SlideShare a Scribd company logo
Establish Your Campaign Goals
01
02
03
Understand Your Audience
Create a Call-To-Action
Get Creative With Your Content
Customer Interaction is Key
When establishing your goals you should outline the
drive behind the campaign, benchmarks for success
and campaign limitations.
Collate data from social media
interactions to determine the average age
of your customers. Make sure to tailor
your tone, language, and imagery to
resonate with that age group.
What use is a digital marketing campaign without a
physical action to be taken by a customer? After all, a
marketing campaign is about boosting your business.
In today’s online world there is so much
freedom for creativity. It would be a crime to
not incorporate creative elements into your
content to make it truly stand out.
this is a great way to do a little research on
your audience. By tracking their frequently
asked questions, you will be able to understand
their wants and needs just a little bit better.
W W W . H M I N N O V A N C E . C O M
04
05

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5 Tips for Creating a Great Digital Marketing Campaign

  • 1. Establish Your Campaign Goals 01 02 03 Understand Your Audience Create a Call-To-Action Get Creative With Your Content Customer Interaction is Key When establishing your goals you should outline the drive behind the campaign, benchmarks for success and campaign limitations. Collate data from social media interactions to determine the average age of your customers. Make sure to tailor your tone, language, and imagery to resonate with that age group. What use is a digital marketing campaign without a physical action to be taken by a customer? After all, a marketing campaign is about boosting your business. In today’s online world there is so much freedom for creativity. It would be a crime to not incorporate creative elements into your content to make it truly stand out. this is a great way to do a little research on your audience. By tracking their frequently asked questions, you will be able to understand their wants and needs just a little bit better. W W W . H M I N N O V A N C E . C O M 04 05