The document discusses how websites fail if they are not properly promoted. It notes that a well-designed website is ready for promotion but does not come with an automatic audience. Websites need traffic brought to them through various promotion methods. The document also emphasizes that completing a website is just the beginning and that ongoing relationship building with customers is important for business success.

1. quot;If it doesn’t sell, it isn’t creative.quot;
David Oglivy
Why websites fail Part 5
Promote, to profit.
Websites don't come with traffic at the door. A well designed website is ready for
promotion. It works in all browsers and on all platforms. It looks good no matter
what monitor size the visitor has. It works on a Mac and it works on a PC. It works in
IE and it works in Opera or Firefox. It is coded and ready for the search engine ‘bots’.
It has a mailing list database ready to accommodate the people who will join your list
or otherwise get into your conversion plan, but it doesn't come with a line up of
people ready to buy. This seems to be shocking to many website owners. They seem
to think that if they have a nice website, the money will start rolling in. Not so. Good
design means it works for everyone and is ready for you to work it. Bad design
means it doesn't work for everyone and won't work even if you do.
Build a relationship
When it’s done, it’s most certainly not, it is just the beginning. Many companies see
the completion of their website as the re‐launch of their business. With the current
economic climate more and more companies are turning to the web for answers. It
offers a cheap, and incredibly effective way of promoting their business.
Furthermore, changes that need to be made can be made within seconds at little or
no cost. Imagine the cost of changing an advert for your business in the national
press, it doesn’t bear thinking about. Make sure that your web presence is all it can
be for you and your business. If it is not, then you could be losing ££££’s in potential
leads every single day.
Dan Whitehouse ‐ Director
NEED CREATIVE LIMITED IS REGISTERED IN ENGLAND AND WALES COMPANY NUMBER: 06637016