When you are redesigning your website, it becomes imperative to check how your existing site is performing so that you have something to benchmark results against.

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5 Optimization Steps During Website Redesigning
The services of a proficient SEO company in India is usually sought for during two
occasions – one, when you are planning to develop a website and two, when you want to
redesign your website. While, the first is inevitable; the second usually happens due to a
contingency, faulty initial planning or turnaround of events. Regardless of the reasons, SEO
services constitute a significant element to the success of any online entity.
Redesigning a website helps a business derive a variety of benefits that include
1. A more modern and contemporary look
2. Increased trust in the brand
3. Developing and evolutionary requirements of the business and its audience
4. Bigger and better conversion rates
5. More efficient visitor and customer engagement
6. More steadfast SEO strategy and resultant effective navigability.

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Here are some easy but efficient steps followed by every professional SEO company in India
to make your website obtain the advantages of redesigning.
1. Reassess keywords and their rankings
When you are redesigning your website, it becomes imperative to check how your existing
site is performing so that you have something to benchmark results against. Firstly, identify
all existing keywords that are working for you. Google Analytics, Google Webmaster and
SEMRush are some of the tools that can help you in this endeavor. After identifying these
keywords, check for their rankings.

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2. Identify vital Landing Pages
This is the second important task handled by SEO services. Identify those landing pages that
work brilliantly for you. Google Analytics is a great tool to identify those landing pages that
bring the most traffic. When you identify those pages that are most viewed and the ones that
have great rankings, half your job is done.

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3. Site structure
Once you have the rankings data in place, you can identify the changes that can be made to
your site structure. Check for internal links, page levels and anchors to enhance the SEO
value of your best landing pages.

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4. Anchor links
Backlinks are the most important element of every optimization strategy. Every SEO
company in India must first determine the links that connect to your website and the pages
to which these links are directed towards. Work on the site structure so as to ensure you do
not create any changes with the important links. Facilitate changes to links very
meticulously so that you do not bring down the existing traffic and instead look at elevating
it.

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5. Redesign gradually
Website redesigning is not a one-step process. When the task is fragmented, effecting
changes become easier. Change sections gradually and do them especially during slow
seasons so that even a not-so positive change can be quickly altered without causing any
impact. Redesigning is also unpredictable and hence any experienced SEO services firm
should make changes one step at a time so that corrective actions do not cause losses.
But more importantly, complete every task by carefully evaluating performance and results.
Redesigning involves money and hence a full-proof strategy is necessary to make dramatic
turnarounds for the online business.