1. A group of people who served Mughals fled during the 1857 uprising and started a new profession in 1913 in Delhi, creating one of Delhi's landmarks. 2. The visionary behind a product wanted to name it after his favorite fruit but it violated copyright, so they changed it to the current name which sounded similar, forcing the other company to buy rights. 3. Two dairy companies, National Dairy Products and a cheese company, merged in 1930 and were later renamed based on the cheese company's story to form a multibillion dollar company.

1. MSIT QUIZ SOCIETY
WEEKLY QUIZ SESSION – 1 (21st sep 2012)
Brand Origins
Kush Jain

2. 1. A group of people in Royal service to Mughals were forced to flee
in 1857 dynasty from Red fort to Farukhnagar to save themselves
from wrath of British. There they lived in hiding, trying different
types of livelihood.
However They never forgot their profession, and the trade secret
passed from father to son. In 1911, at Delhi Durbar one of them
tried to bring back their profession in mainstream once again.
Aimed with vision of “Bringing Royal Quality to Common People”
they opened their first permanent venture in 1913.
Id the brand they created, which has become one of the landmarks
of Delhi.

3. 2. The visionary behind this product “Y” wanted to name the
product after his favorite type of X; where X was also incidentally
the name of company he worked for.
However, this was in copyright violation with another company
name, so they changed it to current name. Even this sounded
phonetically similar; so X was forced to buy off the rights to its
name.
ID Y. (bonus points for the name of “visionary”)

4. 3. This Multibillion dollar company has its roots in two different stories.
I In December 1923, Thomas McInnerney formed National Dairy
Products Corporation to take advantage of fragmented US ice-cream
market. BY 1930’s it was largest dairy company in US and World.
II In another story, another founder of another company started selling
cheese door-to-door at wholesale prices in 1903. And although his first
year in business was dismal, he was soon joined by his brothers in his
effort. In 1912, it had set up New York Headquarters to prepare for
international acquisition. By 1930, it had captured forty percent of
cheese market in US, and was third largest dairy company in US after
National Dairy, and Borden.
These two companies merged in 1930, and were called National Dairy
till 1969, where they changed name to one based on second story.
Which company?

5. 4. Sabeer Bhatia when deciding on name of his new mail service
designed, started playing with --mail name.
He eventually settled on HOTMAIL, why?

6. 5. Anil Moolchandani inherited his family business of sarees. As he hunted
ways to grow, he started trading into various commodities.
He hit the jackpot in most unusual of the ways – by printing songbooks.
Also, once according to rumor some US patrons brought him two posters,
which when displayed in shop elicited many inquiries about their sale.
Thus in 1979, Moolchandani started one of the most iconic brands in India.
It initially dealt in books, leathers and posters before moving to segment it
is undisputed leader in.
ID the brand.

7. 6. ID these brands (part marks)
A> In 1882, a group of experts was hired by William Sanderson to
evaluate 100 casks. They selected one of the cask, and the name of
brand derives its name from that incident.
B> This is in production since Middle Ages of Europe. At this time,
however this term then referred to chemical compounds such as
medicines and cosmetics cleaners. In fact, one of its use was in those
days to “Increase fertility and awaken lust.”

8. 7. This billion dollar business was almost certainly a result of one
man’s struggle and will.
X started in 1884 with vision to help people who have no access to
popular treatment. His ceaseless efforts and commitments soon
resulted in the brand name which started to be being associated
with trust and reliability.
X with zeal and fervor undertook the task for preparing natural cures
for diseases like cholera, malaria and dengue. Soon, the news of his
medicines traveled, and he became trusted doctor.
Therein, lies the naming of brand : “Daktar X” (amalgam of both
terms)
ID Brand. Bonus Points for X.

9. 8. ID this product widely used in offices.
A. One of initial name of the product was “Press n Peal”
B. The Yellow color it comes in was chosen by accident.
C. With the advent of computers, computers version of this product could be
used in some places to replace physical product.

