This document discusses the importance of having a mobile-friendly website for higher education institutions. It provides 5 reasons why mobile websites are needed now: 1) Prospective students expect to be able to access information instantly on their mobile devices; 2) Not having a mobile site leaves gaps in marketing efforts and opportunities are missed; 3) Smartphone ownership is growing exponentially, especially among target demographics; 4) It is important to keep up with competitors in the highly competitive education marketplace; 5) Integrating mobile into marketing campaigns can increase ROI and allow for cross-promotion between mediums like print and video.
Web Apps and Responsive Design for LibrariesMatt Machell
This document discusses responsive web design for libraries. It argues that responsive web design, which creates a single website that adapts to different screen sizes through flexible grids and media queries, is the best approach for libraries to take for their mobile presence. Native apps, separate mobile sites, and other approaches each have drawbacks, as they require more maintenance and do not allow for a unified experience across all devices. The document advocates for a responsive design that can provide a quality experience on any device using existing web skills.
The document discusses making a library website mobile-friendly. It describes two main options: creating a mobile app or a mobile-optimized website. It provides pros and cons of each approach, examples of library mobile apps and websites, and tips for designing an effective mobile site with useful content like hours, maps, events and a catalog. It also covers testing the mobile site on different devices and tracking usage statistics.
Lean Startup is a method for developing products and businesses using an iterative process of testing hypotheses and validating product-market fit. It emphasizes eliminating waste by building minimum viable products (MVPs) and continuously measuring key metrics like acquisition, activation, retention, revenue, and referral rates through the Build-Measure-Learn loop. Examples that have used Lean Startup principles successfully include Dropbox, which optimized its signup and sharing flows through analytics and testing, and Peernuts, which started with a blog post, small market, and minimal features before expanding based on customer feedback. The Lean Startup process aims to validate ideas more quickly and reduce risks compared to traditional product development approaches.
In this session, we will explore the how the recent explosion of devices has disrupted the process of designing a website that we've crafted over the past decade.
When designers only have one instance of website (i.e., desktop) to design, the layout is uniform. The header, content area, sidebar, and footer all remain static. Furthermore, the elements are relatively uniform as well. Buttons, navigation, typography, and images are all basically the same across across the various pages. But if you are designing a responsive website – one whose look and feel adapts depending whether you're using a phone, laptop, or tablet – then these elements and especially the layout begin to diverge.
After this session, you should leave with the confidence to argue the importance of responsive design to your client or boss – and that the with the proper strategy, the extra effort and costs can be justified (and hopefully minimized).
Keynote in Pretoria, South Africa by Joe Murphy Librarian Futurist about tech trends, library futures, and questions to get through the noise to explore the impact.
Joe Murphy is a librarian and a futurist with experience in Yale Science Libraries, as Director of Library Futures for a software company, and later as a degreed futurist with an MS in Foresight and MBA.
Designing Websites With a Mobile First ApproachDan Moriarty
The document discusses the concept of "mobile first" design, which means prioritizing mobile users by starting the design process for any digital product or service with the smallest screens in mind. It outlines three common approaches to designing for mobile (native apps, separate mobile sites, and responsive web design) and their tradeoffs. The key to truly mobile-first design, it argues, is rethinking content, presentation, and performance with mobile constraints and capabilities top of mind to ensure usability, focus, and speed across all devices.
Joe Murphy's opening talk for the European Innovative Users Group meeting in Edinburgh, Scotland June 16 2014 at Queen Margaret University
Joe Murphy is a futurist. Joe spoke as a librarian working as Director of Library Futures with Innovative Interfaces.
Put a UI Developer in a Bank; See What HappensC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/ZVNdPZ.
Horia Dragomir takes a look at how banks are improving their workflow for web based applications and how they have to support everything from the bleeding edge to the old IE browsers. Filmed at qconlondon.com.
Horia Dragomir is a UI Developer, currently working at wooga in Berlin, where he focuses on developing HTML5 Mobile games. He has spent the better part of his working days in distributed teams, employing agile methods and discovering better ways for teams to work together. Twitter: @hdragomir
Web Apps and Responsive Design for LibrariesMatt Machell
This document discusses responsive web design for libraries. It argues that responsive web design, which creates a single website that adapts to different screen sizes through flexible grids and media queries, is the best approach for libraries to take for their mobile presence. Native apps, separate mobile sites, and other approaches each have drawbacks, as they require more maintenance and do not allow for a unified experience across all devices. The document advocates for a responsive design that can provide a quality experience on any device using existing web skills.
The document discusses making a library website mobile-friendly. It describes two main options: creating a mobile app or a mobile-optimized website. It provides pros and cons of each approach, examples of library mobile apps and websites, and tips for designing an effective mobile site with useful content like hours, maps, events and a catalog. It also covers testing the mobile site on different devices and tracking usage statistics.
Lean Startup is a method for developing products and businesses using an iterative process of testing hypotheses and validating product-market fit. It emphasizes eliminating waste by building minimum viable products (MVPs) and continuously measuring key metrics like acquisition, activation, retention, revenue, and referral rates through the Build-Measure-Learn loop. Examples that have used Lean Startup principles successfully include Dropbox, which optimized its signup and sharing flows through analytics and testing, and Peernuts, which started with a blog post, small market, and minimal features before expanding based on customer feedback. The Lean Startup process aims to validate ideas more quickly and reduce risks compared to traditional product development approaches.
In this session, we will explore the how the recent explosion of devices has disrupted the process of designing a website that we've crafted over the past decade.
When designers only have one instance of website (i.e., desktop) to design, the layout is uniform. The header, content area, sidebar, and footer all remain static. Furthermore, the elements are relatively uniform as well. Buttons, navigation, typography, and images are all basically the same across across the various pages. But if you are designing a responsive website – one whose look and feel adapts depending whether you're using a phone, laptop, or tablet – then these elements and especially the layout begin to diverge.
After this session, you should leave with the confidence to argue the importance of responsive design to your client or boss – and that the with the proper strategy, the extra effort and costs can be justified (and hopefully minimized).
Keynote in Pretoria, South Africa by Joe Murphy Librarian Futurist about tech trends, library futures, and questions to get through the noise to explore the impact.
