Jessica Mitchell is refining her idea of creating imagery that challenges conventional perceptions of beauty. She plans to focus on highlighting the invisible beauty found in microscopic and natural forms. Her goal is to provoke thought and heighten senses by using unconventional close-up images and unexpected juxtapositions to trigger senses in different ways. She will incorporate food, natural elements, color, texture, light, and psychology into fashion and beauty editorials and films to create sensory imagery that stimulates speculation.

1. Refining the Idea
Jessica Mitchell

2. Mind Map – How am I changing my idea?
• Raw Beauty – create imagery based on pure/forms.
• Look into the true definition of beauty and what makes something
‘beautiful’.
• Is beauty just a perception?
• Creating sensory imagery based on invisible and microscopic beauty that
heightens the senses triggered when we see something aesthetically
pleasing.
• Challenge perceptions of beauty.
• Focus on creating though provoking and imagery with shock factor.

3. Perception VS. Reality
How are our senses triggered in different ways?
Close Up- Inside of a Banana How we normally see a banana
Cave
Gold Fantasy
Wealth
Money
Honey
Beehive
Waterfall Chamber
Royal Food
Boring
Yellow
Fruit Healthy
Filling
Potassium
Energy

4. Mood Board

5. How are these developed ideas going to incorporate
fashion and beauty industry?
• Use unconventional ‘make up’ products – i.e. incorporate
food, natural elements.
• Take colour, texture, patterns and light into account when
creating a final outcome.
• Use psychological theories to link to elements of the final
outcome to aid in creating sensory imagery.
• Create short films/editorials that create speculation and
heighten senses.