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5 Proven Steps To Impact Yield Immediately

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5 Proven Steps To Impact Yield Immediately

  1. 1. David W. Black Vice President, Consulting and
 Market Research January 27, 2012
  2. 2. The Situation• Apps are up• More apps doesn’t mean more students• Families still feeling economic pinch• It’s January• Yield is impacted now but measured later
  3. 3. Benchmarks What are you measuring against? Timeframe Not every territory / segment is the same
  4. 4. SegmentingWhat audiences should be recruited? What are key messages? How are they making decisions?
  5. 5. Prioritize your efforts Study the data Work towards best fit Timeliness Call with an objective The mix Time to the task
  6. 6. Developing relationships –Not one and done Faculty Students Staff
  7. 7. Relationships notTransactions Allow your communications flows to provide background support Recruit outside your comfort zone Connect prospect with campus community Emotional decision
  8. 8. Tracking your yield rateFrequencyNot just by counseloror territoryLevel
  9. 9. Keep staff focusedTake aways On-going Be supportive Time to the task
  10. 10. Q&A
  11. 11. Yield BootcampSMART(Sales Management and Academic Recruitment Training)Contact Janet Sieff at 412-904-3133 orjanet@psandl.comwww.psandl.com

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