As to attempt to "sell" your idea, it is important to remember the seven truths of remembering. The easier you make it to remember your concept/product/idea, the more it will come up in conversation.

1. 7 Truths About Remembering
1.
7+/-2 - The volume of new information we can “learn” in the short-term is pretty small: 7 +/ - 2:
We can only remember 7 +/-2 things in our short-term memory. The less familiar the information
the lower the ratio goes.
2.
Primacy and recency matter. We generally remember the first thing we see or hear and the last
thing we see or hear. We need lots of primacy and recency to cement new facts.
3.
Difference attracts attention; sameness loses it. We generally remember what stands out as
DIFFERENT.
4.
Including irrelevant information with relevant information reduces a person’s ability to remember
ANY information.
5.
Connecting to people’s emotions can create meaning and memory. Lack of connection hinders
our ability to remember.
6.
Visual coupled with text is a strong memory builder…if the visuals are relevant and appropriate.
7.
10 minutes - People can only remember what they attend to. People’s attention on the SAME
thing lasts a maximum of 10 minutes.

2. 7 Truths About Remembering