The document discusses Synchrony Bank's key strategies, with a focus on diversifying products and markets. After Walmart ended its 20-year partnership in 2019, Synchrony shifted its strategy to focus on gaining new clients and improving its technology to offer more self-service options. As an employee and former client, the author notes Synchrony's technological capabilities lag behind competitors like Discover and Capital One. However, Synchrony is aware of this issue and is focusing on innovation. The strategic management process is effective as it incorporates customer and market feedback to implement risk-averse strategies.