BluFocus is an advanced testing company for the home entertainment industry located in Toluca Lake, California. They were the first Blu-ray testing facility and provide 3D and 2D Blu-ray testing and verification services. BluFocus tests 3D video quality, functionality with different players and displays, and human factors. They ensure content meets specifications and passes official Blu-ray verification. BluFocus is involved in several 3D committees and forums to help establish best practices for 3D home media.

1. BluFocus Inc.
3D BLU-RAY
TESTING & VERIFICATION
JUAN REYES
CTO

2. About BluFocus
MISSION: TO ENSURE THE OVERALL QUALITY OF HOME MEDIA PRODUCTS BY
WORKING DIRECTLY WITH GROUPS DURING THE PRODUCTION PROCESS AND
PROVIDING THEM WITH TESTING, BEST PRACTICES, PROJECT ENGINEERING,
ADVISEMENT SERVICES AND MORE.
 ADVANCED TESTING COMPANY FOR THE HOME ENTERTAINMENT INDUSTRY
 LOCATED IN TOLUCA LAKE, CALIFORNIA
 FIRST BLU-RAY TESTING FACILITY (EX: AVATAR DVD/BLU-RAY)
 PROJECT MANAGEMENT & ADVISEMENT (EX: THE DARK KNIGHT)
 OFFICIAL 2D AND 3D BLU-RAY DISC ASSOCIATION (BDA) TESTING CENTER
1ST NORTH AMERICAN TEST CENTER FOR MOVIE PLAYER VERIFICATION
 OFFICIAL BD+ VERIFICATION FACILITY
 OFFICIAL THX CERTIFICATION FACILITY FOR BLU-RAY AND DVD
 MOBILE APPLICATION TESTING

3. 3D Testing
TESTING EQUIPMENT

4. 3D Testing – Testing Equipment
 3D DISPLAYS
 ACTIVE
 PASSIVE

5. 3D Testing – Testing Equipment
 3D DISPLAYS
 ACTIVE
 PANASONIC
 PLASMA
 SAMSUNG
 PLASMA, LCD, LED
 SONY
 LCD, LED
 LG
 PLASMA, LCD, LED
 OTHERS
 MITSUBISHI, TOSHIBA, MORE TO COME

6. 3D Testing – Testing Equipment
 3D DISPLAYS
 ACTIVE - CONSIDERATIONS
 FULL 1080P PER EYE
 GHOSTING, HEAD TILT, ETC.
 ADDITIONAL GLASSES RECOMMENDED
 SOME UNIVERSAL GLASSES AVAILABLE
 RECOMMENDED FOR USE DURING TESTING

7. 3D Testing – Testing Equipment
 3D DISPLAYS
 PASSIVE
 JVC
 HYUNDAI
 LG
 VIZIO
 MORE TO COME

8. 3D Testing – Testing Equipment
 3D DISPLAYS
 PASSIVE - CONSIDERATIONS
 NOT FULL 1080P PER EYE
 MORE AFFORDABLE GLASSES
 DISPLAYS MAY BE MORE EXPENSIVE

9. 3D Testing – Testing Equipment
 3D DISPLAYS
 AUTOSTEREOSCOPIC
 NOT READILY AVAILABLE
 NOT PRACTICAL FOR QC NEEDS

10. 3D Testing – Testing Equipment
 BLU-RAY PLAYERS
 PROFILE 5 (3D)
 PANASONIC – DMP-BDT100/300/350
 SAMSUNG – BD-C7900/6900/6800/5900
 SONY – BDP-S470/S570/S770
 LG – BX580
 TOSHIBA , OPPO, SHARP, VIZIO, AND OTHERS
 PROFILE 5 GAME CONSOLE (3D)
 SONY PLAYSTATION 3
 PROFILE 2 OR EARLIER (2D)
 BE AWARE OF FIRMWARE UPDATES!