Joe Murphy is a librarian and a futurist with experience in Yale Science Libraries, as Director of Library Futures for a software company, and later as a degreed futurist with an MS in Foresight and MBA.
Designing Websites With a Mobile First ApproachDan Moriarty
The document discusses the concept of "mobile first" design, which means prioritizing mobile users by starting the design process for any digital product or service with the smallest screens in mind. It outlines three common approaches to designing for mobile (native apps, separate mobile sites, and responsive web design) and their tradeoffs. The key to truly mobile-first design, it argues, is rethinking content, presentation, and performance with mobile constraints and capabilities top of mind to ensure usability, focus, and speed across all devices.
Joe Murphy's opening talk for the European Innovative Users Group meeting in Edinburgh, Scotland June 16 2014 at Queen Margaret University
Joe Murphy is a futurist. Joe spoke as a librarian working as Director of Library Futures with Innovative Interfaces.
Put a UI Developer in a Bank; See What HappensC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/ZVNdPZ.
Horia Dragomir takes a look at how banks are improving their workflow for web based applications and how they have to support everything from the bleeding edge to the old IE browsers. Filmed at qconlondon.com.
Horia Dragomir is a UI Developer, currently working at wooga in Berlin, where he focuses on developing HTML5 Mobile games. He has spent the better part of his working days in distributed teams, employing agile methods and discovering better ways for teams to work together. Twitter: @hdragomir
The RTE and EX Series bath circulators from NESLAB feature powerful cooling and heating, wide temperature ranges, strong pumps, and precise digital controls. They provide temperature stability, flexibility to circulate fluids over distance to open or closed systems, and agitation for uniformity. Both series are robust, economical investments suitable for a variety of cooling and heating applications.
The document discusses a 2012 survey of higher education institutions regarding their use of viewbooks. The survey found that 71% of respondents still use print viewbooks. Comments from respondents noted that parents and students like having a physical viewbook to take home and reference when not online. However, some comments questioned whether viewbooks are still necessary given students' decreased use of print materials and concerns about sustainability. The document suggests that viewbooks should be integrated into a school's overall marketing strategy using both print and digital formats.
This document provides guidance on how to hire top performing admissions recruiters. It discusses that admissions recruiting involves relating to people and meeting enrollment goals. Personality, skills, and experience can determine recruiter success. The hiring process should include defining the job, making the hiring decision, providing training and support. The document outlines what should be included in the job description like requirements, responsibilities and desired attributes. It emphasizes the recruiter must be honest, detail-oriented, goal-driven, personable, well-organized and see the value of education. Questions are taken at the end.
The document provides specifications for Thermo Scientific NESLAB ThermoFlex recirculating chillers. The chillers are optimized for diverse applications and offer cooling capacities up to 10,000 watts. They feature an intuitive user interface for ease of use and operation. The chillers are configurable and offer a wide range of cooling capacities and options to meet various application needs.
The document discusses summer melt, which is when students who have been accepted to college do not end up enrolling. It provides statistics showing average college enrollment yields have dropped 41% and it costs colleges $2,185-$457 per student to recruit. The document then lists reasons for summer melt like being waitlisted elsewhere or getting cold feet. It suggests colleges identify at-risk students and focus communication efforts on engaging accepted students through the summer, like using social media, alumni events and connecting with current students, in order to stop summer melt.
This document discusses best practices and common mistakes for mobile website development. It notes that over 300 million people now use smartphones, expecting information anywhere and anytime. While 81% of colleges are not yet mobile-optimized, over half plan to go mobile within a year. The document outlines key considerations for mobile content, design, architecture, and marketing - emphasizing simplicity, usability, and focusing content based on key user groups' needs like prospective students, current students, alumni and more. It recommends mobile sites be 30-40 pages tailored for touchscreens, with content that drills down rather than spanning across.
Este taller presenta actividades para el uso de la realidad virtual con Google Cardboard. Los participantes montarán sus propios visores de cartón y aprenderán a instalar aplicaciones para ver fotos y videos esféricos de 360 grados. El taller incluye instrucciones para descargar contenido de realidad virtual y ejemplos de aplicaciones educativas de realidad virtual.
Service design for the cloud of diverse devicesClaire Rowland
The document discusses designing services across multiple devices. It begins by introducing the concept of "interusability" which refers to user experience across multiple levels including touchpoints on devices, interactions in the cloud, and the overall service experience. The document discusses what makes for a good touchpoint experience on individual devices, including being appropriate to the device's capabilities and limitations. It also discusses what makes a service feel coherent across devices, such as maintaining continuity of tasks, data, and interactions when switching between devices. The document emphasizes the importance of consistency across devices while also prioritizing what is appropriate for each specific device.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
The document discusses an introduction to Android development in Uganda. It provides an overview of key Android concepts like activities, intents, services, and user interface design. It encourages attendees to get hands-on with Android app development by exploring the Android framework and APIs, and mentions prerequisites like Java programming skills. The document also highlights example Android views, layouts and app components to help explain building basic Android apps.
10 Reasons to Create a Great Mobile-Friendly Websiteweesleekit
With over 80% of users now searching the Internet on a mobile device, and over 50% of all emails opened on a mobile, it's never been more important to make sure that your website is accessible on any device.
Keynote- We're going wrong: Choosing the web's future. Peter Paul KochFuture Insights
From FOWA London 2015
Web developers and browser vendors are trying too hard to emulate native apps; in vain, PPK says, because we can't out-native native. Meanwhile this quest for native emulation has a host of undesirable by-effects: too many new browser features that need too many new (and not always performant) tools to create polyfills, which cause too many people to think they only need to understand the tools in order to be a web developer. We're going wrong. We should take some time to figure out what the web is for, how we can have a successful web ecosystem next to, but not in competition with, native ecosystems, and how we should explain what web development is to Java developers and others who come from a non-web background. We need time to think.
Optimising Mobile Seminar, Melbourne & Perth-June'13Precedent
Precedent latest "Putting Mobile First" seminar run in Melbourne on the 4 & 5th June and Perth on the 7th June.
