Top content marketing experts, from Jeff Bullas and Rand Fishkin to Lee Odden and Larry Kim, weigh in on the information overload problem and what can be done to create stand-out visual content that still draws attention in a media-saturated Web.
2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”.
Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media.
Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
20 Positive Thoughts To Keep You Motivated For SuccessPawan Kumar
Positive thoughts are the key to making your dreams and goals come true. Here are 20 inspirational thoughts that will lead you to success. Visit - https://sarv.com/
2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”.
Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media.
Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
20 Positive Thoughts To Keep You Motivated For SuccessPawan Kumar
Positive thoughts are the key to making your dreams and goals come true. Here are 20 inspirational thoughts that will lead you to success. Visit - https://sarv.com/
9 Actionable Healthcare Tweets from HIMSS 2015Buddy Scalera
9 tweets and action items for healthcare marketers and content strategists, as developed by Marilyn Cox @MarilynECox (Oracle) and Buddy Scalera @MarketingBuddy.
Be sure to visit: http://www.slideshare.net/americanregistry
ABCs of Email Marketing : A Glossary Of TermsPawan Kumar
Here we’ve listed all the ABCs (glossary terms) to be fluent in email marketing. If you want to share some other terms, leave in comment box. To know more about email marketing, visit - https://sarv.com/email-marketing/
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotat...Buddy Scalera
Visual Content Strategy presentation delivered at the Content Marketing World 2015 by Buddy Scalera. Views here are my own and do not necessarily represent those of my employer, Content Marketing World, or anyone else.
Annotated Version includes modifications to prepare it for Slideshare and ebooks.
http://www.buddyscalera.com
Grok is (c) 2011 Buddy Scalera & Pat Quinn. Do not use without permission.
Using your brain to beat addiction. Getting your message across in addiction therapy.
This may be of interest to those working in the area of substance misuse.
The 33 Undisputable Laws of Content Marketing SuccessMarcus Sheridan
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely on LinkedIn for professional networking these days, it’s essential to create a profile that will help you stand out and get noticed by the people who make hiring decisions in your industry. It’s not an easy task, but it can be
done – with the help of some pro-level tips for strengthening your LinkedIn presence and gaining an edge over the competition. If your “Who’s Viewed Your Profile” chart is flatlining week after week, the advice below will help breathe new life into your profile, improve your visibility in search results, generate more views, and impress your audience.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The Art of Visual Content and the Science That Makes it Convert Uberflip
From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore.
These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions.
In this presentation, we explore:
- Key characteristics of highly compelling visual content.
- How to create killer infographics, presentations and more.
- Visual content creation tips for both small businesses and large organizations.
- How to optimize the content experience to generate leads from your visual content.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
How to Creatively Use Shapes to Make Your Designs Stand OutVisme
The success of any visual storytelling or visual marketing strategy relies mainly on what the audience perceives. Today, I want to go back to basics and talk about how all the things we see can be associated with simple shapes and how the use of these shapes affects the outcome of our strategies.
Anything and everything, from elements in a photograph to a certain typography can be analyzed in terms of shape. All the bits and pieces inside our presentations, infographics and visual strategies are telling their own story. It is up to us to put these pieces together in a way that creatively and effectively tells our story.
Read more at https://visme.co/blog/geometric-meanings/#HftuMFjSARtsZaVg.99
Although you probably know the difference between serif and sans-serif fonts, typography is actually so much more interesting than that. Did you know that letters can be dissected into parts as if they were a puzzle? Like people, fonts have personalities, moods, styles—and even anatomical features!
In this Slideshare, we will look at the different parts that make up letters and their real-life counterparts, visualized in the guide below with some fun analogies.
Read more at https://visme.co/blog/type-anatomy/#ckFXKWI00MvKGooS.99
Younger generations (mostly Millennials and Generation Z) use an emoji language in which they communicate using only, or mostly, emoji. Some emoji are pretty obvious in their meaning, like smiley faces, frowning faces and hearts. Other emoji have acquired double meanings, like the eggplant and peach emoji. This new emoji language has become so important that there are now emoji translators, most famous of all being Keith Broni. His work involves helping businesses use emoji properly to avoid the dreaded “emoji fail.”