11. 3D Testing – Testing Equipment
 3D CAPABLE RECEIVERS
 HDMI 1.4A
 DENON
 MARANTZ
 ONKYO
 PIONEER
 SAMSUNG
 SONY
 YAMAHA, AND OTHERS
 HDMI 1.3 RECEIVERS WILL NOT PASS 3D SIGNAL AND WILL
RESULT IN 2D PLAYBACK
 CABLES ARE IMPORTANT

12. 3D Testing – Testing Equipment
 COMPUTER SYSTEMS
 BLU-RAY 3D SOFTWARE PLAYERS
 ARCSOFT TOTALMEDIA THEATRE
 COREL WINDVD
 CYBERLINK POWERDVD
 ROXIO CINEPLAYER BD
 3D QC APPLICATIONS
 SCENARIST QC
 COMPUTER 3D GRAPHICS CARDS
 NVIDIA
 ATI
 3D MONITOR
 SAMSUNG
 ACER
 VIEW SONIC

13. 3D Testing
CONTENT TESTING

14. 3D Testing – Content Testing
2D Video Testing Example
Master Test 1
3 Tests
Minimum
Encode Test 2
Blu-ray Disc Test 3

15. 3D Testing – Content Testing
3D Video Testing Example
Master Master Tests 1 & 2
Left – 1080p Right – 1080p
Master Left
Master Right
Tests 3 & 4
Encode Encode Encode Left
Left – 1080p Right – 1080p Encode Right
MVC
Multi-view
Tests 5 & 6
10 Tests codec Point of Focus Test
Non-Point of Focus Test “Avatar Headache” - Shadow Locked.com
Tests 7, 8 & 9 Test 10
Profile 5 Player Profile 2.0 Player
Blu-ray Disc •2D/3D Displays
•2D Displays
•3D Displays
•Passive
•Active

16. 3D Testing – Content Testing
 FUNCTIONALITY
 PROFILE 5 PLAYER -> 3D DISPLAY
 PROFILE 5 PLAYER -> 2D DISPLAY
 PROFILE 5 PLAYER (PS3) -> 3D DISPLAY
 PROFILE 5 PLAYER (PS3) -> 2D DISPLAY
 PROFILE 2 PLAYER (OR EARLIER) -> 2D OR 3D DISPLAY
 COMPATIBILITY
 MULTIPLE 3D PLAYERS
 SEVERAL LEGACY 2D PLAYERS

17. 3D Testing – Content Testing
 3D QUALITY
 MORE THEN VIDEO COMPRESSION QUALITY
 LOOK FOR 3D ISSUES
 GHOSTING – WHEN THE IMAGE FOR ONE EYE IS VISIBLE TO THE OTHER
 CARDBOARDING – WHEN OBJECTS APPEAR FLAT WITH LITTLE OR NO DEPTH
 EXTREME DIVERGENCE – STEREO SEPARATION OF AN OBJECT IS EXTREME AND
REQUIRES A VIEWER’S EYES TO TURN OUTWARD IN A MANNER THAT MAKES IT
DIFFICULT OR IMPOSSIBLE FOR A VIEWER TO FUSE THE TWO IMAGES
 EXTREME CONVERGENCE – STEREO SEPARATION OF AN OBJECT IS EXTREME
AND REQUIRES A VIEWER'S EYES TO CONVERGE IN A MANNER THAT MAKES IT
DIFFICULT OR IMPOSSIBLE FOR A VIEWER TO FUSE THE TWO IMAGES
 EDGE VIOLATION – OBJECTS HAVING SIGNIFICANT DETAIL AT EDGES OF SCREEN
CAUSING THEM TO BE DIFFICULT TO FOCUS ON ESPECIALLY WHEN DETAILS IN ONE
OF THE VIEWS EXTENDS BEYOND THE EDGE OF THE SCREEN

18. 3D Testing – Content Testing
 3D QUALITY
 3D ISSUES
 VIEW DISCREPANCY– INFORMATION APPEARING IN ONE EYE AND NOT THE
OTHER (I.E. SPECULAR HIGHLIGHTS, LENS FLARE, ETC.)
 MULTIPLE POINTS OF REFERENCE – TOO MANY OBJECTS WITH DIFFERENT
FOCAL POINTS OR DEPTHS (I.E. VIDEO, MENUS, TITLES, ETC.)
 ABRUPT DEPT CHANGES – SCENE CUTS WHERE DEPTH CHANGE IS SIGNIFICANT
AND REQUIRE THE VIEWERS EYES TO QUICKLY CONVERGE/DIVERGE
 REVERSE/PSEUDO 3D– LEFT AND RIGHT EYE IMAGES ARE REVERSED
 OBJECT EDGE PLANE DISTORTION – EDGES OF AN OBJECT APPEAR TO BE ON
A DIFFERENT PLANE THAN THE REST OF THE OBJECT
 IMAGE VARIATION BETWEEN VIEWS – WHEN VIDEO INFORMATION SUCH AS
COLOR, BLACK LEVELS, FOCUS, ETC. VARIES BETWEEN VIEWS

19. 3D Testing – Content Testing
 3D SUBTITLES
 DEPTH CONFLICT WITH VIDEO
 CAN VARY BASED ON LANGUAGE
 BREATHING/JUMPING ISSUES
 GHOSTING

20. 3D Testing
HUMAN FACTORS

21. 3D Testing – Human Factors
 HUMAN FACTORS
 TESTER ABILITY TO SEE 3D
 RANDOT TEST
 HOW LONG CAN THEY TEST BEFORE BECOMING FATIGUED
 WILL VARY BY INDIVIDUAL
 CONTENT QUALITY CAN AFFECT DURATION
 OVER TIME TESTERS BECOME MORE ACCUSTOMED TO IT

22. 3D Testing - Summary
 NEED FOR NEW APPLICATIONS AND EQUIPMENT
 NEED FOR NEW WORKFLOWS
 DIFFERENT TESTING REQUIREMENTS
 ADDITIONAL TIME AND COSTS
 3D IS STILL NEW TECHNOLOGY FOR BLU-RAY
 BOTH TECHNICAL AND PHYSIOLOGICAL
 EXPECT SIGNIFICANT AMOUNT OF TRIAL & ERROR

23. 3D Testing
VERIFICATION

24. 3D Testing - Verification
 BDA 3D VERIFIERS
 MITSUBISHI
 PANASONIC
 SONY
 ENSURE TITLE PASSES VERIFICATION ON ONE OF THE 3D
VERIFIERS
 WHAT DO THESE NEW VERIFIER ERRORS MEAN
 FAMILIARITY WITH 3D SPECIFICATION DIFFERENCES AND ERRORS

25. 3D Testing - Verification
 PURCHASE A 3D BD-ROM VERIFIER
 OBTAIN 3D BD-ROM SPECIFICATION
 CONTACT BDA
 LICENSE@BDAMAIL.COM
 AGENT@BLU-RAYDISC.INFO
 OFFICIAL BDA VERIFICATION FOR 1ST 3D TITLE
 CONTACT BLUFOCUS FOR ASSISTANCE
 BDTESTCENTER@BLUFOCUS.COM

26. BLUFOCUS 3D INVOLVEMENT
 3D COMMITTEE INVOLVEMENT
 BDA 3D COMMITTEE
 DEG 3D COMMITTEE
 3D@HOME CONSORTIUM
 WHITE PAPER ON 3D TESTING
 CHAIR STEERING TEAM 4 (3D DISPLAYS)
 VICE CHAIR STEERING TEAM 5 (3D HUMAN FACTORS)
 MPEGIF
 3D TV WORKING GROUP
 INTERNATIONAL 3D SOCIETY
 IHOLLYWOOD FORUM
 3D SPEAKER EVENTS
 NAB, MPEGIF, AIMMA, CEA LINES SHOW, CES, 3D-NEXT, BLU-CON, ETC.

27. Thank You
CONTACT INFORMATION
JUAN REYES
CHIEF TECHNOLOGY OFFICER
JUAN@BLUFOCUS.COM
BLUFOCUS INC.
10911 RIVERSIDE DRIVE
TOLUCA LAKE, CA 91602
818-294-7605
WWW.BLUFOCUS.COM