10. 9. First product by this brand was stackable flat bottom trunks, which
proved to be success. Soon, they produced their first monogram to
counter fake imitations of their product.
However, the real wealth of this brand came during World War II, when
they collaborated with Nazis.
This brand and its famous monogram are among the world’s most
valuable brands. For the sixth consecutive year in 2010, it was number
one in top most powerful brands in world.
It is also, ironically, the most counterfeited brand in world.
ID this brand, which is also known for its snob value.

11. 10. Created in 1978, originally called “Little People”, they
went on to become instant success and most popular in
their category throughout the 1980’s.
Inspired by artisan Martha Nelson, Xavier Roberts along
with help of four other won, created this brand, which went
under “Coleco”, “Hasbro”, “Mattel” years depending upon
who owns the right.
The initial brand sported names like BunnyBees, Colonel
Casey, Otis Lee etc. At peek of popularity, this brand was
much sought after, and must have; and in fact fights
amongst adults over this brand was not unheard of.

12. 11. According to legend, this brand got its name from:
When X was starting his first business, a record shop, he
asked for suggestions on name, and one of the girls
stated,
“How about _______ seeing we are all ______ at
business.”
ID The brand (blanks). (no points for X)

13. 12. This success story is heartwarming.
Dr. Bindeshwar Pathak started his quest to promote human rights,
social reforms, waste management, use of non-conventional
sources of energy amongst other equally lofty goals. Despite several
setbacks, he persisted, and succeeded in creating a brand that we
in Delhi, certainly know of. (frankly speaking, I even don’t know its
competition :P)
In 1996, his brand was granted Urban Best Reforms award by UN.
At today, it is largest NGO in India, and yet its revenue is in millions.
Which brand?

14. 13. This famous brand X was started by a guy Y, when he felt embarrassed
on a shopping trip. He created this brand, with helpful staff, wood paneled
walls, and complete different type of display.
In 1982, after five years, he sold the brand which was grossing $6 Million a
year to Leslie Wexner for only $4 Million.
IN 1984, Y tried to start a retail store for children, “My Child’s Destiny” which
went bankrupt.
However , X in early 1990’s was now topping off $1 billion in revenues. In
Aug 1993, he committed suicide leaping off Golden Gate bridge at age of
1946.
Id X.
Bonus for Y.

15. 14. This company was started in 1945 by two business partners.
However, certain political events separated the two partners, where
one of them went into politics while other gained control of company.
However, the products already contain the initials of both founders, so
instead of recalling the products, the person changed the name of
company.
Which Company?

16. 15. Initially started as “stationary and fancy good emporium”, in 1837, New
York, this brand today is renowned for totally different segment.
This company’s catalogue is known as “Blue Book”.
This brand found mentions in several films, memoirs, and songs including
iconic movie based on this brand name.

17. This is often misquoted as inspiration
for what?
BONUS: What is actual inspiration?

18. Connect:

19. Connect:
Moby Dick

20. One of the most brilliant (and perhaps
destructive) ad campaign ever, this
brand was redefined.
In just two years after this campaign, its
sale rose from $5 billion to $20 billion.
For many years to come, this brand and
in fact, whole segment was defined by
the message of the campaign, which
made the product which was perceived
“lady-like” (Mild as May) to a more
rugged, masculine flavor.

23. X and Y represent different
brands. The origin of Y’s
started with the man on right
complaining about X. X hitting
back at man saying he was
ignorant about this business.
So, man created Y.
X
Y
Z used to work at X. Hired at Y to
manufacture their first product. Had
a falling out with the man, who
refused to pay him 4.5 million italian
lire fees which was agreed upon
them until ordered by courts.
Z

24. Knitting Machine (Second Hand)

25. The Brand Story.
Gentlemen on left started by
making wooden floats for fishing
nets. However, plastic floats
forced him out of business.
After this, he took a lesson – not
to be behind his competitors by
technological advancements.
Which Famous brand does he
own today?

