7 Steps To Creating Social Media Content

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This 7 step guide outlines how to create content by leveraging existing resources, assigning tasks related to interests, identifying communities to supply with content, finding influencers to share content, making content easily shared, and monitoring and responding to feedback.

Technology Business

Abstract The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal. INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM 3-5 October 2013, Istanbul, Turkey http://www.butrmconferences.org/

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