Does your organization actively avoid taking risks? If so, you may already be falling behind competitors & losing touch with your customers & your markets. Keeping up in today’s markets requires ongoing innovation, which involves a certain amount of risk. In today’s hyper-paced markets, one new product mistake or market miscalculation can put a company so far behind that it never catches up or put it out of business altogether. As a result, many companies play not to lose rather than playing to win. And many organizations have cultures that don’t support risk-taking. Management decisions & ways of working focus on maintaining the status quo over exploring new possibilities. Rather than avoiding risk, companies can learn how to manage & mitigate it by following 5 basic rules: Rule #1: Accept the need to take risks. Start by understanding that what made your organizational successful in the past will not necessarily do so in the future. In fact, if you do business in markets & industries that move very quickly, you can count on it. The faster your industry moves, the more risk you may need to take. Rule #2: Compare the risk versus the expected return on investment. Unless it’s a matter of survival, don’t bet the farm on one new product or initiative. It’s ok to take a chance on a long shot every once in a while. But overall you’re better off taking measured risks where the potential upside far outweighs the damage to the company should the initiative fail. Pause long enough to truly calculate risk & plan minimizing or mitigating strategies for it. Rule #3: Make decisions based on data, not thought bubbles. Many innovation efforts fail simply because management doesn’t take the time to gather enough data. Instead, they forge ahead based on what they think they know about the market & customer needs, and then wonder why it goes over like a lead balloon. Never take a risk that’s not supported by data. And make sure you collect both confirming & disconfirming data so you don’t just seek the data that proves your idea right and miss all the other data that is out there. Rule #4: Do a reality check. Do you have the people, skills & organizational systems & processes in place to make the initiative a success? If not, can they be brought into the organization without draining resources away from other critical areas? If the answer to both of these questions is no, move on to a more feasible project or reallocate resources. Rule #5: Always have a plan B. Before taking any risk, pretend that it has already failed, & brainstorm the reasons why. Then create a plan B & C, & D should any of those reasons come to pass. No matter how well planned, it’s the rare business initiative that unfolds exactly as expected. When you think about potential hurdles ahead of time, you prepare yourself & your team to deal with them effectively as they arise. Higher levels of risk is just one of the many things leaders have to addr