27. Answers follow

28. 1. A group of people in Royal service to Mughals were forced to flee
in 1857 dynasty from Red fort to Farukhnagar to save themselves
from wrath of British. There they lived in hiding, trying different
types of livelihood.
However They never forgot their profession, and the trade secret
passed from father to son. In 1911, at Delhi Durbar one of them
tried to bring back their profession in mainstream once again.
Aimed with vision of “Bringing Royal Quality to Common People”
they opened their first permanent venture in 1913.
Id the brand they created, which has become one of the landmarks
of Delhi.

29. Kareems

30. 2. The visionary behind this product “Y” wanted to name the
product after his favorite type of X; where X was also incidentally
the name of company he worked for.
However, this was in copyright violation with another company
name, so they changed it to current name. Even this sounded
phonetically similar; so X was forced to buy off the rights to its
name.
ID Y. (bonus points for the name of “visionary”)

31. Apples,Macintosh ….Jeff raskin

32. 3. This Multibillion dollar company has its roots in two different stories.
I In December 1923, Thomas McInnerney formed National Dairy
Products Corporation to take advantage of fragmented US ice-cream
market. BY 1930’s it was largest dairy company in US and World.
II In another story, another founder of another company started selling
cheese door-to-door at wholesale prices in 1903. And although his first
year in business was dismal, he was soon joined by his brothers in his
effort. In 1912, it had set up New York Headquarters to prepare for
international acquisition. By 1930, it had captured forty percent of
cheese market in US, and was third largest dairy company in US after
National Dairy, and Borden.
These two companies merged in 1930, and were called National Dairy
till 1969, where they changed name to one based on second story.
Which company?

33. Kraft foods

34. 4. Sabeer Bhatia when deciding on name of his new mail service
designed, started playing with --mail name.
He eventually settled on HOTMAIL, why?

35. It was made in HTML…and it had those letters in hotmail

36. 5. Anil Moolchandani inherited his family business of sarees. As he hunted
ways to grow, he started trading into various commodities.
He hit the jackpot in most unusual of the ways – by printing songbooks.
Also, once according to rumor some US patrons brought him two posters,
which when displayed in shop elicited many inquiries about their sale.
Thus in 1979, Moolchandani started one of the most iconic brands in India.
It initially dealt in books, leathers and posters before moving to segment it
is undisputed leader in.
ID the brand.

37. Archies

38. 6. ID these brands (part marks)
A> In 1882, a group of experts was hired by William Sanderson to
evaluate 100 casks. They selected one of the cask, and the name of
brand derives its name from that incident.
B> This is in production since Middle Ages of Europe. At this time,
however this term then referred to chemical compounds such as
medicines and cosmetics cleaners. In fact, one of its use was in those
days to “Increase fertility and awaken lust.”

39. a. VAT 69
B. Vodka

40. 7. This billion dollar business was almost certainly a result of one
man’s struggle and will.
X started in 1884 with vision to help people who have no access to
popular treatment. His ceaseless efforts and commitments soon
resulted in the brand name which started to be being associated
with trust and reliability.
X with zeal and fervor undertook the task for preparing natural cures
for diseases like cholera, malaria and dengue. Soon, the news of his
medicines traveled, and he became trusted doctor.
Therein, lies the naming of brand : “Daktar X” (amalgam of both
terms)
ID Brand. Bonus Points for X.

41. Dabur

42. 8. ID this product widely used in offices.
A. One of initial name of the product was “Press n Peal”
B. The Yellow color it comes in was chosen by accident.
C. With the advent of computers, computers version of this product could be
used in some places to replace physical product.

43. Post it notes

44. 9. First product by this brand was stackable flat bottom trunks, which
proved to be success. Soon, they produced their first monogram to
counter fake imitations of their product.
However, the real wealth of this brand came during World War II, when
they collaborated with Nazis.
This brand and its famous monogram are among the world’s most
valuable brands. For the sixth consecutive year in 2010, it was number
one in top most powerful brands in world.
It is also, ironically, the most counterfeited brand in world.
ID this brand, which is also known for its snob value.

