4. LOGOS WITH BALANCE
• Does not fully
represent
balance
• The J is not
equal with the
M.
• The J is
slightly taller
than the M,
making them
unbalanced.
5. LOGOS WITH BALANCE
Is not a famous
logo, but
represents balance
All sides are
symmetrical
Appear to be equal
6. LOGOS WITH BALANCE
The logo for NBC
All sides are equal
Is symmetrical
7. LOGOS WITH BALANCE
McDonalds Logo
Appears to be equal
The letter “M” is
already symmetrical
8. RHYTHM
creates a sense of movement,
pattern, and texture
defined by the feeling it
provides when looking at it.
Repetition or alternation
13. LOGOS WITH RHYTHM
-Internet Explorer
The line appears to be
moving around the e
14. PROPORTION
The relationship
between two elements
or between parts of an
object.
Compares the
dimension or distribution
of objects
Objects with different
proportion also have a
different symmetry or
16. DOMINANCE
Emphasizes a design to varying
degrees.
It relates to the weight of the
object in a composition
establishes perspective
leads the eye to the main part of
the design.
19. UNITY
Describes the relationship between both
the individual part and the whole part of a
composition
Gives the composition a sense of
wholeness, or breaks it apart to give it a
sense of variety