John Campbell and Rufus Spiller presented
The document discusses strategies for building a great user experience and "WOW" product. It emphasizes keeping products and experiences simple, focusing on solving core user problems, being agile and iterative in development, and closely measuring key metrics to understand user behavior. Specific examples are provided of companies like Myntra that initially forced users to their mobile app but then had to backtrack and add a mobile website due to user resistance to being restricted to one channel. Overall, the presentation argues that prioritizing an excellent user experience driven by user research and feedback is key to long term product and business success.
This document provides 10 tips for making software user-friendly: understand different types of users; ensure usability across devices; use visual design; have simple, clear navigation; inform users of correct/incorrect actions; keep pages uncluttered; automate repetitive tasks; only include necessary functionality; use consistent icons; and customize defaults to roles. The tips are aimed at improving the user experience of software systems.
The document discusses various aspects of usability and web design. It defines usability as ensuring a website is easy to use by its intended audience. It highlights the importance of usability, giving examples of problems that occur when usability is not considered. It provides tips for improving usability, such as using clear titles and writing simply for web readers. It also warns against design elements that can hurt usability, such as flashing content, auto-playing music, and browser incompatibility.
Our latest #SFGettingSmarter session is about Mobile SEO Tips and shows the benefits of having both a responsive designed website vs. a Mobile website.
This presentation is designed to educate, but we hope that this will also help you decide which avenue is best for your website.
This document provides information from a seminar on mobile marketing. It discusses:
- Why mobile marketing is important as mobile device usage increases and more searches are done on mobile. Consumers are more likely to take immediate action on mobile-friendly sites.
- The differences between mobile apps and mobile websites. Apps provide additional features but both an app and mobile-optimized website are generally needed.
- Types of mobile websites, including responsive designs that adapt content for all devices and standalone mobile sites optimized specifically for mobile.
- Best practices for mobile sites like keeping content quick to load, simplifying navigation, and designing for usability on mobile devices.
- The seminar concluded with a demonstration
The document discusses strategies for putting mobile first in design and development. It covers analyzing the changing mobile landscape, identifying opportunities, design considerations, and approaches. Key points include:
- Smartphone and tablet usage is surging globally and replacing desktops in many regions. Mobile operating systems are dominated by Android and iOS.
- Understanding user needs, behaviors, and contexts through research is important to identify opportunities. Motivation, ability, and triggers influence user actions.
- Effective mobile design considers factors like screen size, reach, and usage contexts like one-handed use. Images should prioritize recognition over description.
- Responsive, hybrid, and native apps each have pros and cons depending on needs like functionality
The RTE and EX Series bath circulators from NESLAB feature powerful cooling and heating, wide temperature ranges, strong pumps, and precise digital controls. They provide temperature stability, flexibility to circulate fluids over distance to open or closed systems, and agitation for uniformity. Both series are robust, economical investments suitable for a variety of cooling and heating applications.
The document discusses a 2012 survey of higher education institutions regarding their use of viewbooks. The survey found that 71% of respondents still use print viewbooks. Comments from respondents noted that parents and students like having a physical viewbook to take home and reference when not online. However, some comments questioned whether viewbooks are still necessary given students' decreased use of print materials and concerns about sustainability. The document suggests that viewbooks should be integrated into a school's overall marketing strategy using both print and digital formats.
This document provides guidance on how to hire top performing admissions recruiters. It discusses that admissions recruiting involves relating to people and meeting enrollment goals. Personality, skills, and experience can determine recruiter success. The hiring process should include defining the job, making the hiring decision, providing training and support. The document outlines what should be included in the job description like requirements, responsibilities and desired attributes. It emphasizes the recruiter must be honest, detail-oriented, goal-driven, personable, well-organized and see the value of education. Questions are taken at the end.
The document provides specifications for Thermo Scientific NESLAB ThermoFlex recirculating chillers. The chillers are optimized for diverse applications and offer cooling capacities up to 10,000 watts. They feature an intuitive user interface for ease of use and operation. The chillers are configurable and offer a wide range of cooling capacities and options to meet various application needs.
The document discusses summer melt, which is when students who have been accepted to college do not end up enrolling. It provides statistics showing average college enrollment yields have dropped 41% and it costs colleges $2,185-$457 per student to recruit. The document then lists reasons for summer melt like being waitlisted elsewhere or getting cold feet. It suggests colleges identify at-risk students and focus communication efforts on engaging accepted students through the summer, like using social media, alumni events and connecting with current students, in order to stop summer melt.
This document discusses best practices and common mistakes for mobile website development. It notes that over 300 million people now use smartphones, expecting information anywhere and anytime. While 81% of colleges are not yet mobile-optimized, over half plan to go mobile within a year. The document outlines key considerations for mobile content, design, architecture, and marketing - emphasizing simplicity, usability, and focusing content based on key user groups' needs like prospective students, current students, alumni and more. It recommends mobile sites be 30-40 pages tailored for touchscreens, with content that drills down rather than spanning across.
Este taller presenta actividades para el uso de la realidad virtual con Google Cardboard. Los participantes montarán sus propios visores de cartón y aprenderán a instalar aplicaciones para ver fotos y videos esféricos de 360 grados. El taller incluye instrucciones para descargar contenido de realidad virtual y ejemplos de aplicaciones educativas de realidad virtual.
Service design for the cloud of diverse devicesClaire Rowland
The document discusses designing services across multiple devices. It begins by introducing the concept of "interusability" which refers to user experience across multiple levels including touchpoints on devices, interactions in the cloud, and the overall service experience. The document discusses what makes for a good touchpoint experience on individual devices, including being appropriate to the device's capabilities and limitations. It also discusses what makes a service feel coherent across devices, such as maintaining continuity of tasks, data, and interactions when switching between devices. The document emphasizes the importance of consistency across devices while also prioritizing what is appropriate for each specific device.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
The document discusses an introduction to Android development in Uganda. It provides an overview of key Android concepts like activities, intents, services, and user interface design. It encourages attendees to get hands-on with Android app development by exploring the Android framework and APIs, and mentions prerequisites like Java programming skills. The document also highlights example Android views, layouts and app components to help explain building basic Android apps.
10 Reasons to Create a Great Mobile-Friendly Websiteweesleekit
With over 80% of users now searching the Internet on a mobile device, and over 50% of all emails opened on a mobile, it's never been more important to make sure that your website is accessible on any device.
