2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Call me 9040963354
WhatsApp 9040963354
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. 5 Steps to Boosting Your Talent Brand Through Content 2
introductions
3. 5 Steps to Boosting Your Talent Brand Through Content 3
agenda
1. Welcome and Introductions
2. What is Content Marketing and Why is it important?
3. 5 Steps to Boosting your Talent Brand through Content Marketing
4. Content Case Study: Chani Kohn, Anne Inc.
5. Questions & Discussion
4. Who here is the…
Most Popular Most Endorsed
Earliest Adopter Most Connected
Janice
Tee
Victor
Loo
Kathleen
Teixeira
Sunny
Ramljak
5. 5,000
Estimated number of ad messages
a person living in a city sees today
(according to Yankelovich, market research firm)
7. 29.5
Hours of online video watched
per person per month in Canada
(compared to 20.6 in USA)
* The Canada Digital Future in Focus 2014 report
8. Content is being created, consumed and shared
at a speed and scale never seen before
NewsCred, 2014
9. 5 Steps to Boosting Your Talent Brand Through Content 9
What is Content Marketing?
Content marketing is a marketing technique
that involves creating and sharing valuable and
relevant content in order to drive profitable
customer action
(or in our case, to acquire employees!)
10. 5 Steps to Boosting Your Talent Brand Through Content 10
Refresher: What is Talent Brand?
Talent Brand is the highly social, totally public
version of your employer brand that incorporates
what talent thinks, feels, and shares about your
company as a place to work.
11. GREAT CONTENT
TELLS A STORY...
…a ,
transparent story of
what it’s like to work
at your company.
relevant
12. 5 Steps to Boosting
Your Talent Brand
Through Content
Content Marketing Guide for Talent
Acquisition Professionals
13. 5 Steps to Boosting Your Talent Brand Through Content
13
Step 1: Plan
Step 2: Develop your content
Step 3: Share your content
Step 4: Amplify
Step 5: Measure and adjust
14. 5 Steps to Boosting Your Talent Brand Through Content 14
Step 1: Plan
Define your audience and build a content calendar
5 Steps to Boosting Your Talent Brand Through Content 14
15. 5 Steps to Boosting Your Talent Brand Through Content 15
Start by thinking about “who” you are trying to attract
and engage with your content
16. 5 Steps to Boosting Your Talent Brand Through Content 16
Define your content audience(s)
Persona Professional Personal Behavioral
Professional
Value Prop
Mary Marketer
Title
Seniority
Experience
Skill
Education
Age
Gender
Interests
Lifestyle
What motivates them
How do they make
decisions, spend their
time
Compensation
Work/Life Balance
Internal Mobility
Challenging Work
Sarah Student
Evan Engineer
Characteristics
17. 5 Steps to Boosting Your Talent Brand Through Content 17
Next, you need
to get yourself
organized
18. 5 Steps to Boosting Your Talent Brand Through Content 18
Developing a content plan
Developing an editorial plan is key.
Monday Tuesday Wednesday Thursday Friday
Status
Update
We couldn’t be more
excited to announce
this... (insert APAC
bit.ly)
HOT JOB: Do you
love to be challenged
by your amazing
peers and clients
every day? Look no
further for the perfect
career move!
Developing apps
without being able to
test changes to your
code in real time is
painful. Check out
these tips on how to
alleviate the pain: link
Calling all Stanford
techies…We will be
on your campus next
week -- let’s talk about
summer internships.
Click this CheckIn link
to pre-register.
Friday fun: insert
image of team lunch
OR any catchy image
found online OR
interesting fun fact.
Content
Type
Press release Job post link Blog post Event registration Image
Target
Audience
Marketers UX designers Engineers Students Everybody
Publish
Where
LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook,
Twitter
LinkedIn, Facebook,
Instagram, Pinterest
Content Themes: Thought Leadership Talent Brand Company/product news Event promotion Just for fun
19. 5 Steps to Boosting Your Talent Brand Through Content 19
Step 2: Develop your content
Curating and Creating
5 Steps to Boosting Your Talent Brand Through Content 19
20. 5 Steps to Boosting Your Talent Brand Through Content 20
Curating versus creating contentStart by curating content from other sources –
internal and external
21. 5 Steps to Boosting Your Talent Brand Through Content 21
Where to find great content?
