The document discusses the 7 C's of effective communication: Correctness, Clarity, Conciseness, Completeness, Consideration, Concreteness, and Courtesy. It defines each C and provides examples of their key features. Completeness means conveying all necessary information to the audience. Clarity demands using simple language and structure. Conciseness is communicating concisely without sacrificing other C's. Concreteness uses specific facts and figures rather than vagueness. Courtesy shows respect and appreciation of the receiver. Correctness ensures no grammatical errors. Consideration means understanding the receiver's perspective.

1. ENGLISH II
7 C’s of effective
communication

2. Seven C’s of effective
communication
 Correctness
 Clarity
 Conciseness
 Completeness
 Consideration
 Concreteness
 Courtesy

3. Completeness
 The communication must be complete. It should
convey all facts required by the audience. The
sender of the message must take into consideration
the receiver’s mind set and convey the message
accordingly.
 A complete communication always gives additional
information wherever required. It leaves no
questions in the mind of receiver.
 It persuades the audience.

4. Features(Completeness)
 It gives complete information to the employees or
consumers, and nothing is left out of the message.
 Completeness of messages develops the company’s
image hence increasing the market share.
 It cuts cost since you won’t have to print out or send
additional information that was left out in the
previous notice.
 Complete information about a product persuades the
consumer into buying the product.

5. Clarity
 Clarity demands the use of simple language and easy
sentence structure in composing the message. When
there is clarity in presenting ideas, it’s easy for the
receiver/decoder to grasp the meaning being
conveyed by the sender/encoder.
 The message should emphasize on a single goal at a
time and shall not cover several ideas in a single
sentence.

6. Features(Clarity)
 A clear message grantees understanding among the
employees and consumers.
 Makes use of concrete and appropriate words.
 It also enhances the meaning of the message.
 Complete clarity of thoughts and ideas enhances the
meaning of message.

7. Concise
 Conciseness, in a message, can be achieved by
avoiding wordy expressions and repetition. Using
brief and to the point sentences, including relevant
material makes the message concise.
 communicating what you want to convey in least
possible words without forgoing the other C’s of
communication.

8. Features(concise)
 Incorporating this form of communication about
products saves time and money.
 It is not repetitive, which grasps the attention of the
consumer when placed on an advert.
 The message is usually short and precise,
highlighting the main points in fewer words. This
makes it easy for an employee to understand
regardless of their educational background.

9. Concrete
 Being definite, vivid and specific rather than vague,
obscure and general leads to concreteness of the
message. Facts and figures being presented in the
message should be specific.
 It implies that the messages conveyed to the
consumers or staff has to be factual. Nothing should
be assumed and should be backed up with figures.

10. Features(concreteness)
 It contains specific facts and figures.
 The words used are usually clear and also builds the
reputation of the company.
 For example, if the firm is selling a product, and they
claim that it helps in satisfying a need. There has to
be proof of such claims, but when the consumer
learns all this is just claims. The organization will
lose a large percentage of its market share to other
companies.

11. Courtesy
 Courtesy means not only thinking about receiver but
also valuing his feelings. Much can be achieved by
using polite words and gestures, being appreciative,
thoughtful, tactful, and showing respect to the
receiver.
 Consumers want to feel appreciated and respected
after and before purchasing product. This gives them
a sense of belonging. Therefore, businesses need to
show these emotions when communicating with
them

12. Features(courtesy)
 Such information sent to the consumers or
employees is not biased
 The words used to craft the message are polite and
positive.
 The message sent by the firm from the top
management should incorporate the views of the
employees.

13. Correctness
 At the time of encoding, if the encoder has
comprehensive knowledge about the decoder of
message, it makes the communication an ease. The
encoder should know the status, knowledge and
educational background of the decoder.
 Correctness in communication implies that there
are no grammatical errors in communication

14. Features(correctness)
 It as contains figures, graphs, and specific facts.
 The impact of the message is significant because
there is an understanding between the management,
staff and the investors.
 There is the use of a correct and appropriate
language in the message.
 The message is exact, correct and well-timed.
 It checks for the precision and accurateness of facts
and figures used in the message.

15. consideration
 The sender must take into consideration the
receiver’s opinions, knowledge, mindset,
background, etc. in order to have an effective
communication.
 consideration is something a firm should look into
when communicating with its employees. The
message has to be logical and in line with the topic
 Consideration implies “stepping into the shoes of
others”.
 Ensure that the self-respect of the audience is
maintained and their emotions are not at harm.

16. Features(consideration)
 The message should concentrate more on the
employees or consumer and not the company
 Present the employees with logical projects that can
be achieved and not straining them.
 Emphasize on “you” approach.
 Show optimism towards your audience. Emphasize
on “what is possible” rather than “what is
impossible”.