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5 DEADLY SINS ON 
LINKEDIN
Wait until you need a job 
to network.
Leave your profile half-finis...
DON’T FOCUS ON 
SKILLS GET 
RECOMMENDATIONS
BE GENERIC. (Ew.)
MEH 
BETTER
Connect with people who 
don’t matter (to you.)
Don’t bring others along 
for the ride.
FOLLOW 
THE 
LEADERS
SUMMARY 
1. Wait until you need a job to network 
2. Leave your profile half-finis…. 
3. Be generic 
4. Connect with people who don’t matter (to you.) 
5. Don’t bring others along for the ride

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5 Deadly LinkedIn sins

Editor's Notes

  1. https://docs.google.com/document/d/1OMfYeNI2nYFTjQNArgpSXazLPp-VIL0z4Yv2yLgcAH8/edit
  2. Huge mistake to wait until you need a job, internship to start reaching out Keep connections current, follow-up immediately and consistently
  3. This is a critical — if not THE critical — online professional resume. Job recruiters use LinkedIn — be present. Be bold. Include your experience, provide LINKS Use your SUMMARY, include your email too — in case they can’t connect immediately
  4. This is a critical — if not THE critical — online professional resume. Job recruiters use LinkedIn — be present. Be bold. Include your experience, provide LINKS Use your SUMMARY, include your email too — in case they can’t connect immediately
  5. This is a critical — if not THE critical — online professional resume. Job recruiters use LinkedIn — be present. Be bold. Include your experience, provide LINKS Use your SUMMARY, include your email too — in case they can’t connect immediately
  6. Never use the placeholder connection invite if you can help it. It’s weaksauce. Use your new contact’s name, thank them. Mention talking points from your conversation. Be original and snap heads. Stand out. Don’t be afraid to be funny or clever — they’re PEOPLE too!
  7. This is a critical — if not THE critical — online professional resume. Job recruiters use LinkedIn — be present. Be bold. Include your experience, provide LINKS Use your SUMMARY, include your email too — in case they can’t connect immediately
  8. This isn’t Facebook — You’re only hurting yourself by adding people you don’t know. This should be your REAL professional network. If you want to be recognizable and familiar with each other — this sets you both up for success! Example: “David Boren, of course! I worked on a client with David. He’s fantastic and a real all-star at running universities. Great team player too. I’ll put you in touch.”
  9. This is a critical — if not THE critical — online professional resume. Job recruiters use LinkedIn — be present. Be bold. Include your experience, provide LINKS Use your SUMMARY, include your email too — in case they can’t connect immediately
  10. Encourage your friends, team-members, co-workers to join LinkedIn and network effectively. WHY? → because their connections are YOUR future connections. The strength of weak ties… It’s not just about who you know — it’s about who your friends know. Surround yourself with valuable, well-connected people and you’ll be just fine.
  11. Encourage your friends, team-members, co-workers to join LinkedIn and network effectively. WHY? → because their connections are YOUR future connections. The strength of weak ties… It’s not just about who you know — it’s about who your friends know. Surround yourself with valuable, well-connected people and you’ll be just fine.
  12. Encourage your friends, team-members, co-workers to join LinkedIn and network effectively. WHY? → because their connections are YOUR future connections. The strength of weak ties… It’s not just about who you know — it’s about who your friends know. Surround yourself with valuable, well-connected people and you’ll be just fine.