The Social Sales Link team shares five easy-to-follow steps on how to become a micro-influencer on LinkedIn so you can start attracting an audience of prospects with whom you can start sales conversations with. Let our resident hosts Brynne Tillman and Bob Woods guide you through the journey until you are able to reach the ultimate goal of a micro-influencer, which is to influence your identified group of people.

1. 5
5Steps to
Become a
Micro-
Influencer on
LinkedIn

2. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
In the realm of social media
influencers, the goal on LinkedIn differs
for salespeople. Your aim should be to
become a micro-influencer, attracting a
precise audience – your prospects.
This eBook unveils "5 Steps to
Become a Micro-Influencer on
LinkedIn," helping you start more
sales conversations with your
ideal clients.

3. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Some pre-works:
Create a list
of your ideal
clients
Listen to
what your
ideal clients
care about
1
1
2
2

4. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
5
5Steps to Become a
Micro-Influencer
on LinkedIn

5. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
1
1
Optimize your
LinkedIn Profile to be
Value-Centric
Transform it from a
resume to a resource

6. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
2
2
Curate and Create Content
for Your Audience
Not just any content but
content that teaches them
something new

7. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
3
3
Help People Discover
Your Content
This can be achieved by
engaging with others' content
and sending your own directly
to inboxes without spamming.

8. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Step
4
4
Leverage Macro
Influencers In Your
Industry
Engage with your ideal clients
in the comment section of
influencers they follow.
Pro Tip:
Engage your ideal clients by
discussing macro influencers' content
topics in your own posts.

9. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
One important metric is
measuring content value
through sales
conversations started
Step
5
5
Set Metrics That Matter

10. bob.woods@socialsaleslink.com
/brynnetillman
brynne.tillman@socialsaleslink.com
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Brynne Tillman
Bob Woods