45. Louis Vuitton

46. 10. Created in 1978, originally called “Little People”, they
went on to become instant success and most popular in
their category throughout the 1980’s.
Inspired by artisan Martha Nelson, Xavier Roberts along
with help of four other won, created this brand, which went
under “Coleco”, “Hasbro”, “Mattel” years depending upon
who owns the right.
The initial brand sported names like BunnyBees, Colonel
Casey, Otis Lee etc. At peek of popularity, this brand was
much sought after, and must have; and in fact fights
amongst adults over this brand was not unheard of.

47. cabbage patch dolls

48. 11. According to legend, this brand got its name from:
When X was starting his first business, a record shop, he
asked for suggestions on name, and one of the girls
stated,
“How about _______ seeing we are all ______ at
business.”
ID The brand (blanks). (no points for X)

49. Virgin
X is Richard Branson of course

50. 12. This success story is heartwarming.
Dr. Bindeshwar Pathak started his quest to promote human rights,
social reforms, waste management, use of non-conventional
sources of energy amongst other equally lofty goals. Despite several
setbacks, he persisted, and succeeded in creating a brand that we
in Delhi, certainly know of. (frankly speaking, I even don’t know its
competition :P)
In 1996, his brand was granted Urban Best Reforms award by UN.
At today, it is largest NGO in India, and yet its revenue is in millions.
Which brand?

51. Sulabh International

52. 13. This famous brand X was started by a guy Y, when he felt embarrassed
on a shopping trip. He created this brand, with helpful staff, wood paneled
walls, and complete different type of display.
In 1982, after five years, he sold the brand which was grossing $6 Million a
year to Leslie Wexner for only $4 Million.
IN 1984, Y tried to start a retail store for children, “My Child’s Destiny” which
went bankrupt.
However , X in early 1990’s was now topping off $1 billion in revenues. In
Aug 1993, he committed suicide leaping off Golden Gate bridge at age of
1946.
Id X.
Bonus for Y.

53. Victoria’s Secret
Roy Raymond

54. 14. This company was started in 1945 by two business partners.
However, certain political events separated the two partners, where
one of them went into politics while other gained control of company.
However, the products already contain the initials of both founders, so
instead of recalling the products, the person changed the name of
company.
Which Company?

55. Mahindra and Mahindra
Originally it was Mahindra and Mohammed

56. 15. Initially started as “stationary and fancy good emporium”, in 1837, New
York, this brand today is renowned for totally different segment.
This company’s catalogue is known as “Blue Book”.
This brand found mentions in several films, memoirs, and songs including
iconic movie based on this brand name.

57. Tiffany

58. This is often misquoted as inspiration
for what?
BONUS: What is actual inspiration?

59. Coca cola bottle’s shape
"Shae of Coca Cola bottle"
Actual inspiration: koala leaves

60. Connect:

61. Gorilla glass

62. Connect:
Moby Dick

63. Starbucks

64. One of the most brilliant (and perhaps
destructive) ad campaign ever, this
brand was redefined.
In just two years after this campaign, its
sale rose from $5 billion to $20 billion.
For many years to come, this brand and
in fact, whole segment was defined by
the message of the campaign, which
made the product which was perceived
“lady-like” (Mild as May) to a more
rugged, masculine flavor.

65. Marlboro

67. Flipkart.com

69. Teddy Bears
Theodore Roosewelt refused to hunt a baby bear.

70. X and Y represent different
brands. The origin of Y’s
started with the man on right
complaining about X. X hitting
back at man saying he was
ignorant about this business.
So, man created Y.
X
Y
Z used to work at X. Hired at Y to
manufacture their first product. Had
a falling out with the man, who
refused to pay him 4.5 million italian
lire fees which was agreed upon
them until ordered by courts.
Z

71. X: (Enzo) Ferrari
Y: lamborghini
Z: giotto bezzarani (while at ferrai he had designed famous Ferrari
250 GTO)

72. Knitting Machine (Second Hand)

73. United colors of Benetton

74. The Brand Story.
Gentlemen on left started by
making wooden floats for fishing
nets. However, plastic floats
forced him out of business.
After this, he took a lesson – not
to be behind his competitors by
technological advancements.
Which Famous brand does he
own today?

75. Yonex

77. Proctor and Gable