The document appears to be a summary of results from a marketing research survey about online and in-store apparel shopping behaviors. Some key findings: - 79% of respondents rated their internet access as a 5 out of 5. - Women purchase apparel online more frequently than men. - 60% of respondents last made an in-store apparel purchase 1 week to 1 month ago. - 43% last made an online apparel purchase 1 week to 1 month ago. - The top reasons for visiting online stores were browsing (57%) and purchasing an item for themselves (28%). - 70% had previously purchased something online that they planned to buy in-store.

1. Marketing Research

8. How competent are you with technology?
20
16,
12
8
4
0
4
2 3 5 6 7 8 9 10
1 0 0%
2 1 2%
3 0 0%
4 0 0%
5 2 4%
6 1 2%
7 5 11%
8 10 21%
9 10 21%
10 18 38%
On a scale from one to five, how would you rate your access to the internet?
42
35
28
21
14
7
1 0 0%
2 0 0%
3 2 4%
4 8 17%
5 37 79%
2 3 4

9. ....
<I>
(!)
Female
Male
Frequency of Purchasing Online Apparel by Gender
0 15 30
Frequencies of Online Purchases
45 60
■Upper:
$100,000 - up
■Upper Middle:
$75,000 -
$100,000
■Prefer not to
answer
■Middle:
$50,000 -
$75,000
■Lower $0-
$25,000

10. When was the last time you made a purchase of apparel in a storefront?
A month l... (t3)
A week to... (28)
"':Over a yea... (OJ
Never (OJ
Less than ... (6)
Less than a week ago 6 13%
A week to a month ago 28 60%
A month to a year ago 13 28%
Over a year ago 0 0%
Never 0 0%
When was the last time you made an online apparel purchase?
A week to.._ (20)
A month t.. [12) Yesterday 2 4%
Less than a week ago 9 19%
- o v o r ayea_. fl)
-N o v e r (1)
A week to a month ago 20 43%
Yesterday (2) A month to a year ago
Over a year ago
12
3
26%
6%
Loss than... (9] Never 1 2%

11. 1. Apparel Selection..............................
2. Prices................................................
3. Convenience.....................................
3.78
3.85
4. Location............................................. 4.26
5. General Shopping Experience........... 4.72
6. Ease of Use........................................ 4.79
7. Customer Service............................... 5.04

12. The last time you visited an online store, what was your reason for visiting?
Purchasm... l 1 3 J - - - -
To purchas... (SJ
fll
How often do you browse for apparel online?
18
1 2 4%
2 8 17%
3 10 21%
4 11 23%
5 16 34%
2 3 4 5
Browsing 27 57%
Purchasing an item for myself 13 28%
To purchase a gift 5 11%
Research a certain item 1 2%
Other 1 2%

13. Have you ever made a purchase on line that you previously planned to purchase in a store?
Yes 33 70%
No 14 30%
Why:
• Found a cheaper price
• Store didn't have my size
• Didn't have what I originally wanted
• Convenience

14. Of these Items, which would you be most likely to research in stores before purchasing online?
Footwearf18J--------::i- None
Headwcar [OJ
Shirts (All tops included)
6 13%
4 9%
Jackots [2)
- O t h e r [41 Pants 13 28%
Jackets 2 4%
Nono (6) Footwear 18 38%
Pants [13) Shirts (Al...I4I
Headwear 0 0%
Other 4 9%

15. Of these items, how extensively do you research all pricing options? [Footwear]
Never research ot...
MosUy never rese...
Sometimes researc...
Often Research ot...
Always Research o...
15
Never research other price 9 19%
Mostly never research other prices 6 13%
Sometimes research other prices 12 26%
Often Research other prices 13 28%
Always Research other prices 7 15%