Beating Super Mario: Backlot Tour to Move a Website to the Top of Search Engines Peter Tögel, Clemson University http://www.clemson.edu/peach/ So here is what we would like to talk about today: First, we need to look at innovators versus copycats. Second, we discuss how we can stop hiding and let our audiences seek for us. Next, we will start to unlock keywords. And finally, we’ll look at the steps to let everybody know.