Keynote- We're going wrong: Choosing the web's future. Peter Paul KochFuture Insights
From FOWA London 2015
Web developers and browser vendors are trying too hard to emulate native apps; in vain, PPK says, because we can't out-native native. Meanwhile this quest for native emulation has a host of undesirable by-effects: too many new browser features that need too many new (and not always performant) tools to create polyfills, which cause too many people to think they only need to understand the tools in order to be a web developer. We're going wrong. We should take some time to figure out what the web is for, how we can have a successful web ecosystem next to, but not in competition with, native ecosystems, and how we should explain what web development is to Java developers and others who come from a non-web background. We need time to think.
Optimising Mobile Seminar, Melbourne & Perth-June'13Precedent
Precedent latest "Putting Mobile First" seminar run in Melbourne on the 4 & 5th June and Perth on the 7th June.
John Campbell and Rufus Spiller presented
The document discusses strategies for building a great user experience and "WOW" product. It emphasizes keeping products and experiences simple, focusing on solving core user problems, being agile and iterative in development, and closely measuring key metrics to understand user behavior. Specific examples are provided of companies like Myntra that initially forced users to their mobile app but then had to backtrack and add a mobile website due to user resistance to being restricted to one channel. Overall, the presentation argues that prioritizing an excellent user experience driven by user research and feedback is key to long term product and business success.
This document provides 10 tips for making software user-friendly: understand different types of users; ensure usability across devices; use visual design; have simple, clear navigation; inform users of correct/incorrect actions; keep pages uncluttered; automate repetitive tasks; only include necessary functionality; use consistent icons; and customize defaults to roles. The tips are aimed at improving the user experience of software systems.
The document discusses various aspects of usability and web design. It defines usability as ensuring a website is easy to use by its intended audience. It highlights the importance of usability, giving examples of problems that occur when usability is not considered. It provides tips for improving usability, such as using clear titles and writing simply for web readers. It also warns against design elements that can hurt usability, such as flashing content, auto-playing music, and browser incompatibility.
Our latest #SFGettingSmarter session is about Mobile SEO Tips and shows the benefits of having both a responsive designed website vs. a Mobile website.
This presentation is designed to educate, but we hope that this will also help you decide which avenue is best for your website.
This document provides information from a seminar on mobile marketing. It discusses:
- Why mobile marketing is important as mobile device usage increases and more searches are done on mobile. Consumers are more likely to take immediate action on mobile-friendly sites.
- The differences between mobile apps and mobile websites. Apps provide additional features but both an app and mobile-optimized website are generally needed.
- Types of mobile websites, including responsive designs that adapt content for all devices and standalone mobile sites optimized specifically for mobile.
- Best practices for mobile sites like keeping content quick to load, simplifying navigation, and designing for usability on mobile devices.
- The seminar concluded with a demonstration
The document discusses strategies for putting mobile first in design and development. It covers analyzing the changing mobile landscape, identifying opportunities, design considerations, and approaches. Key points include:
- Smartphone and tablet usage is surging globally and replacing desktops in many regions. Mobile operating systems are dominated by Android and iOS.
- Understanding user needs, behaviors, and contexts through research is important to identify opportunities. Motivation, ability, and triggers influence user actions.
- Effective mobile design considers factors like screen size, reach, and usage contexts like one-handed use. Images should prioritize recognition over description.
- Responsive, hybrid, and native apps each have pros and cons depending on needs like functionality
HTML5 is here and we should use it right now. It is fun and interesting to look at cool CSS3, Canvas and Video demos but our main goal should be to make our day-to-day life easier by using the cool things browsers offer us right now. Learn about local storage, simplifying interfaces and using HTML5 right now!
5 Top Web Design and Development Tips for an Awesome Web AppPixel Crayons
Read the full blog here: https://bit.ly/32RNOIy
Connect with us through:
Contact us : https://bit.ly/2IpPX7w
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
10 stops towards a responsive web design mindsetMiika Puputti
The document outlines 10 steps towards developing a responsive web design mindset. It recommends starting with thinking about different devices and contexts, prototyping content for different screen sizes, collaborating cross-functionally, creating a consistent design language, simplifying content for mobile, using a mobile-first approach, extensively testing on devices, using tools to preview across devices, focusing on details, and designing with the future in mind. The overall goal is to create content that works well across a variety of devices and contexts.
The State of Mobile - Responsive Websites and Social Media UpdatesMartin Oxby
Is your website mobile-ready? Have you tested it? Are you data-driven?
These are the questions all businesses and websites must answer.
This is the deck from my presentation to the Cairngorm Business Partnership where I was asked to cover
* Mobile Websites
* SEO Considerations and
* Social Media updates
Notes can be made available and key figures and quotes are also hyperlinked back to the source.
Enjoy!
Martin Oxby
http://www.summitweb.net/
Thank you for joining in! Where is a very big chance that you are curious about mobile apps and looking to find out more about it or maybe even start designing one on your own. Or, you are a mobile developer, who wants to improve your skills in mobile app design and learn awesome stuff which could definitely improve your app?
If so - that’s exactly what we’re going to do with this presentation! I’m going to help you take your first step towards the great looking and user-friendly mobile app design!
That’s what this presentation is about: taking an idea from a rough concept to a polished experience that your users will love.
Similar to 5 arguments for having a mobile website now slides (20)
Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to minimize summer melt. Find out how to:
- Identify those at risk (and when to start looking)
- Partner with other departments on campus during the summer
- Build community and engage incoming students
- Involve alumni and other members of the incoming class
Mobile marketing is increasingly important as mobile device usage grows. It offers higher returns than traditional marketing, with mobile marketing yielding a 32% higher return. Effective mobile strategies prioritize concise content, logical navigation with deeper drill-downs, and simplification for users who search on mobile in brief moments. Metrics show mobile marketing provides quantifiable increases in revenue and purchases through measurable user engagement and immediacy allowed by mobile devices.
Balancing Act: How to Get the Most from your Advertising and Media BudgetPaskill Stapleton & Lord
April 26, 2013
Is your school’s marketing media budget walking a tightrope? You can improve the ROI of your marketing efforts with a well-targeted offline and online marketing plan. During this 60-minute presentation you will:
- Gain insight about the current landscape of advertising and media choices for higher education.
