These 5 skills are essential in order to navigate thru business and life. These skills are not taught in school, although they will propel both entrepreneurs and their kids far beyond the pack.

1. 5 CRITICAL SKILLS FOR
ENTREPRENEURS AND THEIR
KIDS
BROUGHT TO YOU BY
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2. 5 CRITICAL SKILLS FOR ENTREPRENEURS
AND THEIR KIDS
• Entrepreneurship is often a reflection of life. The skills used to deal
with them are often the same.
• They don’t teach these skills in school but learning them early in life
can create a lifetime of habitual self-empowerment.
• I recently listened to The Obstacle is the Way: The Ancient Art of
Turning Adversity to Advantage by Ryan Holiday. It describes the
Stoic philosophy and is centered around the writings of the excellent
Roman Emperor, Marcus Aurelius.
• Let’s take a look at a few principles that are invaluable for dealing
with life and small business ownership.
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3. 1 – CHOOSE YOUR PERCEPTION
• We put our own meanings onto everything in our lives
and our business.
• Perception is a discipline.
• We can learn to purposefully reframe everything to work
in our favor.
• Apply positive framing to every event and situation, and
move forward within that frame.
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4. 2 - ALTER YOUR PERSPECTIVE
•Look for simple, non-dramatic explanations,
accept them as the true explanations and move
forward.
•Look for leverage points in your perception
where small tweaks can diminish the perceived
magnitude of the event or situation. The right
points of view give us leverage over obstacles.MARKETINGCONSULTANTX.COM

5. PERCEPTION LEADS ACTION
•How you see a situation determines what you will
do about it. When you see something as beneficial
to you, you will move forward with action that is
beneficial to you.
•Your perception leads to an action that results in
reinforcing your perception. Your perception is
where the cycle begins.
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6. 3 – STEADY YOUR NERVES
•When you are surprised, it is imperative to
maintain your grace and poise so you can see
the opportunity presented by the surprise. It
takes nerve. Nerve is a matter of self-control
and defiance against reaction. Resist the urge
to see disaster.
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7. 3 – STEADY YOUR NERVES
•It also takes a strong nerve to accept what is
real in any given moment and move forward.
• As Holiday puts it, “Shaking off the bad stuff that
happens and soldiering on.”
•Process the new set of facts and move forward.
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8. 4 – CONTROL YOUR EMOTIONS
•Most small business owners think they’re
controlling their emotions but they’re still
acting from emotional reaction.
•Acting from emotional reaction is a road to
self-destruction.
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9. 4 – CONTROL YOUR EMOTIONS
FROM THE OBSTACLE IS THE WAY
•Stick with the plan. Don’t react.
•Panic has to be trained out and it does not go
easily. It is an indulgence of our lesser self.
•We must cultivate freedom from disturbance and
perturbation so that we can focus exclusively on
the solution.
Practice generates familiarity and confidence which
will eliminate panic.MARKETINGCONSULTANTX.COM

10. 5 – REMAIN OBJECTIVE
• What does it mean to be objective? It means you’re not emotionally
involved.
• Objective - You’re seeing something you’re not involved in. You see
that something happened or you see a situation, but it doesn’t
involve you. You might label it as good or bad but your emotions are
not like they would be if you were involved.
• Subjective - You’re projecting emotions and judgements onto an
event or situation. You are involved and your emotions are probably
running the show, dictating your entire perception and every action
you take, while letting you believe that you’re rational and in
control. You see more than what is there, bringing in and projecting
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11. 5 – REMAIN OBJECTIVE
• Holiday says that a superficial first glance is the most
profound way to see things. It helps you to see only
exactly what’s there before you get a chance to put your
own ornamentation on it.
• To be objective, remove yourself from the
situation. Pretend it’s happening to someone you don’t
know, like you’re reading about it or watching it on a
fictional TV show. Force yourself to pretend it doesn’t
matter.
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