The document discusses the concepts of free will and whether it is an illusion or reality. It states that considering this question means looking into an abyss and potentially facing nihilism and despair. It also contains various Greek letters and terms related to topics like mortality, numbness, depersonalization, and claustrophilia. The rest of the document appears to be descriptions of visual design projects related to music, toys, and branding.
The psychology of color and visual appearance with regards to persuasion and influence is one of the most fascinating and sometimes even controversial, aspects of marketing and consumer behavior. Research suggests that this aspect is a critical factor in marketing and branding. The buying pattern of consumers is based on their personal preference, upbringing, and even culture. Certain colors have a certain kind of impact on the consumer psyche. It has been found that up to 90% of consumer judgments made about products can be attributed to color alone, and businesses utilize this effectively to market their brands.
Reach us at: jghosh@suyati.com
The psychology of colour and its application by marketers is important. Understanding the psychological and biological aspects of colour are important in domestic and international marketing.
www.b2bwhiteboard.com
The psychology of color and visual appearance with regards to persuasion and influence is one of the most fascinating and sometimes even controversial, aspects of marketing and consumer behavior. Research suggests that this aspect is a critical factor in marketing and branding. The buying pattern of consumers is based on their personal preference, upbringing, and even culture. Certain colors have a certain kind of impact on the consumer psyche. It has been found that up to 90% of consumer judgments made about products can be attributed to color alone, and businesses utilize this effectively to market their brands.
Reach us at: jghosh@suyati.com
The psychology of colour and its application by marketers is important. Understanding the psychological and biological aspects of colour are important in domestic and international marketing.
www.b2bwhiteboard.com
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Physics and biological Influence
Whether we are aware of it or not, plays an important part in all of our lives.
It affects all of our senses; sight, sound, smell, taste and feelings
Seeing can change our moods very effectively.
All can have a positive or negative effect. Can sway thinking, change actions and cause reactions.
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Physics and biological Influence
Whether we are aware of it or not, plays an important part in all of our lives.
It affects all of our senses; sight, sound, smell, taste and feelings
Seeing can change our moods very effectively.
All can have a positive or negative effect. Can sway thinking, change actions and cause reactions.
Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.
A Visually stimulating introduction to the Fashion and Apparel Industry. Includes:
1. The Business of fashion
2. The Language of Fashion
3. The Components of Fashion
4. The Cycles of Fashion
5. The Intangibles of Fashion
6. The Principles of Fashion
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Colour Wheel or the color theory covers a huge number of definitions, various concepts, and diverse applications -that is, indeed, ample to plug or fill more than a few encyclopedias.
2. “When we consider whether free
will is an illusion or reality, we are
looking into an abyss. What seems
to confront us is a plunge into
nihilism and despair.”
Music artwork
3. Nothing to be scared of, nothing to
be glad for. After all the fights have
been fought, in a post-futuristic
world defined by alienation,
numbness and insensitivity.
Anaesthesia
μ mortality salience
ψ claustrophilia
ζ depersonalization
δ numbness
μ ψ
ζ δ
4. “He must have an inclination,
born of strength, for questions
that no one has the courage for;
the courage for the forbidden;
predestination for the labyrinth.”
Solitudes
5. Indulgent and hedonistic fetishism
as sensual and viscous black matter.
Debauchery and eroticism through
the arresting fuchsia color.
Tar
7. The awe-inspiring medicine
represented through the
statuesque characteristics of
the model and a dreamlike 19th
century color palette; a crossover
between a morbid fascination and
admiration of science.
Medicina
μ medicina XVI
ψ medicina XVII
ζ medicina XVIII
δ medicina XIX
μ ψ
ζ δ
8. A juxtaposition of a paean to the
feminine body and succumbence
to mortality. The color of oxidized
copper as found in the statues
of Copenhagen, suggesting
ephemerality, in grey desolation.
Oxidized
copper fumes
9. Visual identity
Oneiric visual identity for a musical
event in Alba Iulia, Romania.
Intriguing 19th century woodcut
illustrations of women and blurred
edges are used for a dreamy
impression.
μ, ψ, ζ stickers
δ poster
μ ψ
ζ δ
10. BerryTree is a wooden toys brand
focusing on offering safe toys
made from sustainable wood from
certified forests, polished with
organic vegetal oils and beeswax.
The target group is described
as conscientious parents, who
are well-aware of the current
environmental and health issues.
Visual identity
μ ψ
ζ δ
11. The logo is an epitome of
sustainability, environmentally-
friendly attitudes and ecological
measures in business.
The logo is composed of a stylized
berry, colored in a light wood hue.
Symmetry and balance are used to
reflect the trustworthiness of the
brand.
The logo
The concept was revolving around
the idea of a business that is built
on ethical principles so that all the
stakeholders are considered and
protected.
In an era of over-abundance,
flashing colors, intruding
advertising and consumerism, the
BerryTree logo has to speak of a
laid-back brand which offers air
and space so that the consumers
take their own decisions.
The chosen typeface is legible, solid
and clean, to support concepts
such as integrity and wholeness, as
well as the timelessness of simple
wooden toys. With slightly rounded
terminals, it resembles the smooth
sanded surfaces and edges of the
wooden toys.
The similitude to a stamp indicates
the certified materials used in the
manufacture of the toys.
Another imperative factor was the
target audience and what visual
styles are they usually exposed
to. Scandinavian design with its
purity, elegant lines and minimal
chromatics was considered as a
source of inspiration.
12. Logos
κ music artist
λ music radio show
μ music radio show
ν music podcast
ξ music artist
ο record label
π human resources company
ρ therapists network
κ λ μ
ν ξ ο
π ρ