SlideShare is a highly popular platform for sharing professional content, with over 3 billion slide views per month. It has a highly professional audience, with traffic from business owners being five times higher on SlideShare than other popular websites. The use of content marketing in business-to-business companies is also growing, with companies spending a quarter of their marketing budgets on content marketing and 71% doing more content marketing than the previous year.

1. OF CONTENT MARKETING
SLIDESHARESLIDESHARE
The Quiet Giant
3 BILLION
SLIDE VIEWS A MONTH
THAT’S 1,140 SLIDES
VIEWED PER SECOND
THAT’S 1,140 SLIDES
VIEWED PER SECOND
HIGHLY PROFESSIONAL AUDIENCE
SLIDESHARE’S AUDIENCE COMES FROM
According to ComScore, 100 equals the
average traffic to a particular site within a
specific demographic. SlideShare has five
times traffic from business owners than other
popular websites.
KEY:
BUSINESS
OWNER
MICRO BUSINESS
OWNER
SMALL BUSINESS
OWNER
C-LEVEL WORK IN SMALL
BUSINESS
507
594
518
99
93
146
91
139
96
166
89
199
144
94
85
82
162
156
108
130
99
147
95
164
90
0
2007
1,529,805
6,116,777
16,993,514
33,194,966
60,077,045
2008 2009 2010 2011
5
10
15
20
25
30
35
40
45
50
55
60
65
VISITORS(MILLIONS)
SLIDESHARE VISITOR GROWTH
A recent study by the B2B Technology
Marketing Community on LinkedIn shows the current
state of content marketing in the B2B space.
Marketers are spending a quarter of
their marketing budgets on
content marketing.
of B2B companies are doing more
content marketing than the
previous year.
71%71%71%$$
B2B Marketing
Programs
B2B Marketing
Programs
82% 70% 68% 64% 32%
The Optimal
Presentation
The Optimal
Presentation
Keep It
Short & Sweet
Keep It
Short & Sweet
AVERAGE NUMBER OF
SLIDES PER PRESENTATION 1919
NUMBER OF SLIDES
Less than 10 10-30
30-50 50-100 100+
33%33%33%
14%14%14% 7%7%7% 1%1%1%
45%45%45%
Be visualBe visual
AVERAGE NUMBER OF
PICTURES PER PRESENTATION
AVERAGE NUMBER OF
PICTURES PER PRESENTATION
19
AVERAGE NUMBER OF
WORDS PER SLIDE
24
GET TO THE
POINT
GET TO THE
POINT
SOURCES:
CONTENT MARKETING INSTITUTE
SLIDESHARE.NET
QUANTCAST
COMSCORE
Content marketing is a marketing technique that involves the creation or sharing of
content for the purpose of engaging customers. More and more companies are incor-
porating content marketing into their overall digital strategies.
Top Strategies Used in B2B Marketing Programs
Content
Marketing
Search
Engine
Marketing
Host or
Attend
Events
Public
Relations
Print
TV
Radio
SLIDESHARE IS THE WORLD’S LARGEST
PROFESSIONAL CONTENT SHARING COMMUNITY
ONE OF THE
TOP 150
SITES ON THE WEB
60 MILLION
VISITORS A MONTH
ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT