Instagram has over 1.6 billion monthly users. It, therefore, becomes so important to stay relevant and target with the right kind of content. But it's hard to figure out what type of post will work. Hence, there should be a strategy to excel on Instagram.

2. Business Profile
Switching to an Instagram business account
before involving an Instagram marketing plan
is a must. A business profile comes with
many features, such as a contact button,
which gives access to Instagram analytics.

3. Instagram Business Tools
These tools are free of cost which can be
utilized to view statistics, like Engagement data,
impressions, breakdown of followers
demographics, which includes location, age,
gender, and active hours.
This enables us to comprehend how many users
are interacting with our posts, and this way, we
can modify our content to boost engagement.

4. Product Teasers As Posts
Product teasers posts are a more simple way to
let others know about your products.
Approaching users by offering discounts and
adding product images to shop works. So,
instead of being pushy with the advertisement
to buy the product, try to pull the trigger gently.

5. Instagram stories
Instagram stories can help generate leads for
startups and businesses. Also, the plus point
with stories is that you don't need to take care of
aesthetics like posts. Not only this, you can be
creative by using boomerang, live and rewind the
video, gif images, stickers etc.

6. Influencers As
Partners on Instagram
Influencers on Instagram are the ones who
already have an identity with a massive number
of followers. So a partnership with the right
brand influencers can get your brand to stand
among your existing and new audiences.

7. Users Generated Images
Promoting the pictures posted by audiences is
an effective Instagram marketing strategy as
people tend to interact more because it seems
appropriate and authentic. But before posting,
businesses must check whether it aligns
with the brand message.

8. Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606