- Learn how to effectively mix traditional media with online media and when to try new things even when your marketing budget is limited.
- Review the delicate balance of tried and true advertising, contemporary media planning practices and staying on budget.
This document summarizes a presentation about engaging faculty to increase student enrollment yields. It discusses how presentations, emails, and videos from faculty are important factors in influencing student enrollment decisions. The presentation then focuses on strategies for getting faculty involved, such as establishing support from administrators, emphasizing the benefits to faculty, and starting by partnering with faculty in programs with low enrollment. Specific tactics are outlined, like asking faculty to participate in campus visits or contact admitted students directly. Tracking results and providing feedback to faculty are also recommended. The goal is to create a culture where faculty involvement in recruitment is valued and supported.
The document discusses key aspects of viewbooks in a digital age, including possession, quality, user experience, and relevancy. It notes that possession relates to mail being automatic, perpetual, and anticipated, and that institutions know personal details about recipients. Quality involves commitment, perceived value, brand, intrigue, materials, and feel. User experience is about emotion, communication, reaction, and action. Relevancy concerns timing, messaging, audience, and connectivity. The document concludes by thanking the reader.
The document discusses strategies for improving university enrollment yield rates during a time of economic uncertainty. It recommends segmenting recruitment audiences and tailoring key messages to how different groups make decisions. Prioritizing efforts based on data and focusing on developing long-term relationships, rather than one-time transactions, are also emphasized. Tracking yield rates at multiple levels and keeping recruitment staff focused on goals through ongoing training and support are highlighted as important.
The document discusses how to market and grow new academic programs. It outlines common missteps such as not assessing the market or having programs be faculty-driven instead of grounded in reality. It recommends identifying in-demand programs through market gaps and feasibility studies that examine competitors, demand, and demographics. The document stresses the importance of involving marketing and admissions early in the process to develop messages and a marketing plan before programs are approved. It also suggests creating an entrepreneurial culture around ongoing conversations and observations.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
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- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
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In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
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Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
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5 arguments for having a mobile website now slides
1. Hello
& Welcome
We will be starting soon
Friday, August 26, 2011 1
2. Friday, August 26, 2011 2
Thanks for joining me today.
I have been in higher ed marketing since the dawn of the digital revolution back in the early 90’s. The idea that technology rapidly and
constantly changes is normal. And that change changes the way we think about recruiting and how to talk with prospects - that’s something
we’ve all gotten used to.
3. M
Mobile Marketing: The New Way to Reach Prospects
Friday, August 26, 2011 2
Thanks for joining me today.
I have been in higher ed marketing since the dawn of the digital revolution back in the early 90’s. The idea that technology rapidly and
constantly changes is normal. And that change changes the way we think about recruiting and how to talk with prospects - that’s something
we’ve all gotten used to.
4. 5
5 real reasons you need a mobile website now!
Friday, August 26, 2011 3
We want to break out what we think are some very real and valid reasons why your .edu site should be mobile and I want to get across the
urgency and timeliness required. But I want to do this without giving you a sense of panic or that feeling of “Oh no, yet another cool piece of
technology I HAVE to adopt.” So I’ll touch on these five issues today and try to paint a clear picture of the need and justification for building a
mobile website.
5. • Why you need a mobile-friendly website now
5
• Why it’s especially important in a competitive
marketplace
• Why it’s worth it
• Why it is uniquely critical for .edu
• Why it’s easier than you think
5 real reasons you need a mobile website now!
Friday, August 26, 2011 3
We want to break out what we think are some very real and valid reasons why your .edu site should be mobile and I want to get across the
urgency and timeliness required. But I want to do this without giving you a sense of panic or that feeling of “Oh no, yet another cool piece of
technology I HAVE to adopt.” So I’ll touch on these five issues today and try to paint a clear picture of the need and justification for building a
mobile website.
6. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 4
So before we dig into the 5 reasons lets just review what it is about mobile sites that are unique.
First off Smartphones are people’s ALWAYS ON companion. Some of us are literally attached to them. Mine is on my belt right now - and muted ;-)
7. Mobile websites are different!
5 real reasons you need a mobile website now!
Friday, August 26, 2011 4
So before we dig into the 5 reasons lets just review what it is about mobile sites that are unique.
First off Smartphones are people’s ALWAYS ON companion. Some of us are literally attached to them. Mine is on my belt right now - and muted ;-)
8. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 5
This is how mobile web sites are different.
9. Users are different
Structure is different
Technology is different
5 real reasons you need a mobile website now!
Friday, August 26, 2011 5
This is how mobile web sites are different.
10. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 6
I think everyone knows this Google research by now. it is from 2009. Maybe users of a .edu site
are a bit different but this feels true to me. I know it has been my personal experience.
1. Repetitive now: user looking for the same information over
and over again. i.e. sports scores, your Facebook
2. Bored now: users with time on their hands. People on trains,
waiting at an airport. And later we will explain how to take advantage of this situation with a real
case study.
3. Urgent now: a user who needs information fast. i.e.
directions, contact info.
11. Users are different
Repetitive now
Bored now
Urgent now
5 real reasons you need a mobile website now!
Friday, August 26, 2011 6
I think everyone knows this Google research by now. it is from 2009. Maybe users of a .edu site
are a bit different but this feels true to me. I know it has been my personal experience.
1. Repetitive now: user looking for the same information over
and over again. i.e. sports scores, your Facebook
2. Bored now: users with time on their hands. People on trains,
waiting at an airport. And later we will explain how to take advantage of this situation with a real
case study.
3. Urgent now: a user who needs information fast. i.e.
directions, contact info.
12. What else is different
Smart phones are embedded into daily life
They use them everywhere
Used while consuming other media
Quick & convenient
5 real reasons you need a mobile website now!
Friday, August 26, 2011 7
89% of people use their smartphone through out the day
Home 93, on the go 87, in a store 77, restaurant 73, work 72, airport 50, school 29
Multi-tasking 72%
quick & convenient 89%
13. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 8
Based on both the user type and the browsing restrictions unique to each platform – the site must be
structured to make sense and be extremely easy to use. Remember mobile users are mobile, they are
walking or God forbid - driving while trying to reach their goal. Make it quick. Make it easy.