22. 5 Steps to Boosting Your Talent Brand Through Content 22
At some point, it’ll be time for you to
your very own original content
23. 5 Steps to Boosting Your Talent Brand Through Content 23
When creating great content keep these tips in mind
Be conversational
Keep it short
Be visual
Offer snackable tips
Include a call to action
24. 5 Steps to Boosting Your Talent Brand Through Content 24
Images
A picture’s worth a thousand words, so sharing images that capture your company spirit
and values is a great way to showcase your talent brand.
Companies use
colorful images
to increase
engagement
with their
content
Tip: Posts with images generate 98% higher comment rate than posts without.
25. 5 Steps to Boosting Your Talent Brand Through Content 25
Presentations
No design resources, no problem. Presentations are an easy way to showcase
employee testimonials or your company culture.
Achievers’ “Top 10 Reasons to Join Achievers”
deck is a great example of leveraging images
and color to promote culture: they created a
presentation, posted it on SlideShare and then featured
it on their LinkedIn Career Page.
Four Seasons’ deck shows images of
employees in action, a visual of what it’s
like to be in role. Also posted to
SlideShare and featured on the LinkedIn
Career Page.
26. 5 Steps to Boosting Your Talent Brand Through Content 26
Infographics
Showcase interesting data or stats visually through infographics.
Salesforce.com
and AIMIA use
infographics to
promote their
company culture
and products
27. 5 Steps to Boosting Your Talent Brand Through Content 27
Videos
There’s nothing better than video to tell a story about your company and or showcase
“a day in the life” of your employees.
Tip: Links to YouTube videos can play directly in your social media feed and
generate 75% higher share rate.
28. 5 Steps to Boosting Your Talent Brand Through Content 28
Company Blogs
Blogs enable you to go more in depth around topics important to your company
and employees.
29. 5 Steps to Boosting Your Talent Brand Through Content 29
Employee-generated content
There are no more impactful brand ambassadors for your company than your
employees. Encourage them to tell their stories through original content posts.
Tip: Share themes and ideas with your employees, make it a contest and honor
the winners.
30. 5 Steps to Boosting Your Talent Brand Through Content 30
The perfect content mix
Thought leadership/industry news40%
Talent brand25%
Just for fun5%
Company/product news20%
Event promotion10%
31. 5 Steps to Boosting Your Talent Brand Through Content 31
Step 3: Share your content
Where, when and how to publish
5 Steps to Boosting Your Talent Brand Through Content 31
32. 5 Steps to Boosting Your Talent Brand Through Content 32
5 tips for sharing content on social sites
Post at peak activity times
Post frequently
Lead with a catchy first line
Be responsive
Reciprocate
33. 5 Steps to Boosting Your Talent Brand Through Content 33
When, where and how often to post
Platform Peak activity Suggested frequency
7-9am
5-6pm
Start with 2-3 times/week.
Work up to once per day.
6-8am
1-4pm
Start with 2-3 times/week.
Work up to once per day.
1-3pm 2-5 times per day.
Tue and Wed,
24hrs/day
2-3 a month.
34. 5 Steps to Boosting Your Talent Brand Through Content 34
When, where and how often to post
Platform Peak activity Suggested frequency
12-1pm 2 a month or more if you
have the resources.
2-4pm
8pm-1am
A few times a week.
Daytime 2-3 times a week.
9-11am A few times a week to once
a day.
35. 5 Steps to Boosting Your Talent Brand Through Content 35
Step 4: Amplify
How to increase engagement with your content
5 Steps to Boosting Your Talent Brand Through Content 35
36. 5 Steps to Boosting Your Talent Brand Through Content 36
Amplify your message through your employees
37. 5 Steps to Boosting Your Talent Brand Through Content 37
Inform them about your talent branding efforts and how they play a key role in
helping attract great talent.
