The 4th board meeting of the Arbitrage startup discusses their progress. Alex Chan has joined as the new board member. They discuss branding challenges around their logo and positioning. Intellectual property of their software is also discussed, regarding choices between Ruby, .NET and PHP. Key challenges include building the brand and team while managing constraints on human resources. Meeting frequency options are considered from weekly to every 3 months. The next meeting will be a video call on January 12th at listed times.

1. 4th Board Meeting
Date : 9 December 2012 ( Sunday )
Time: London, UK 5.00pm
New York, USA: 1.00pm
California, USA: 10.00am
Malaysia: 1.00am ( Monday )
Conference Call Information : Skype id :BeautyArbitrage
Skype Group : Arbirage
for Stanford University Venture Lab 2012

2. Agenda & Purpose
Agenda & Purpose (2 Minutes )
Highlight & lowlights summary (8 Minutes)
Action items from last Board meeting & Progress (16 Minutes)
Key challenges & Decisions / Next step for resolving & implementing
(16 Minutes )
Discuss what is was like working together ( 16 Minutes )
Confirm next Board meeting time and location( 2 Minutes )

3. Highlights & Lowlights
1) Alex Chan become our new Board Member

4. Action item from last meeting &
Progress :
1) Team Building
1) Magdalena has been removed from our Board
2) Logo & trademark (Brand Building)
http://goo.gl/7df5h (Sam)
http://www.logogarden.com/terms-of-service.php#diyweb (Alex Chan )
Existing logo
3) Brand Positioning (Brand Building)
One to one skype call ( Between Cory & Peter )

5. Action item from last meeting &
Progress :
4) Software Intellectual Property
Srini to review websitehttp://adexin.com/ and will make
recommendation, if any, at next meeting
5) Human Resources
Srini to review report on founder of Hacker Monthly & Startup
Ecosystem Report 2012 before present any recommendation to solved
constraints of Human Resources, if any, at next board meeting.

6. Key Challenges & Decision
Multiple Frames & Constraints :
1) Brand Building
bricks : Logo & Brand positioning
walls : Brand Building
Cathedrals : Funding
Constraints : Human Resources

7. Key Challenges & Decision
Multiple Frames & Constraints :
2) Software Intellectual Property
bricks : Ruby Vs .Net & PHP to connect with Database (Microsoft SQL)
http://techcrunch.com/2012/11/20/startup-genome-ranks-the-worlds-top-
startup-ecosystems-silicon-valley-tel-aviv-l-a-lead-the-way/
walls : Software Intellectual Property
Cathedrals : Funding
Constraints : Human Resources

8. Key Challenges & Decision
Multiple Frames & Constraints :
3) Team Building
bricks: Team ethical code
walls : Team Building
Cathedrals : Funding (Refer : Discuss What it like working together
below : )
Srini / Alex : Silicon Valley (Seed Funding) Nevada Corporation
Cory : New York ( Product /market fit ) Delaware Corporation
Sam : London ( Crowd funding : Crowdcube.com) UK based limited Co
Peter : Malaysia (Corporate investor : Berjaya Group) might have to give
up majority shareholding. However can do M&A like Friendster
acquisition. Might closed down office in US like Frienster office in
Silicon Valley.
Constraints : Human Resources

9. Discuss what it like working
together :
1) Team Building (Refer Cathedrals funding
above)
Equity or share option
Before funding: 0.25% to 2% of the company vesting over 4 years
http://www.feld.com/wp/archives/2004/07/boards-that-are-not-
bored.html
After funding : Co-founder of facebook : 6% of company vesting
over 3 years

10. Discuss what it like working
together :
1) Team Building
Future Board Meeting
One Week per meeting ( 52 meeting per year )
2 weeks per meeting ( Existing course )
One month per meeting ( 12 meeting per year )
2 months per meeting ( 6 meeting per year )
3 months per meeting ( 4 meeting per year )

11. Next meeting time & location :
Date : 12 January 2013 ( Saturday )
Time: London, UK 2.30pm
New York, USA: 10.30am
California, USA: 7.30am
Malaysia: 10.30pm
Conference Call Information : Skype id :BeautyArbitrage
Skype Group : Arbirage