This document is a project report on a survey of consumer buying behavior for different types of SIM cards in Bhavnagar city. It was prepared by 5 MBA students for their professor, Mr. Sandeep L. Makwana. The report includes an introduction on SIM cards, objectives of the study, data sources and methodology used which was a sample size of 50 respondents through a questionnaire. It also defines key terms related to SIM cards like postpaid, prepaid and SMS. The bulk of the report presents data, analysis, limitations and suggestions.
1. Mark Madsen and Marc Demarest, who trained under data warehousing deity Ralph Kimball in the early 1990s, debate whether big data is a revolution or hype.
2. They discuss five issues: whether data is a true factor of production now, the reality of big data, the impact of commodity hardware and radical scale-out, the relevance of merchant DBMSs, and the future of query, reporting and dashboard tools.
3. Madsen sees big changes in how data is used and stored due to new technologies, while Demarest believes current approaches can still meet most needs with better investment and design.
This document is a project report on a survey of consumer buying behavior for different types of SIM cards in Bhavnagar city. It was prepared by 5 MBA students for their professor, Mr. Sandeep L. Makwana. The report includes an introduction on SIM cards, objectives of the study, data sources and methodology used which was a sample size of 50 respondents through a questionnaire. It also defines key terms related to SIM cards like postpaid, prepaid and SMS. The bulk of the report presents data, analysis, limitations and suggestions.
1. Mark Madsen and Marc Demarest, who trained under data warehousing deity Ralph Kimball in the early 1990s, debate whether big data is a revolution or hype.
2. They discuss five issues: whether data is a true factor of production now, the reality of big data, the impact of commodity hardware and radical scale-out, the relevance of merchant DBMSs, and the future of query, reporting and dashboard tools.
3. Madsen sees big changes in how data is used and stored due to new technologies, while Demarest believes current approaches can still meet most needs with better investment and design.
What's new in digital marketing to improve your subscription marketingJellyfishPublishing
Carola York from Jellyfish Publishing gave a presentation on improving subscription marketing ROI in 2013. She discussed how the digital marketing landscape is shifting to mobile and how PPC campaigns need to reflect this. York provided tips on optimizing campaigns for different devices and on using remarketing techniques like Google Display ads and Facebook Custom Audiences to reconnect with past website visitors. Initial results showed these approaches can generate high conversion rates.