14. Structure
is different
5 real reasons you need a mobile website now!
Friday, August 26, 2011 8
Based on both the user type and the browsing restrictions unique to each platform – the site must be
structured to make sense and be extremely easy to use. Remember mobile users are mobile, they are
walking or God forbid - driving while trying to reach their goal. Make it quick. Make it easy.
15. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 9
I am not a programmer. Programming is like magic I don’t want to look behind the curtain. What I do
want IS is a team that understands the nuances of each programing technology and NOT to plan or
inadvertently build obsolescence.
With dozens of devices and dozens of operating system this is important.
16. Technology is different
XHTML
HTML5
PHP
ASP.Net
JAVA
PostgreSql
MS SQL Server
5 real reasons you need a mobile website now!
Friday, August 26, 2011 9
I am not a programmer. Programming is like magic I don’t want to look behind the curtain. What I do
want IS is a team that understands the nuances of each programing technology and NOT to plan or
inadvertently build obsolescence.
With dozens of devices and dozens of operating system this is important.
17. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 10
So why do you need a mobile site now. Why is everyone in ASAP mode about this issue?
“EXPECTATIONS”. I think both traditional UG prospects as well as adult and continuing education prospects EXPECT immediate access to all types of information in an instant and this has
become standard procedure. Its not that our audience is spoiled and impatient - its an industry wide paradigm shift that is permanent.
People with smart phones expect smart interactivity. They use their phones for search to continue a discussion, go to their desktop to search further, visit the places they search and if it is a
business 53% make a purchase.
18. Your target audience is ready & waiting
5 real reasons you need a mobile website now!
Friday, August 26, 2011 10
So why do you need a mobile site now. Why is everyone in ASAP mode about this issue?
“EXPECTATIONS”. I think both traditional UG prospects as well as adult and continuing education prospects EXPECT immediate access to all types of information in an instant and this has
become standard procedure. Its not that our audience is spoiled and impatient - its an industry wide paradigm shift that is permanent.
People with smart phones expect smart interactivity. They use their phones for search to continue a discussion, go to their desktop to search further, visit the places they search and if it is a
business 53% make a purchase.
19. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 11
20. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 12
The second key word is OPPORTUNITY because not having a mobile site leaves a hole in
your marketing efforts. It is a hole that prospects and the rest of your audience can fall
through.
71% of smartphone users search because they saw an ad. Later we’re going to show you
how to make that connection even easier.
21. Your target audience is ready & waiting
5 real reasons you need a mobile website now!
Friday, August 26, 2011 12
The second key word is OPPORTUNITY because not having a mobile site leaves a hole in
your marketing efforts. It is a hole that prospects and the rest of your audience can fall
through.
71% of smartphone users search because they saw an ad. Later we’re going to show you
how to make that connection even easier.
22. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 13
So who are all these folks waiting for you to have a mobile site. Well just about everyone on the planet
that has a phone.
Bob Oxman our VP of creative services and standup comic wanna-be said to me while we worked on
this show “smart people have smart phones” just made that up but it has a nice ring to it. Get it ring -
phone....anyway let move on
23. Virtually exponential growth
Within your target demographic
5 real reasons you need a mobile website now!
Friday, August 26, 2011 13
So who are all these folks waiting for you to have a mobile site. Well just about everyone on the planet
that has a phone.
Bob Oxman our VP of creative services and standup comic wanna-be said to me while we worked on
this show “smart people have smart phones” just made that up but it has a nice ring to it. Get it ring -
phone....anyway let move on
24. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 14
The trend is obvious. And the numbers of smart phone users is becoming staggering almost 100 million right now and growing growing growing.
When my daughter turned 12 the 3G iPhone was free with a 2 year plan and it only cost $15 per month more more than setting her up with a feature phone with unlimited texting. I got to be
the cool dad for a month or so. She surfs the web more than my wife and I combined. And yes she text a lot more than us. I don’t know if a 13 year old smart phone user is normal but soon
it will be.
For some groups smart phones are more prevalent than desktop systems. You Tube is reporting that the number of people accessing their site via mobile is growing quickly too.
25. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 14
The trend is obvious. And the numbers of smart phone users is becoming staggering almost 100 million right now and growing growing growing.
When my daughter turned 12 the 3G iPhone was free with a 2 year plan and it only cost $15 per month more more than setting her up with a feature phone with unlimited texting. I got to be
the cool dad for a month or so. She surfs the web more than my wife and I combined. And yes she text a lot more than us. I don’t know if a 13 year old smart phone user is normal but soon
it will be.
For some groups smart phones are more prevalent than desktop systems. You Tube is reporting that the number of people accessing their site via mobile is growing quickly too.
26. Why it’s important in a competitive marketplace...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 15
This is why mobile is so important in the highly competitive EDU marketplace. Don’t even be just a step behind. Marketing is very much like fashion, to be recognized you have to keep up.
27. Why it’s important in a competitive marketplace...
Don’t be last.
5 real reasons you need a mobile website now!
Friday, August 26, 2011 15
This is why mobile is so important in the highly competitive EDU marketplace. Don’t even be just a step behind. Marketing is very much like fashion, to be recognized you have to keep up.
28. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 16
I think I would be remiss not to mention all the other commercial marketing efforts that split your
prospects time online, gee wiz there a lot of stuff out there to distract prospects.
While the incredibly time wasting Facebook is a distraction its also obviously the hot spot for social
media marketing...as of today - and right now Facebook to is reporting a growing number of mobile
users. Of people who visit Facebook via mobile 75% say it is the only way they visit.
Without a mobile site your sort of “out of the loop” with this generation of prospects.
29. Many influences on prospects time.
5 real reasons you need a mobile website now!
Friday, August 26, 2011 16
I think I would be remiss not to mention all the other commercial marketing efforts that split your
prospects time online, gee wiz there a lot of stuff out there to distract prospects.
While the incredibly time wasting Facebook is a distraction its also obviously the hot spot for social
media marketing...as of today - and right now Facebook to is reporting a growing number of mobile
users. Of people who visit Facebook via mobile 75% say it is the only way they visit.
