The document provides guidance on writing effective college application essays. It discusses the importance colleges place on the essay as a factor in the admissions decision. When student profiles are otherwise similar, a strong essay can tip the balance. The essay allows applicants to share something beyond grades and test scores like their personality or contributions they could make. The document then analyzes different types of essay prompts and provides tips on how to effectively address each type of prompt in the essay. It stresses focusing narrowly, using specific examples or details, and avoiding common pitfalls like being overly broad or insincere.