5 Reasons To Invest In Content Marketing For Your Startup
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I’m sure many of you have heard the buzz about Content Marketing and have read about success stories from more established startups such as Buffer, Hubspot, Kissmetrics and Moz who are all directing very effective campaigns. Here are 5 reasons your startup should use it too!
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5 Reasons To Invest In Content Marketing For Your Startup
- 1. 5 REASONS YOUR STARTUP SHOULD USE CONTENT MARKETING
- 2. MOST STARTUPS DON’T HAVE MUCH To Splash
- 3. SO HOW DO YOU MARKET YOUR Product? SOCIAL MEDIA SEO SEM ADS
- 4. I’M SURE YOU HAVE HEARD OF Content Marketing But what the hell is it?
- 5. “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target” CMI
- 7. Recent research From the CMI in the US shows that 9 out of 10 B2B companies incorporate content marketing as part of their strategy
- 8. SO HERE ARE 5 REASONS YOUR BUSINESS SHOULD USE IT TOO
- 9. 1
- 11. THROUGH QUALITY CONTENT, STARTUPS CAN SHOWCASE Expertise & Skills
- 12. Building… CONFIDENCE AND TRUST IN POTENTIAL CLIENTS
- 13. 2
- 15. MORE ENGAGING & RELEVANT CONTENT = >>
- 16. & MORE
- 17. 3
- 19. TONS OF THIS
- 20. Kapost & Eloquea found that… CPL’s FOR CONTENT MARKETING DROP BY 80% AFTER THE FIRST 5 MONTHS
- 21. “ INBOUND MARKETING (OF WHICH CONTENT MARKETING IS A PART) IS 60% LESS EXPENSIVE THAN PAID CAMPAIGNS FOR LEAD GENERATION
- 22. 4
- 23. SEO
- 25. SEARCH ENGINES ORIGINAL QUALITY CONTENT LINKED TO OTHER WEBSITES AND SHARED VIA SOCIAL MEDIA
- 26. 5
- 28. CONTENT MAKTETING GIVES YOU A CHANNEL TO STAY CONNECTED WITH YOUR CUSTOMERS, STAFF AND PARTNERS
- 29. READ THE FULL ARTICLE ON BARCINNO
- 30. THANKS TO… 1 Jon S – NS Newsflash (Flickr) 2 Stepan Radibog – Neonihil (Flickr) 3 Melanie Davies – Burwash Caligraphger (Flickr) 4 Contrast.ie/blog & The Noun Project And to Illiya Vjestica for style inspiration