PRINCIPLES OF DESIGN
Balance is a key component in
most logo designs. It is an
equilibrium that results from
looking at images and judging
them...
The Chanel logo demonstrates
balance because its
symmetrical both vertically and
horizontally. This makes the
logo “feel” ...
The Harley Davidson logo shows symmetrical balance because the outline of
the whole logo is symmetrical over a vertical ax...
This logo logo shows symmetrical
balance because it is symmetrical
over a vertical axis. It is also square
and even and th...
This logo shows symmetrical
balance because it is symmetrical
over a vertical axis. The colors also
match each other nicel...
Rhythm creates a sense
of movement as well as
patterns through the
repetition of certain
elements.

RHYTHM
This logo shows progressive rhythm
as well as regular rhythm.
Progressive rhythm is shown in the
progression of the guitar...
The Portland Trail Blazers logo
shows regular rhythm because the
lines are evenly spaced around each
other.

RHYTHM
This logo shows flowing rhythm as
well as regular rhythm. The lines
above cisco are evenly spaced and
show regular rhythm ...
This logo shows regular rhythm
because the slanted lines in A and M
match up and are evenly spaced
apart.

RHYTHM
Proportion is the relationship in scale between two or
more objects in a design. It can create a sense of
depth as well as...
This Logo shows proportion
because of the increasing sizes
of lines above the adidas name.

PROPORTION
The thunderbird logo
shows proprotional
contrast because the
letter is much smaller than
the bird which puts more
interest...
The green mountains (triangles)
are different sizes to give the
illusion of depth, a great use of
proportion.

PROPORTION
This logo shows proportion through the A being
much larger than and surrounding the M. This
shows the importance of the A ...
Unity is the interaction between
parts of an image and how they
interact as a whole. There are
different factors of unity ...
The Unilever shows Unity
because although it is a bunch of
different objects put together, it
looks like a U.

UNITY
The WWF logo shows unity
because although it has a few
spots missing on the panda and is
not one whole shape, it still loo...
Hemisphere manages to show
unity by creating the image of the
top half of a sphere through many
different unconnected circ...
This logo shows unity because
although there are gaps in the tops of
both the M and the A, they both like
like an A and an...
Dominance is what determines
where the eyes land first based
on visual weight were certain
aspects of a design are dominan...
The pepsi and the circle it is in is
proportionally much larger than
the background which shows
dominance. This is what dr...
The fox in the firefox logo is in the
foreground and is very big. The
blue earth is in the background
and takes up much le...
The Pawn collection logo has one
pawn in front of the rest which
shows dominance. This brings
the eyes to the front and ma...
This logo shows dominance because
the A is much bigger than the M
showing more importance while also
creating contrast and...
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Logodesign1

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There are many principles by which you can design well. But In this slide we present the the most important principles through a graphic design object can be developed. To find out more about such elements please visit http://www.craftive.com/logo-design/custom-logos.asp

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Logodesign1

  1. 1. PRINCIPLES OF DESIGN
  2. 2. Balance is a key component in most logo designs. It is an equilibrium that results from looking at images and judging them against our ideas of physical structure. BALANCE
  3. 3. The Chanel logo demonstrates balance because its symmetrical both vertically and horizontally. This makes the logo “feel” very even and weighted correctly. BALANCE
  4. 4. The Harley Davidson logo shows symmetrical balance because the outline of the whole logo is symmetrical over a vertical axis. The sizing of the letters is also symmetrical. BALANCE
  5. 5. This logo logo shows symmetrical balance because it is symmetrical over a vertical axis. It is also square and even and the lettering is evenly spaced. BALANCE
  6. 6. This logo shows symmetrical balance because it is symmetrical over a vertical axis. The colors also match each other nicely and the shape of the letters look similar. BALANCE
  7. 7. Rhythm creates a sense of movement as well as patterns through the repetition of certain elements. RHYTHM
  8. 8. This logo shows progressive rhythm as well as regular rhythm. Progressive rhythm is shown in the progression of the guitars and regular rhythm is shown in the spacing between the guitar strings. RHYTHM
  9. 9. The Portland Trail Blazers logo shows regular rhythm because the lines are evenly spaced around each other. RHYTHM
  10. 10. This logo shows flowing rhythm as well as regular rhythm. The lines above cisco are evenly spaced and show regular rhythm as well as flowing rhythm because they change in size. RHYTHM
  11. 11. This logo shows regular rhythm because the slanted lines in A and M match up and are evenly spaced apart. RHYTHM
  12. 12. Proportion is the relationship in scale between two or more objects in a design. It can create a sense of depth as well as dominance. PROPORTION
  13. 13. This Logo shows proportion because of the increasing sizes of lines above the adidas name. PROPORTION
  14. 14. The thunderbird logo shows proprotional contrast because the letter is much smaller than the bird which puts more interest and importance on the bird than the letter. PROPORTION
  15. 15. The green mountains (triangles) are different sizes to give the illusion of depth, a great use of proportion. PROPORTION
  16. 16. This logo shows proportion through the A being much larger than and surrounding the M. This shows the importance of the A over the M. PROPORTION
  17. 17. Unity is the interaction between parts of an image and how they interact as a whole. There are different factors of unity such as continuance, closure, similarity, pr oximity, and alignment. UNITY
  18. 18. The Unilever shows Unity because although it is a bunch of different objects put together, it looks like a U. UNITY
  19. 19. The WWF logo shows unity because although it has a few spots missing on the panda and is not one whole shape, it still looks like a panda and your brain connects what's missing. UNITY
  20. 20. Hemisphere manages to show unity by creating the image of the top half of a sphere through many different unconnected circles. UNITY
  21. 21. This logo shows unity because although there are gaps in the tops of both the M and the A, they both like like an A and an M. UNITY
  22. 22. Dominance is what determines where the eyes land first based on visual weight were certain aspects of a design are dominant over others. DOMINANCE
  23. 23. The pepsi and the circle it is in is proportionally much larger than the background which shows dominance. This is what draws your eyes to the pepsi name first before the rest of the logo. DOMINANCE
  24. 24. The fox in the firefox logo is in the foreground and is very big. The blue earth is in the background and takes up much less space which draws your eyes to the fox, showing dominance over the blue earth. DOMINANCE
  25. 25. The Pawn collection logo has one pawn in front of the rest which shows dominance. This brings the eyes to the front and makes the logo much more interesting. DOMINANCE
  26. 26. This logo shows dominance because the A is much bigger than the M showing more importance while also creating contrast and bringing attention to the M. DOMINANCE

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