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Steven geffen what is roi and why roi is important
1. W H A T I S R O I A N D
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2. Return on investment, better known as ROI, is a key performance
indicator (KPI) that’s often used by businesses to determine
profitability of an expenditure.
The return on investment formula is:
ROI = (Net Profit / Cost of Investment) x 100
STEVEN GEFFEN
3. You will always require an ROI when you are investing in
something. In fact it is through a good ROI that people claim they
have been successful. ROI stands for Return On Investment. This is
very important when you are making an investment whether it is
in terms of training, capital or equipment.
STEVEN GEFFEN
4. This allows you to determine whether your advertising or marketing
campaigns are booming. The whole idea behind this is to get a
higher return than what you have invested. The main thing why an
ROI is very important is that it is versatile and is a simple measure
which anyone can use. The truth is that if a person does not employ
an ROI tracking system chances are that they might not get the
profit as was expected.
STEVEN GEFFEN
5. STEVEN GEFFEN
The online marketing is an ever growing industry. Many advertisers are
using search engines to promote their businesses. Tracking the ROI of
an advertising campaign is a wise idea that you should follow. This will
help you to identify which campaign has been successful and which
ones have not. You can then cease the ones which are performing
poorly. When you analyse frequently it will help you to find weak
points in the advertising campaign and the websites. ROI tracking will
help you to evaluate site visitors so that you can convert the mere visits
and hits into Conversion optimization
6. STEVEN GEFFEN
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