A paradigm shift in advertising effectiveness measurementMichael Wolfe
This report shows a new way to measure advertising copy or creative. In contrast to current regimes which have changed little over the past 50 years and have not adapted to a market with more ads and channels, the ABX system here described is both faster, less costly, provides wider coverage of channels and has been validated vis a vis brand sales performance.
What Can Big Grocery Learn from Farmers' Markets Using Social Data?Networked Insights
Networked Insights analyzed one million social conversations to understand the consumer appeal of farmers' markets and provide recommendations for traditional grocery stores striving to compete.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
A paradigm shift in advertising effectiveness measurementMichael Wolfe
This report shows a new way to measure advertising copy or creative. In contrast to current regimes which have changed little over the past 50 years and have not adapted to a market with more ads and channels, the ABX system here described is both faster, less costly, provides wider coverage of channels and has been validated vis a vis brand sales performance.
What Can Big Grocery Learn from Farmers' Markets Using Social Data?Networked Insights
Networked Insights analyzed one million social conversations to understand the consumer appeal of farmers' markets and provide recommendations for traditional grocery stores striving to compete.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
Within this presentation you will see not only how Networked Insights uses the consumer’s affinity graph to identify influencers, but examples of how Networked Insights' clients have used that data to activate with content marketing, PR, external relations, and in-store sales strategies.
Key Takeaways:
· Acknowledging the various methodologies behind identifying “influencers” and their challenges
· Discussing the values that are core to what is considered an influencer
· The 4 considerations crucial to building a sequenced influencer model for clients
· Dissecting the complex anatomy of a Twitter influencer, and why you need more data than just Klout scores
Making marketing decisions at the speed of your consumerNetworked Insights
Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
Learn how this new form of “marketing intelligence” can dramatically reduce wasted spending and contribute even more effectively to earnings per share.
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Stage-Gate success: How the social web drives product developmentNetworked Insights
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Is search always the right solution? There are many things you can do with a hammer, but it’s not so great if you need to turn a screw.
Text Classification is an alternative to search that may be more appropriate for social media data analysis. Text classification is the task of assigning predefined categories to free-text documents. It can provide conceptual views of document collections and has important applications in the real world. Using text classification as the foundation for analysis – i.e., teaching a machine to categorize posts the way humans do – can dramatically improve your ability to gather the right data and, ultimately, increase the chances that you’ll uncover what you need to know.
1) Corporate Social Network Analytics
NOTE: both internal and external social networks (assuming there is an internal network - an example could be SharePoint)
(per week, per month, per quarter, per year)
- Total # of Posts
- Sentiment of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Top contributors (leader board)
2) Profile of someone on the leader board
(per week, per month, per quarter, per year)
- Total # of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Dollar amount of his connections (I have the algorithm for this)
The Season 4 premiere of True Blood in June was the hit that series producers had hoped for, matching the show’s highest ratings ever. Such strong numbers for the season opener of the HBO series weren’t a surprise though to anyone tracking the social media conversation leading up to, during and right after the episode. Fang fans flocked to blogs, Twitter, Facebook, HBO.com and other sites to profess their love for the show, speculate where Sookie and Eric’s relationship is heading, and revisit key events in past episodes. Networked Insights’ Social Intelligence Report: True Blood describes our analysis of the social conversation surrounding the hit season-opening episode “She’s Not There.”
Social media optimizes your ad dollars!
When networks publish upfronts in the spring, advertisers are waiting with baited breathe to see gross rating points, target rating points, total households of the most popular programs. But that's the problem, isn't it? They're all looking at the same information and vying for the same advertising action. Want to get the jump on your competitors when the new line-ups are aired this fall?
7 Ways to Inform your Media Planning using Social DataNetworked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
In this webinar you will learn:
* Value gained exploiting shows undervalued by Nielsen.
* Hyper-segmentation approaches that go beyond "Adults 18 to 49."
* How social can point the way to premium audiences at non-premium prices.
* How to coordinate paid, earned, and owned assets to generate a "social lift" and make your spend go farther.
