A

1. A GUIDE ON WHAT TO DO AND WHAT
NOT TO DO WHEN PRODUCING VIDEO
M E D I A B O S S T V . C O M
7DOS & DON' TS
OF VIDEO MARKETING

2. By 2017, video will
account for 69% of
consumer traffic.
We hope you find the
following
list of Dos & Don'ts
for marketing
with video helpful!
source: Cisco

3. Don't Hire
the
Cheapest
(or the Most Expensive)

4. Hire the company
that shows they
can be your
creative partner
and deliver the
best quality video
to you
on message
and on time.

5. Do Have
a Goal

6. Identify the buyer persona you are targeting and decide
what action you'd like the video to compel them to take.
Whatever the goal is,
make sure your video's message,
tone & visuals all support it.

7. Don't
Focus
on Views

8. Measure viewer
engagement instead!
Check the analytics on your hosting site.
Use custom URLs for your CTAs
Pay attention to the comment field.

9. Do
Promote
Your Video

10. But
DON'T
Publish it
Just
Once

11. Your
publishing
strategy
should
include more
than your
website.
Your target audience
may not frequent
your site often enough
to notice
your new video!

12. Do
Publish
It Across
Platforms

13. Think about
where your
buyer
personas
hang out on
the internet!
Post your video there!
Customize the content
with different thumbnails
&
short snippets
of the video, etc.

14. Looking to expand your
video marketing efforts?
Contact us.
We'd love to help!
ERIN@MEDIABOSSTV.COM
1-508-405-0323