Without a mobile site your sort of “out of the loop” with this generation of prospects.
30. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 17
Integrated marketing - to me this is one of the most exciting things happening in mobile. You already know
how important planning and executing effective multi media marketing is. Mobile needs to be part of your
mix.
With mobile as part of your integrated marketing plan I think you’ll find the ROI quickly evident.
Mobile brilliantly connects to print, advertising and video like no other medium. QR codes are the conduit
that make this level of interactivity possible.
31. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 17
Integrated marketing - to me this is one of the most exciting things happening in mobile. You already know
how important planning and executing effective multi media marketing is. Mobile needs to be part of your
mix.
With mobile as part of your integrated marketing plan I think you’ll find the ROI quickly evident.
Mobile brilliantly connects to print, advertising and video like no other medium. QR codes are the conduit
that make this level of interactivity possible.
32. Why it’s worth it...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 18
Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutions
webisphere.
Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard with
a QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.
This campaign includes a multi-panel folded unit with a small profile card.
33. Why it’s worth it...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 18
Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutions
webisphere.
Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard with
a QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.
This campaign includes a multi-panel folded unit with a small profile card.
34. Why it’s worth it...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 18
Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutions
webisphere.
Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard with
a QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.
This campaign includes a multi-panel folded unit with a small profile card.
35. Why it’s worth it...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 18
Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutions
webisphere.
Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard with
a QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.
This campaign includes a multi-panel folded unit with a small profile card.
36. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 19
Each profile card is linked to a testimonial video.
Now to make this cost effective some planning was required. We love the DSLR cameras for this type of thing, keeping in mind the viewership is strictly mobile. We shot shoot edited the
video in the course of two business days
How I would handle broadcast differently I’ll leave for another webinar!
37. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 19
Each profile card is linked to a testimonial video.
Now to make this cost effective some planning was required. We love the DSLR cameras for this type of thing, keeping in mind the viewership is strictly mobile. We shot shoot edited the
video in the course of two business days
How I would handle broadcast differently I’ll leave for another webinar!
38. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 20
The end result is three concise 60 second targeted testimonial videos.
39. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 20
The end result is three concise 60 second targeted testimonial videos.
40. Knowledge is valuable – but more valuable still is knowledge used in the service of
World Class
others. Neumann University is a private Catholic Franciscan university, living out a tradition of
respect for individuals, concern for the environment, and dedication to social responsibility.
When your university’s mission is focused on serving others, it’s not surprising that your own
community is a close and caring one. At Neumann University, you’ll find rigorous
Education
academics – taught by some of the nation’s brightest minds. You’ll find opportunities for
experiential learning – from internships, to study abroad, to service learning.
You’ll find remarkably successful alumni – from scientists, to educators, to artists. But what you
will also find is a learning community where each student is known, respected
and cared about – for the special individual that he or she is. That is a uniquely personal
With a Difference experience. That is the distinction, and the blessing, of a Neumann education.
1
1.800.9.NEUMANN
www.neumann.edu
ANDY ’12
“This has been by
far one of the
best experiences
of my life.”
NICOLE ’13
LAUREN ’13 “This has been by
FREDDIE ’14
“This has been by far one of the best
experiences “This has been by
far one of the best
of my life.” far one of the best
experiences...”
experiences of...”
5 real reasons you need a mobile website now!
Friday, August 26, 2011 21
Have you been waiting for a train or a plane or a Starbucks? You have are one of Google’s bored users. I mean folks are just standing around with their mobile phones waiting for
something cool to look at. Transit advertising with QR codes. Direct them to a video or a mini-mobile site.
In you pubs QR codes again.
41. You’re going to college to make your own mark...to grow as a woman and
a leader. You are ready to challenge yourself, take on new adventures,
push your limits, and realize your potential. The College of New
Rochelle will provide you with the knowledge, resources
and attitude you’ll need to break new ground and
become a woman of influence and power.
www.cnr.edu/discover
1.800.933.5923 % admission@cnr.edu % 29 Castle Place, New Rochelle, New York 10805
5 real reasons you need a mobile website now! !"#$%&& #'"!&(')*+, &)-.
./012 3456455
Friday, August 26, 2011 7891:02 7;881<1+;=+*1>+-;?@1881 21
7;:0/?02 (881:+&;?A/BC
Have you been waiting for a train or a plane or a Starbucks? You have are one of Google’s bored users. I mean folks are just standing around with their mobile phones waiting for
D;E+F 3G55G63
something cool to look at. Transit advertising with QR codes. IJ88+!/<1 them to a video or a mini-mobile site.
#9H12 Direct
!JE89?/09;:2 #1K1:011:+L/</H9:1
%:M1N09;:+O/01M2 L/C+3G55
In you pubs QR codes again.
42. Why it’s worth it...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 22
We believe in this stuff.
This is our ad in the eduWEB Conference program book. Go to San Antonio August 1st to 3rd
and visit with Jeanne Gosselin who will be presenting and say howdy to Janet Sieff who will be
at our booth.
43. Being mobile is part of your forward thinking brand...
5 real reasons you need a mobile website now!
Friday, August 26, 2011 23
Our cartoon College Bound shows the typical undergraduate prospect and they are heavy mobile
users.
They expect that you have a mobile site.
Maybe you remember the statistic from Omni Update/Noel Levitz research that said 16% of web
browsers who are unhappy with your web site - your mobile site maybe -- they drop you from their
search list.
Not sure if you all get PS&Ls College Bound comics, but we though it was a subject worth commenting
on. See our cartoons at psandl.com/blog
44. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 24
So how does this really work and how much burden on your IT department will going mobile cause? how
much of your current site content is viable
45. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 24
So how does this really work and how much burden on your IT department will going mobile cause? how
much of your current site content is viable
46. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 25
Well our process takes the challenges step by step
47. Simple made easy....
Simplify navigation
5 real reasons you need a mobile website now!
Friday, August 26, 2011 25
Well our process takes the challenges step by step
48. Simple made easy....
Simplify navigation
Simplify design
5 real reasons you need a mobile website now!