How to Infuse Your Media Planning with Social Data - by Forrester & Networked...Networked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
The Super Bowl might be the world’s greatest match of football titans with one of the world’s largest audiences, topping out at around 111 million tuning in for the game. But only slightly half of the audience is there to watch the actual football game according to a new report from Lightspeed Research
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Within this presentation you will see not only how Networked Insights uses the consumer’s affinity graph to identify influencers, but examples of how Networked Insights' clients have used that data to activate with content marketing, PR, external relations, and in-store sales strategies.
Key Takeaways:
· Acknowledging the various methodologies behind identifying “influencers” and their challenges
· Discussing the values that are core to what is considered an influencer
· The 4 considerations crucial to building a sequenced influencer model for clients
· Dissecting the complex anatomy of a Twitter influencer, and why you need more data than just Klout scores
Making marketing decisions at the speed of your consumerNetworked Insights
Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
Learn how this new form of “marketing intelligence” can dramatically reduce wasted spending and contribute even more effectively to earnings per share.
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Stage-Gate success: How the social web drives product developmentNetworked Insights
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.
For most people, Black Friday kicks off the holiday shopping season. It’s a time of year to relish terrific savings and wonderful retail experiences. Others find all the activity too frenzied to participate, saving their dollars and time for Cyber Monday. No matter where you stand on the spectrum of holiday consumerism, it’s undeniably the most important time of year for most brands and retailers.
Download the 2011 Retail Brands Report and see how consumers speak about the five largest retail brands in social media and discover how and why brands relate to their customers. Networked Insights’s analysts examined real-time consumer data to reveal trending topics and brand conversations, as well as insights on consumer behavior/preference, all segmented by five different consumer types.
Is search always the right solution? There are many things you can do with a hammer, but it’s not so great if you need to turn a screw.
Text Classification is an alternative to search that may be more appropriate for social media data analysis. Text classification is the task of assigning predefined categories to free-text documents. It can provide conceptual views of document collections and has important applications in the real world. Using text classification as the foundation for analysis – i.e., teaching a machine to categorize posts the way humans do – can dramatically improve your ability to gather the right data and, ultimately, increase the chances that you’ll uncover what you need to know.
1) Corporate Social Network Analytics
NOTE: both internal and external social networks (assuming there is an internal network - an example could be SharePoint)
(per week, per month, per quarter, per year)
- Total # of Posts
- Sentiment of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Top contributors (leader board)
2) Profile of someone on the leader board
(per week, per month, per quarter, per year)
- Total # of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Dollar amount of his connections (I have the algorithm for this)
The Season 4 premiere of True Blood in June was the hit that series producers had hoped for, matching the show’s highest ratings ever. Such strong numbers for the season opener of the HBO series weren’t a surprise though to anyone tracking the social media conversation leading up to, during and right after the episode. Fang fans flocked to blogs, Twitter, Facebook, HBO.com and other sites to profess their love for the show, speculate where Sookie and Eric’s relationship is heading, and revisit key events in past episodes. Networked Insights’ Social Intelligence Report: True Blood describes our analysis of the social conversation surrounding the hit season-opening episode “She’s Not There.”
Social media optimizes your ad dollars!
When networks publish upfronts in the spring, advertisers are waiting with baited breathe to see gross rating points, target rating points, total households of the most popular programs. But that's the problem, isn't it? They're all looking at the same information and vying for the same advertising action. Want to get the jump on your competitors when the new line-ups are aired this fall?
7 Ways to Inform your Media Planning using Social DataNetworked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
In this webinar you will learn:
* Value gained exploiting shows undervalued by Nielsen.
* Hyper-segmentation approaches that go beyond "Adults 18 to 49."
* How social can point the way to premium audiences at non-premium prices.
* How to coordinate paid, earned, and owned assets to generate a "social lift" and make your spend go farther.
How to Infuse Your Media Planning with Social Data - by Forrester & Networked...Networked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
The Super Bowl might be the world’s greatest match of football titans with one of the world’s largest audiences, topping out at around 111 million tuning in for the game. But only slightly half of the audience is there to watch the actual football game according to a new report from Lightspeed Research
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.