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5 REASONS

YOUR STARTUP SHOULD USE
CONTENT MARKETING
	
  
MOST STARTUPS
DON’T HAVE MUCH

To Splash
SO HOW DO YOU
MARKET YOUR
Product?
	
  

SOCIAL
MEDIA

SEO
SEM

ADS
I’M SURE YOU
HAVE HEARD OF
Content Marketing

But what the hell is it?
“Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a clearly
defined and understood target” CMI
	
  
	
  
THESE CATS
DO CONTENT
MARKETING
REALLY WELL
	
  
	
  
Recent research From the CMI in the US shows that
9 out of 10 B2B companies incorporate content
marketing as part of their strategy
SO HERE ARE 5
REASONS YOUR
BUSINESS SHOULD USE
IT TOO
1
CREDIBILITY &
EXPERTISE
THROUGH QUALITY
CONTENT, STARTUPS
CAN SHOWCASE

Expertise &
Skills
Building…
CONFIDENCE AND
TRUST IN POTENTIAL
CLIENTS	
  
2
BRAND
AWARENESS &
VISIBILITY
MORE ENGAGING &
RELEVANT CONTENT

=

>>
&
MORE
3
IT’S CHEAPER!
So you’ll
save…..
TONS OF THIS
Kapost & Eloquea found that…
CPL’s FOR CONTENT
MARKETING DROP BY 80%
AFTER THE FIRST 5 MONTHS
 

“

INBOUND MARKETING
(OF WHICH CONTENT
MARKETING IS A PART) IS
60% LESS EXPENSIVE
THAN PAID CAMPAIGNS
FOR LEAD GENERATION
4
SEO
GOOD CONTENT
MARKETING
Improves SEO!
SEARCH ENGINES
ORIGINAL
QUALITY CONTENT LINKED TO OTHER
WEBSITES AND SHARED VIA SOCIAL
MEDIA
5
BUILDING
RELATIONSHIPS

& CUSTOMER RETENTION
CONTENT
MAKTETING
GIVES YOU A CHANNEL TO STAY
CONNECTED WITH YOUR
CUSTOMERS, STAFF AND
PARTNERS
READ THE FULL
ARTICLE ON

BARCINNO	
  
THANKS TO…
1

Jon S – NS Newsflash (Flickr)
	
  

2

Stepan Radibog – Neonihil (Flickr)
	
  

3

Melanie Davies – Burwash Caligraphger (Flickr)
	
  

4

Contrast.ie/blog & The Noun Project
	
  

And to Illiya Vjestica for style inspiration

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