Recruiters must remember that the passive and active candidate. To help you improve candidate sourcing strategies, here 7 ways will set you on your way to Active and passive sourcing success with strategy.

1. 7 Ways to do Active and Passive Sourcing
(With Strategy)

2. Overview of Active and Passive Sourcing
Active Sourcing: The active way of sourcing the promising candidates for the job position even if
they aren’t employed or are currently on the job hunt. To attract the hidden and passive top talents, and
expand the talent pool to draw on in a time of need, recruiters are employing a proactive recruiting method
known as Active Sourcing. For example, a recruiter sources the potential candidate at a job fair, campus
placements, networking events, etc.
Passive Sourcing: Passive sourcing is the act of finding and engaging potential candidates who are
not actively looking for a new job opportunity. Smart recruiters and hiring managers will be able to
research, identify and engage these passive candidates and attract them to open roles within your business.
For example, a candidate who works in a company gets matched to the recruiter of another company. The
candidate gets contacted by the recruiter for an open position.

3. 7 Ways to Include in Recruitment Strategy
1. Employment Branding
You must always share your employer branding across
job postings, websites, social media channels, press
releases, outreach messages, etc.

4. 2. Killer Job Postings
Killer Job postings are the traditional way of reaching
out to candidates. So by mentioning the job postings,
you must always be aware of referring it across the
employee referral programmes

5. 3. Social Media
One of the significant ways to make active and passive
sourcing is by building a solid social media presence.
Your social media channels are a powerful medium to
leverage your employment brand.

6. 4. Proactive Sourcing
An effective way of sourcing active and passive
candidates is by proactive sourcing. While most active
candidates can reach out for employment by seeing
your job postings, proactive sourcing helps to find the
passive candidates either by boolean searches or social
media.

7. 5. Positive Candidate Experience
One of the best ways of attracting candidates is by
creating a first impression through the recruitment
process. As a recruiter, when you first put the
application and interview process, make sure to design
every hiring process more effective.

8. 6. Assess Current and Projected Needs
Every organization must understand its current and
projected staffing needs. They can conduct a staffing
assessment that identifies the current and forecasted
organization needs, workforce, skills, and knowledge.

9. 7. Cultural Fit
The candidates need to like your company’s offer and
its culture, the company needs to create a dynamic
work culture that helps the candidates to leverage
their position inside your organization, employee
engagement, performance and productivity.

10. 7 Ways to do Active and Passive Sourcing (With Strategy)
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Read this blog to know more Information :-
https://www.hirect.in/blog/what-is-the-difference-
between-active-vs-passive-sourcing/