Friday, August 26, 2011 25
Well our process takes the challenges step by step
49. Simple made easy....
Simplify navigation
Simplify design
Prioritize content
5 real reasons you need a mobile website now!
Friday, August 26, 2011 25
Well our process takes the challenges step by step
50. Simple made easy....
Simplify navigation
Simplify design
Prioritize content
Minimize user input
5 real reasons you need a mobile website now!
Friday, August 26, 2011 25
Well our process takes the challenges step by step
51. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 26
From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is all
about scaling down.
52. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 26
From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is all
about scaling down.
53. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 26
From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is all
about scaling down.
54. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 26
From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is all
about scaling down.
55. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 26
From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is all
about scaling down.
56. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 26
From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is all
about scaling down.
57. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 27
This is the road map. Unlike your big website you don’t need a GPS to navigate this. The logic is the same
in terms of user paths, just way less paths to follow. Once agin its a “fit to scale” situation.
58. Simple made easy....
Simplify navigation
5 real reasons you need a mobile website now!
Friday, August 26, 2011 27
This is the road map. Unlike your big website you don’t need a GPS to navigate this. The logic is the same
in terms of user paths, just way less paths to follow. Once agin its a “fit to scale” situation.
59. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 28
So here is Neumann U’s big site. Lots of user paths, news, links - a ton of well organized stuff to
look at, read and do. This site also has a strong brand appearance.
60. Desktop version
5 real reasons you need a mobile website now!
Friday, August 26, 2011 28
So here is Neumann U’s big site. Lots of user paths, news, links - a ton of well organized stuff to
look at, read and do. This site also has a strong brand appearance.
61. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 29
With mobile website design its your job to pare down the number of navigation choices. Here is a
wireframe view of Neumann’s site.
Remember the user is mobile - they are doing something else most times. AND Physically - smart
phone use has an entirely different human interaction compared to your desktop computer.
Taking into account the difference is the start of accounting for less choices
62. Simplify Design
5 real reasons you need a mobile website now!
Friday, August 26, 2011 29
With mobile website design its your job to pare down the number of navigation choices. Here is a
wireframe view of Neumann’s site.
Remember the user is mobile - they are doing something else most times. AND Physically - smart
phone use has an entirely different human interaction compared to your desktop computer.
Taking into account the difference is the start of accounting for less choices
63. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 30
Here is the second tier pages. Where a regular site is broad and deep, maybe with room for
the kitchen sink and the president’s letter a mobile site is a 5 pound sack. You cannot stuff 10
pounds into it.
Simplicity rules at every level of your mobile site design.
64. Minimize user input
5 real reasons you need a mobile website now!
Friday, August 26, 2011 30
Here is the second tier pages. Where a regular site is broad and deep, maybe with room for
the kitchen sink and the president’s letter a mobile site is a 5 pound sack. You cannot stuff 10
pounds into it.
Simplicity rules at every level of your mobile site design.
65. 5 real reasons you need a mobile website now!
Friday, August 26, 2011 31
And this is what the wireframe looks like.
Less choices all around - but it still has a reasonably strong brand appearance for the scale.
So based on the site map from the earlier slide, you can see that this mobile site has just about al that
can fit.
You need to understand the viewing scale in order to design effectively.
66. Design Simplified
5 real reasons you need a mobile website now!
Friday, August 26, 2011 31
And this is what the wireframe looks like.
Less choices all around - but it still has a reasonably strong brand appearance for the scale.
So based on the site map from the earlier slide, you can see that this mobile site has just about al that
can fit.
You need to understand the viewing scale in order to design effectively.
67. Prioritize content
10,0000
Pages
5 real reasons you need a mobile website now!
Friday, August 26, 2011 32
OY! Yes this requires more than just judicious editing.
This requires a new mindset, a mindset that (once again) you can’t fit 10lbs into a 5lbs bag.
You’ll have to fend off department heads and anyone else that makes content demands that will simple
not fit. The research you do at the beginning of the process will help you in this possible battle.
Can I say this enough times ????
68. Prioritize content
30
Pages
5 real reasons you need a mobile website now!
Friday, August 26, 2011 32
OY! Yes this requires more than just judicious editing.
This requires a new mindset, a mindset that (once again) you can’t fit 10lbs into a 5lbs bag.
You’ll have to fend off department heads and anyone else that makes content demands that will simple
not fit. The research you do at the beginning of the process will help you in this possible battle.
Can I say this enough times ????
69. Simple made easy....
5 real reasons you need a mobile website now!
Friday, August 26, 2011 33
So just to review, making your website mobile is a “smart” reduction of both
content and design specifically formatted for your mobile audience.
That about wraps it up, I sure there are questions so let me throw this back to
Janet for the Q&A.
70. Simple made easy....
Simplify navigation
5 real reasons you need a mobile website now!
Friday, August 26, 2011 33
So just to review, making your website mobile is a “smart” reduction of both
content and design specifically formatted for your mobile audience.
That about wraps it up, I sure there are questions so let me throw this back to
Janet for the Q&A.
71. Simple made easy....
Simplify navigation
Simplify design
5 real reasons you need a mobile website now!
Friday, August 26, 2011 33
So just to review, making your website mobile is a “smart” reduction of both
content and design specifically formatted for your mobile audience.
That about wraps it up, I sure there are questions so let me throw this back to
Janet for the Q&A.
72. Simple made easy....
Simplify navigation
Simplify design
Prioritize content
5 real reasons you need a mobile website now!
Friday, August 26, 2011 33
So just to review, making your website mobile is a “smart” reduction of both
content and design specifically formatted for your mobile audience.
That about wraps it up, I sure there are questions so let me throw this back to
Janet for the Q&A.
73. Simple made easy....
Simplify navigation
Simplify design
Prioritize content
Minimize user input
5 real reasons you need a mobile website now!
Friday, August 26, 2011 33
So just to review, making your website mobile is a “smart” reduction of both
content and design specifically formatted for your mobile audience.
That about wraps it up, I sure there are questions so let me throw this back to
Janet for the Q&A.
74. Q&A Thank you
psandl.com
Janet Sieff John Stapleton
Business Development Principal
janet@psandl.com john@psandl.com
412.904.3133 215.572.7938
Friday, August 26, 2011 34