Ask your employees to share
Ask them to follow your company pages on LinkedIn, Facebook and other social
networks.
Encourage them to like, share and comment on the content you post. Send them
pre-scripted status updates so it’s easy for them to share.
Promote any relevant content they are already creating themselves.
Identify brand champions – recognize that not everyone will be as enthusiastic
as you.
Get leadership buy-in and get executives to promote your content. Make sure
they lead by example.
38. 5 Steps to Boosting Your Talent Brand Through Content 38
300M+
(+2 every sec)
SPONSORED
UPDATES REACH
THE ENTIRE
LINKEDIN NETWORK
COMPANY UPDATES
ONLY REACH YOUR
POOL OF FOLLOWERS
Sponsor your best content to extend reach
39. 5 Steps to Boosting Your Talent Brand Through Content 39
Intel appeals to Android developers on LinkedIn
40. 5 Steps to Boosting Your Talent Brand Through Content 40
Step 5: Measure and adjust
How to know if your content marketing is working
5 Steps to Boosting Your Talent Brand Through Content 40
41. 5 Steps to Boosting Your Talent Brand Through Content 41
Key Metrics
Impressions: number of times this update
was seen
Clicks: number of times a member clicked
on the update
Interactions: of likes, shares or comments
received on this update
Engagement: interactions divided by
impressions
To Know: Average online engagement is between 0.3% - 0.8%.
How to know if your content is working
42. 5 Steps to Boosting Your Talent Brand Through Content 42
Experiment & Get Creative
156%
CTR
lift
43. 5 Steps to Boosting Your Talent Brand Through Content 43
Experiment & Get Creative
Test call to actions: Always have a clear call to
action
Test thumbnail images: Choose compelling,
attention grabbing images (colorful, includes
recognizable leaders)
Test your tone: Tap into an emotion, use humor.
What resonates with your audience?
44. 5 Steps to Boosting Your Talent Brand Through Content 44
In Conclusion
Embrace Content Marketing
as a strategic way to attract talent
It’s an ongoing process –
try, learn, iterate, optimize
Be creative, authentic and have fun!
46. 5 Steps to Boosting Your Talent Brand Through Content 46
What have you learned?
What take-aways do you have?
What will you do differently today?
5 Steps to Boosting Your Talent Brand Through Content 46
Earliest Adopter (Janice Tee, D+H Limited)– The first person to sign up and create a profile on LinkedIn
Most Connected (Victor Loo, Bell) – The person with the most 1st degree connections
Most Popular (Kathleen Teizeira, Indigo) – The person whose profile was viewed the most in the past 30 days
Most Endorsed (Sunny Ramljak, IBI Group)– The person with the most total endorsements
1. Our behavior has changed. We’re more selective about what we pay attention to. Because of all the noise, only the most relevant, valuable and engaging messaging cuts through.
2. Our target audiences are reachable via platforms where content is consumed (everyone is!)
3. Marketers have been leveraging content to drive profitable customer action, why has is it taken so long for these practices to be embraced for talent acquisition?
shouldn’t be glossy, overly produced
Needs to be natural, authentic, subtle, informative, about educating not selling
Before you start sharing lots of great, compelling content, it’s important to think about exactly “who” you are trying to attract and/or engage with your content. Afterall, the kind of content of interest to someone in engineering is quite different from someone in sales or marketing –or finance for that matter.
Understanding who your content is for and what they most care about will help you focus your content program for maximum impact. Define candidate profiles.
Define the ‘drivers’ for taking/ leaving a company.
Turn them into ‘real’ people and connected them with names/ faces.
Build messaging to target these different candidate segments. (Technical/ Sales/ Product/ Marketing/ Operations)
Later you will define the best communication outlets and build content for them.
Next you need to get yourself organized, but not to worry, I’ll tell you how
Setting up profiles on social media sites isn’t the branding. The branding comes with a purposeful plan to engage your target audiences every day. Work on content often!
learn and develop daily on what content is relevant for your audiences.
