an administrative charge of 25%.
session
If you cancel your registration after April 15th, 2011 we
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Register In Minutes at: www.textanalyticsnews.com/text-mining-conference/
8. Developed by:
THE ONLY CONFERENCE IN NORTH AMERICA
WITH AN EXCLUSIVE FOCUS ON TEXT MINING Save $300
by booking before
March 18th
7th Annual
Text Analytics Summit
May 18TH and 19TH 2011, Radisson Hotel, Boston, MA
ARE YOU SERIOUS ABOUT TEXT ANALYTICS? MORE Hear From More Than 25 Of The
World's Top Text Analytics Experts
EXCELLENT REASONS WHY YOU MUST ATTEND THIS
EVENT…
1 EXTENSIVE RESEARCH:
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experts has ensured that this agenda will tell you exactly what
you need to know in order to profit from text analytics
2 REAL NETWORKING:
Over 250 text mining professionals and end users set to attend.
Formulate profitable partnerships with 10 hours of built in
networking opportunities
3 HIGH CALIBER SPEAKERS:text analytics experts, eager to
Hear from 25 of the world’s top
share their knowledge, experiences, and insights with you
4 PROFITABLE SOLUTIONS: could be exactly what you
Products showcased at the exhibition
are looking for to increase profitability, customer satisfaction,
and sales
5 STIMULATING DEBATE: to encourage active participation.
The conference is structured
Exchange ideas with speakers and fellow delegates and get your
questions answered
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