The document discusses strategies for Volkswagen to optimize their blog for SEO through social media. It recommends creating engaging content regularly to establish authority, sharing blog posts on social media to increase traffic, including social sharing buttons to make it easy for readers to share posts, and using tools like email lists, guest blogging, videos, and Pinterest to further distribute content and build links and engagement. The goal is to leverage social media to boost the blog's search engine rankings and bring more readers to Volkswagen.

1. Volkswagen USA Blog
Optimization with Social Media
By Joe Burns

2. Volkswagen’s Blog SEO using
Social Media
• Create interesting content and lots of it
• The more content the blog has the better chance
of it getting picked up by search engines
• By creating lots of thought provoking content this
will allow Volkswagen to become an authoritative
voice in the automobile blogosphere that will
drive repeat readers.

3. Volkswagen’s Blog SEO using
Social Media
• Share blog content on Volkswagen’s social media
networks
• By distributing content on social media platforms
this will increase the opportunities of blog views
• It will also allow Volkswagen’s social media
communities to share blog post increasing back
links
• Post new and interesting content that drives
interactions. Interactions are a key part of any
social media program and will help SEO according
to Google.

4. Volkswagen’s Blog SEO using
Social Media
• Use social media share buttons and RSS on the
Volkswagen Blog
• Social media share buttons will allow readers to easily
distribute content on via their personal social
platforms.
• Having these buttons will show search engines
Volkswagen takes social media seriously and will bring
creditability to the brand.
• A RSS feed will allow the blog to be automatically
syndicated for subscribers eliminated the chance of
missed posts for readers.

5. Volkswagen’s Blog SEO using
Social Media
• Use social media connect button on the
Volkswagen Blog
• This will allow any reader to easily follow Volkswagen’s
social platforms and keep up with company.
• The connect button will also show search engines that
Volkswagen puts a high value on social media.
• By allowing this connection it will also lead to increased
interaction with your communities thus boosting your SEO.

6. Volkswagen’s Blog SEO using
Social Media
• Create an opt-in email list from blog followers
• This will allow Volkswagen to send out an email
blast whenever they have a new post therefore
increasing views and interactions.
• Using these email addresses Volkswagen will be
able to invite users to join them on their social
media networks.

7. Volkswagen’s Blog SEO using
Social Media
• Allow other popular industry bloggers to
“Guest Blog”
• This will provide cross blog interaction with a new fan
base.
• Increases brand and search engine creditability
• Increased inbound links within the industry
• Will lead to opportunities for guest stops on other blogs
which will increase back links and page rank.

8. Volkswagen’s Blog SEO using
Social Media
• Create video content
• Create fun and interesting video content that is easily
shared from Volkswagen registered accounts.
• Support sharing of this material by distributing it on as
many Volkswagen channels as possible.
• Encourage people to make response videos and link them
back to Volkswagen social media accounts.

9. Volkswagen’s Blog SEO using
Social Media
• Create a Pinterest account
• Upload Volkswagen owned images for sharing
• This sharing will provided valuable inbound links for SEO
• Support fan interaction with contest and prizes
• This will give pinners a great reason to pin Volkswagen images.
• Adding a Pinterest account will again help in showing
search engines Volkswagen place a high value on social
media interactions.

10. Bibliography
Jayson DeMers (June 24, 2012). Top 10 most important SEO & social media
marketing tactics of 2012. Retrieved from
http://venturebeat.com/2012/06/24/top-10-most-important-seo-social-
media-marketing-tactics-of-2012/#KL6RrRGldupd6EoK.99
Corey Eridon (April 10, 2012). How to Track, Analyze, and Improve Your SEO
Strategy. Retrieved from
http://blog.hubspot.com/blog/tabid/6307/bid/32296/How-to-Track-
Analyze-and-Improve-Your-SEO-Strategy.aspx#ixzz2Bz2BD0RZ
Ray "Catfish" Comstock (September 23, 2012). Aligning SEO Strategy & Social
Media Activity to Build Links. Retrieved from
http://searchenginewatch.com/article/2207423/Aligning-SEO-Strategy-
Social-Media-Activity-to-Build-Links