Don’t make it harder than it needs to be. Re-use content with mild tweaks.
Simple quotes from key leaders.
Google Alerts with company name.
Fun company facts
Use images, when possible!
The quickest and easiest way to get started with content marketing is to curate content from other sources. Think about content curation much like the curator of a museum. As the curator of content for your company, instead of choosing what goes on the walls, you’re choosing what gets posted on social sites like LinkedIn, others, that you believe will be of interest to the audiences you most want to engage.
Your marketing, communications and product teams are a great place to start. Also company blogs. Do your company have an engineering blog? That’s another great source for technically oriented content.
Content curation enables you to get started faster and leverage work others in your organization are already doing. No need to completely recreate the wheel.
Creating your own content gives you complete control, but is typically more of a “phase 2” with most of the clients we work with. Primarily because most of the TA teams we work with simply aren’t staffed with the people or with the skillsets to be able to create their own original content.
The good news there is that we’ll give you some suggestions today that anybody can do, using very simple tools like PPT.
It’s critical to consider the appropriate mix of content.
Based on an audit of what the most successful talent acquisition content teams are doing, we suggest :
Now that you have invested the time in creating a thoughtful content strategy and you have great content to share, it is equally important that you think critically about the right places to share your content. All that work will be for nothing if you don’t get your message in front of the right audience at the right time. If you can gain viral momentum, even better!
A few tips to consider when sharing content, we’ve already discussed the first one to post at peak activity times and a bit on frequency. Again, taking bandwidth into account it is best to post at least once per month but best in class organizations are posting 3-5 times a week. Posting something once a week is better than not posting at all so even if you have to get scrappy and pull in a “hot job” because you didn’t have time to curate any content, that’s ok! Just do it!
When you share your update you want to think about the type of introduction you would like to use. Short and catchy is best. Asking a question encourages comments (which increases the organic growth of your update) and when feeling uninspired, take an interesting quote from the article you are sharing to peak interest.
It is important to be “social” on social media so when you see that people are commenting on your post, especially if you’ve asked them to, reply! It makes your organization more personal and you will earn trust. Even if the comments are negative, acknowledge them and move on.
Finally, it is important to
Not all social platforms serve the same purpose. Thinking back to your personas – where are the people you are looking to attract going to be spending their time? When are the platforms you use most heavily trafficked? What about posting on the weekend?
On LinkedIn, we know that people tend to visit our site during their commute times or first thing in the morning. However, on Facebook, we often need a quick break from work so we login during the afternoon slump – makes sense right?
A theme you’ve heard already and a key takeaway from this conversation is this: play around with the timing of your posts and pay attention to the engagement. Is it higher in the morning? Then keep posting in the morning. I actually tested this myself with a piece of content recently and posted something around 10pm. It was the least engaged posting I’ve ever had on LinkedIn. Now, that’s just my personal updates but I would say it’s not going to be much different for an organization.
Now, just because we feature all of these platforms in the playbook doesn’t mean you have to post to all of them. You already know to take the persona into account but I would also encourage you think about your own bandwidth. It’s worse to start posting to a platform only to realize a few months later you hadn’t posted again than to not begin posting there in the first place. You can start small – possibly look at where you have the greatest following and start there.
When you post content, typically only your followers see it. If you want to amplify your message
to a wider audience, you can sponsor content. Here is how Intel approached the challenge of
reaching a wider audience on LinkedIn.
I cannot stress enough how important it is to watch your content closely and make sure your strategy is working. The great thing about content marketing is it is quick to readjust and doesn’t need
Consider your audience and have a plan. Think about what your audience will care about the most and create a content
calendar to stay organized.
It’s ok to start small. Even a post a week is better than nothing.
Have fun. Content marketing is all about experimenting. Show your company’s personality. Try something different. Photos and
videos are always a great place to start.
Remember you don’t have to do it alone. Your employees are a wonderful source of content and can also be a
tremendous asset for