Read more at https://visme.co/blog/emoji-marketing-guide/#8vGw0OTFWA0OyAiT.99
What is Gender Neutral Design? Here's How to Best Use ItVisme
Design stereotypes are everywhere. One of the most noticeable is the one that separates designs into feminine and masculine.
Even though designers tend to follow the feminine / masculine stereotype to reach the right audience, gender-neutral design is becoming more relevant. In all realms of design, we can see how gender neutrality is taking over. Gender-neutral design is not widespread yet, but seems like it will be in the years to come.
How can you make your designs more gender-neutral? By finding a balance between masculine and feminine. Let’s look at the different ways that the feminine / masculine stereotype manifests itself in different aspects of design. With this knowledge, you can make informed decisions about the overall look and feel of your designs and how gender-neutral you want them to be.
Read more at https://visme.co/blog/feminine-design-masculine-design/#47dLwb8k53xgsZRw.99
Long considered the dark art of persuasion, subliminal messages are often connected to conspiracy theories of politicians and advertisers using them to manipulate our minds and modify our behaviors.
But do subliminal messages really work? And if so, how?
The scientific exploration of the subliminal is slowly maturing since it first came to public knowledge in the 1950s. Here we attempt to walk you through 60 years of subliminal research and experiments, so that you can use this knowledge to empower yourselves.
Read more at https://visme.co/blog/subliminal-messages/#vcMPUePQpLPk7SeQ.99
9 Actionable Healthcare Tweets from HIMSS 2015Buddy Scalera
9 tweets and action items for healthcare marketers and content strategists, as developed by Marilyn Cox @MarilynECox (Oracle) and Buddy Scalera @MarketingBuddy.
Be sure to visit: http://www.slideshare.net/americanregistry
ABCs of Email Marketing : A Glossary Of TermsPawan Kumar
Here we’ve listed all the ABCs (glossary terms) to be fluent in email marketing. If you want to share some other terms, leave in comment box. To know more about email marketing, visit - https://sarv.com/email-marketing/
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotat...Buddy Scalera
Visual Content Strategy presentation delivered at the Content Marketing World 2015 by Buddy Scalera. Views here are my own and do not necessarily represent those of my employer, Content Marketing World, or anyone else.
Annotated Version includes modifications to prepare it for Slideshare and ebooks.
http://www.buddyscalera.com
Grok is (c) 2011 Buddy Scalera & Pat Quinn. Do not use without permission.
Using your brain to beat addiction. Getting your message across in addiction therapy.
This may be of interest to those working in the area of substance misuse.
The 33 Undisputable Laws of Content Marketing SuccessMarcus Sheridan
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely on LinkedIn for professional networking these days, it’s essential to create a profile that will help you stand out and get noticed by the people who make hiring decisions in your industry. It’s not an easy task, but it can be
done – with the help of some pro-level tips for strengthening your LinkedIn presence and gaining an edge over the competition. If your “Who’s Viewed Your Profile” chart is flatlining week after week, the advice below will help breathe new life into your profile, improve your visibility in search results, generate more views, and impress your audience.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The Art of Visual Content and the Science That Makes it Convert Uberflip
From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore.
These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions.
In this presentation, we explore:
- Key characteristics of highly compelling visual content.
- How to create killer infographics, presentations and more.
- Visual content creation tips for both small businesses and large organizations.
- How to optimize the content experience to generate leads from your visual content.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
How to Creatively Use Shapes to Make Your Designs Stand OutVisme
The success of any visual storytelling or visual marketing strategy relies mainly on what the audience perceives. Today, I want to go back to basics and talk about how all the things we see can be associated with simple shapes and how the use of these shapes affects the outcome of our strategies.
