Le document présente six stratégies gagnantes pour les éditeurs SaaS, notamment l'adoption d'une architecture microservices et la préparation à un monde multi-cloud. Il souligne l'importance de se concentrer sur une proposition de valeur unique et d'être partie intégrante des écosystèmes logiciels. En outre, il encourage le développement d'une API pour accélérer les ventes et la fidélisation des clients.

1. The Cloud Experience
www.scaleway.com
6 winning strategies for
agile SaaS editors

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Pioneer ofBareMetal Cloud
TOP10largest IaaS/ PaaSproviders
A cloudecosystemdesigned forsoftwaredevelopers
withmorethan34 essential blocks
(instances,storage,kubernetes,GPU…)
Europeanleaderof
Public cloudecosystems&hyperscaling datacenters
W h o w e a r e

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e proposal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e proposal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron n t , th en make th em addict t o y ou r soft

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B e i n g a b l e t o s e l l a p a r t o f y o u r s o l u t i o n

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R e d e s i g n i n g y o u r s o f t w a r e a r c h i t e c t u r e i n t o m i c r o s e r v i c e s
l e t s y o u i d e n t i f y w h e r e y o u r c o r e v a l u e i s

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A c c e l e r a t e d e l i v e r y , r e i n v e n t v e r s i o n i n g , s i m p l i f y s p e c i f i c d e v e l o p m e n t
3 Month
15 Days
1 Month
8 Days
15 Days
users

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R e c o n f i g u r e y o u r s o f t w a r e v a l u e t o s e r v e a n o t h e r b u s i n e s s

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e pru posal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

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M u l t i - c l o u d s t r a t e g y
Why you should be able to deploy your software
on one cloud provider or more

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K e y q u e s t i o n s t o a n s w e r
« I like your software but want it to run on my X &
Y cloud architecture »
« I will buy your software but only if it runs in my own
country » (data sovereignty)
« I want your software to run on a public cloud but
have part of it running on-prem »

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M u l t i c l o u d i s m u c h m o r e t h a n a t r e n d

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I s y o u r s o f t w a r e r e a d y f o r s u c h a s p l i t ? I t s h o u l d
C u s t o m e r ’ s o n p r e m i s e D a t a c e n t e r

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H o w S a a S e d i t o r s c a n b e c o m e m u l t i c l o u d
Develop on standard Databases /Runtimes
Develop on standard APIs - codelaunchers
Develop on standard microservice platforms
Develop on standard Hypervisors
L o w e r t i m e t o m a r k e t
F l e x i b i l i t y
A g i l i t y
P o r t a b i l i t y
E
V
O
L
U
T
I
O
N

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e proposal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

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Re-inventing the wheel :
Identification, file management,
communication tools, AIM, display,
portal, dashboards
DuplicatedBusiness Value / Data:
Read/Writebasicinfo
Customercommunityfeatures
Business/ERP basics
(listofcustomers,products,orders…)
Workflowengine
Unique Software Value :
Expert calculations, 3D, AI, Edge, Automation, DATA

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e proposal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

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Targeting direct customers
Build your market
Access to ecosytem customers
AND/OR ?
Your Software
Major Editor Ecosystem

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B e c o n n e c t e d o r b u i l d c o n n e c t i o n s

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VS
H a r d t o c o m p e t e a l o n e
Your HR
Software

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I n a p o s t - C o v i d 1 9 S a a S c o s t r e d u c t i o n ,
S e l l i n g t h r o u g h e x i s t i n g p l a y e r s c a n b e a b e t t e r a p p r o a c h
t h a n b e c o m e t h e N + 1 s o f t w a r e o f a c u s t o m e r .

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• HubSpot
• Google
• Adobe
• Slack
• MailChimp
• Shopify
• Microsoft
• SurveyMonkey
• MathWorks
• PieSync
• KnowBe4
• LastPass
• Proofpoint
• Jamf
• Zoom
• Atlassian
• Freshservice
• Ring Central
• Teem
• Sophos
• Salesforce
• ServiceNow
• Workday
• Square
• Veeva
• Splunk
• Twilio
• Okta
• Paycom
• Dropbox
• Elastic NV
• athenahealth
• Wix
• CarGurus
• Pluralsight
S o i f y o u ’ r e n o t o n e o f t h e s e
c o m p a n i e s …
W h i c h o f t h e s e c o u l d s u g g e s t
y o u r u n i q u e s o f t w a r e v a l u e t o t h e i r
m a s s i v e c u s t o m e r b a s e ?

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e pru posal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

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Microservices API
Billing API
Setup &
Delivery API
SaaS Reseller
Bigger SaaS

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e proposal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Wh en A PI becomes y ou r sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

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80%
10% 6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Subscription Licence Usage Others
Editors Main Business Model
A m a s s i v e a d o p t i o n o f t h e S u b s c r i p t i o n M o d e l

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0%
5%
10%
15%
20%
25%
30%
35%
40%
More than 3
Years
3 Years 2 years 1 year Less than 1
year
B u t t o o f e w e d i t o r s a l l o w s h o r t p e r i o d & f r e e m i u m / f r e e t i e r
Subscription timespans available

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D e v e l o p t h e c a p a b i l i t y t o p r o p o s e 2 l e v e l s o f u n i q u e v a l u e

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S o m e c u s t o m e r s b r i n g y o u m o n e y , w h i l e o t h e r s b u i l d y o u r b r a n d

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6 w i n n i n g s t r a t e g i e s f o r S a a S e d i t o r s
1 . Switch to microservice arch itectu re
2 . Be ready for a mu lticlou d world
3 . Focu s on u n iqu e valu e proposal
4 . Be part of software ecosy stems … or be th e ecosy stem
5 . Develop A PI to accelerate n ew sales ch an n el
6 . Give u pfron t , th en make th em addict t o y ou r soft

33. Thank you
@PaRijSeL
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