Rick Altman on Film Genre Genre, it would appear, is not your average descriptive term, but a complex concept with multiple meanings, which we might identify as follows:
Blueprint genre as  blueprint , as a formula that precedes, programmes and patterns industry production
Structure genre as  structure , as the formal framework on which individual films are founded
Label genre as  label , as the name of a category central to the decisions and communications of distributors and exhibitors
Contract genre as  contract , as the viewing position required by each genre film of its audience
Simple Or put more simply even: Production (blueprint) Text (structure) Exhibition (label) consumption  (contract)
Summary Each major genre has been defined in terms of a nucleus of films obviously satisfying the theory's fourfold assumptions: (a) Each film was produced according to a recognizably generic  blueprint . (b) Each film displays the basic  structures  commonly identified with the genre. (c) During its exhibition each film is regularly identified by a generic  label . (d) Audiences systematically recognize each film as belonging to the genre in question and interpret it accordingly. ( contract )

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  • 1.
    Rick Altman onFilm Genre Genre, it would appear, is not your average descriptive term, but a complex concept with multiple meanings, which we might identify as follows:
  • 2.
    Blueprint genre as blueprint , as a formula that precedes, programmes and patterns industry production
  • 3.
    Structure genre as structure , as the formal framework on which individual films are founded
  • 4.
    Label genre as label , as the name of a category central to the decisions and communications of distributors and exhibitors
  • 5.
    Contract genre as contract , as the viewing position required by each genre film of its audience
  • 6.
    Simple Or putmore simply even: Production (blueprint) Text (structure) Exhibition (label) consumption (contract)
  • 7.
    Summary Each majorgenre has been defined in terms of a nucleus of films obviously satisfying the theory's fourfold assumptions: (a) Each film was produced according to a recognizably generic blueprint . (b) Each film displays the basic structures commonly identified with the genre. (c) During its exhibition each film is regularly identified by a generic label . (d) Audiences systematically recognize each film as belonging to the genre in question and interpret it accordingly. ( contract )