Anything and everything, from elements in a photograph to a certain typography can be analyzed in terms of shape. All the bits and pieces inside our presentations, infographics and visual strategies are telling their own story. It is up to us to put these pieces together in a way that creatively and effectively tells our story.
Read more at https://visme.co/blog/geometric-meanings/#HftuMFjSARtsZaVg.99
Although you probably know the difference between serif and sans-serif fonts, typography is actually so much more interesting than that. Did you know that letters can be dissected into parts as if they were a puzzle? Like people, fonts have personalities, moods, styles—and even anatomical features!
In this Slideshare, we will look at the different parts that make up letters and their real-life counterparts, visualized in the guide below with some fun analogies.
Read more at https://visme.co/blog/type-anatomy/#ckFXKWI00MvKGooS.99
Younger generations (mostly Millennials and Generation Z) use an emoji language in which they communicate using only, or mostly, emoji. Some emoji are pretty obvious in their meaning, like smiley faces, frowning faces and hearts. Other emoji have acquired double meanings, like the eggplant and peach emoji. This new emoji language has become so important that there are now emoji translators, most famous of all being Keith Broni. His work involves helping businesses use emoji properly to avoid the dreaded “emoji fail.”
Read more at https://visme.co/blog/emoji-marketing-guide/#8vGw0OTFWA0OyAiT.99
What is Gender Neutral Design? Here's How to Best Use ItVisme
Design stereotypes are everywhere. One of the most noticeable is the one that separates designs into feminine and masculine.
Even though designers tend to follow the feminine / masculine stereotype to reach the right audience, gender-neutral design is becoming more relevant. In all realms of design, we can see how gender neutrality is taking over. Gender-neutral design is not widespread yet, but seems like it will be in the years to come.
How can you make your designs more gender-neutral? By finding a balance between masculine and feminine. Let’s look at the different ways that the feminine / masculine stereotype manifests itself in different aspects of design. With this knowledge, you can make informed decisions about the overall look and feel of your designs and how gender-neutral you want them to be.
Read more at https://visme.co/blog/feminine-design-masculine-design/#47dLwb8k53xgsZRw.99
Long considered the dark art of persuasion, subliminal messages are often connected to conspiracy theories of politicians and advertisers using them to manipulate our minds and modify our behaviors.
But do subliminal messages really work? And if so, how?
The scientific exploration of the subliminal is slowly maturing since it first came to public knowledge in the 1950s. Here we attempt to walk you through 60 years of subliminal research and experiments, so that you can use this knowledge to empower yourselves.
Read more at https://visme.co/blog/subliminal-messages/#vcMPUePQpLPk7SeQ.99
Real Life Examples of How Color Affects Our Perceptions of Reality Visme
In the magical world of design, colors play a very important role. When creating a brand guide for your business, it's essential to pick the right colors early on. Understanding the psychological effects of colors is a great starting point. But your efforts shouldn’t stop there!
There are perceptions associated with color that go much deeper than the common things we know about them.
Read more at https://visme.co/blog/color-meanings/#lXGT4GKWggrqWyDc.99
13 Types of Infographics You Can Use for Business and MarketingVisme
On average, Americans consume 63 gigabytes of information per person per day. That's roughly half of all the storage space in a new MacBook Air laptop.
With so much information bombarding us on a daily basis, it's no wonder we've become desensitized to even the most shocking statistics.
In a world of information overload, the ability to visualize information is more than just a nice-to-have skill -- it's now a necessity.
But how can you communicate more effectively when the lack of time and design knowledge limits how far you can go with your message?
Here are 13 types of infographics you could use as templates to visualize your data in business and marketing.
Read more at https://visme.co/blog/how-to-make-an-infographic/#im8hQUldPP959H3d.99
12 Visual Hierarchy Principles Every Designer Needs to KnowVisme
What makes a great design? Even amateurs and who consider themselves complete non-designers can create effective compositions by prioritizing their content. What is the most important element of your design? What do you want audiences to notice second or third?
