Luxury Club - Startup Weekend Shanghai November 2011
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The luxury club has 2.585 million fans and generates 9.4 billion USD in revenue annually with 25% growth. It targets customers aged 20-40 with purchasing power who love luxury goods and are willing to share. The club aims to satisfy customer needs, establish relationships between customers and brands, and collect loyalty through offline memberships and partnerships with luxury brands, education institutions, advertising agencies, and resellers. Revenue comes from precise advertising networks, cost per sale models, offline membership fees, and customizable VIP clubs.
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Luxury Club - Startup Weekend Shanghai November 2011
- 1. Luxury Club
- 2. 9.4 Billion USD 25% 2,585,358 1,421,306 23,146 Fans 13,764 Fans
- 5. Wanna Show
- 6. Criticism
- 10. Age 20-40 Purchasing power Loving luxury goods Willing to share Target Customers
- 11. Features • Satisfying specific customers’ needs • Establishing special relationship between customers • Collecting customer loyalty to fashion brands • Off-line membership
- 12. Key Partners Luxury B2C Higher Companies Education, etc. TaoBao Boat, House Agencies Sellers Customizable VIP Clubs Services
- 13. Revenue Model Precise AD Network CPS Off-line Membership