Visual hierarchy is a method of organizing design elements in order of importance. In other words, it’s a set of principles that influence the order in which we notice what we see.
These golden rules help us compose designs that are aesthetically pleasing and attract the right attention.
Utilizing certain hierarchy principles can help even non-designers create successful visual presentations that are both efficient and effective. While the precise number of hierarchy principles varies greatly depending on the source, we’ve divided them into the following 12 concepts, summarized in this Slideshare.
Read more at https://visme.co/blog/visual-hierarchy/
Give Better Presentations Using Your Body LanguageVisme
Almost 50 years ago, a Scottish academic named David Abercrombie1 told the world that while we speak with our vocal organs, we converse with our entire bodies.
The study of what we now refer to as paralanguage soon made its way out of peer-reviewed journals and into the mainstream world of motivational speakers and self-help coaches.
What is paralanguage? And is it true that our bodies give away our secrets even though we have thoroughly researched and prepared our presentations?
Linguistic scholars in the last half century have concluded that communication goes far beyond the words we speak and into the realm of inferred messages and vocal qualifiers.
In this post, we go over the definition of paralanguage, according to scholars, and look at how you can apply this knowledge to deliver more effective and convincing presentations.
Read more at https://visme.co/blog/what-is-paralanguage/#xQbKSamVc6zrGAJ6.99
The most successful and memorable presentations have one thing in common.
They all have a story to tell.
No matter how many facts or charts need to be presented, incorporating stories into a presentation will keep your audience focused and intrigued. Using stories to support data is a well-known technique in all aspects of public speaking, from motivational talks to in-company sales pitches.
In this guide, we will look at 7 ways to structure your presentations using storytelling techniques to keep your audience engaged until the very end. Look closely at each one to see which fits your presentation’s purpose best.
Read more at https://visme.co/blog/presentation-structure/#GDw2r22TyHo71TTX.99
Are the graphics you're creating suitable for print or screen? Here's a guide to help you make sure that the visuals you are making are perfect for print or screen.
Infographic Checklist: What You Need To Create An Event FlyerVisme
Designing your own flyer for your big event? Flyer fail is the last thing you want. Use this checklist to create an amazing event flyer like a professional designer
The Future of Event Marketing Trends and ChallengesVisme
To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.
There are perceptions associated with a color that go much deeper than the common things we know about them.
Learn more about the positive and negative effects of the colors: black, white, red, yellow, blue, and green in designs here:
http://blog.visme.co/color-meanings/
What Is Paralanguage? And How Can You Use It to Give Better Presentations?Visme
We speak paralanguage when we gasp, sigh, clear our throats, change our tone, whisper or shout, emphasize certain words, wave our hands, frown or smile, laugh or cry, string vocal identifiers like un-huh and ah-hah between our words, or speak faster or slower.
Mehrabian suggested that when people speak to us, we absorb a mere seven percent of what they are saying through the words they use.
We derive 55 percent of the meaning from their body gestures and posture and physical clues, and 38 percent from the tone and inflections of the words they present.
We cannot trust our bodies to speak as one with our words. They will betray us, with breathless gasps, with hurried words that depict our nervousness, with incredulous expressions even while we nod agreement.
In our everyday communications, most of us use paralanguage as a kind of shortcut to delivering certain messages. We use our arms and hands to say good-bye, we encourage people to come closer by beckoning with our finger, we hold our hands up, palms forward, to tell people to back off, and we shrug to indicate we don’t know the answer.
In speeches, by altering our tone and using gestures, we can highlight what we are saying and emphasize what we want our audiences to remember.
The one thing that paralanguage does not do effectively is cross cultural barriers. Gestures that may mean one thing in Western cultures, for example, may mean something completely different in the Far East or Middle Eastern cultures.
If you make presentations, you need to be aware of the impact of your paralanguage. It’s a good idea to practice your remarks in front of a mirror, discerning your natural gestures and facial expressions and determining if they are augmenting your message, or detracting from it.
Read more here: http://blog.visme.co/what-is-paralanguage/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover