Find out how to drive valuable traffic through social media – from using Rich Pins on Pinterest to interacting with a relevant audience on Reddit. Learn how to boost your inbound marketing efforts by optimizing your content strategy, building quality backlinks, and submitting guest posts to reputable sites. Get unique ideas on working with influencers to drive loyal and relevant fans to your website. See what you can do better to ensure that your email marketing drives tons of traffic to your site.

1. 35PROVENWAYSTO
YOUR
WEBSITETRIPLE
Volume1
35PROVENWAYSTO

2. INTRODUCTION
1

3. INTRODUCTION
2

4. Nomatterwhattypeofbusinessyourun,yourendgoalistodriveconversions.Toachievethisgoal,you
firstneedtodrivetraffictoyoursite.Iftherearenowebsitevisitors,therearenopeopletoturnintoleads.
Andiftherearenoleads,itmeansyoudon’thavepeopletoconvertintocustomers.
Soit’seasytounderstandthatyoufirstneedtoincreaseyourwebsitetrafficinordertomeetyourother
performancemetrics.Butit’salsoimportanttoattractrelevanttraffic,sothatyoustandabetterchanceof
attractingthepeoplewhoarefarmorelikelytoconvert.
ThisThiseBookwillcoverindetailsomeofthebeststepsyoucantaketoincreasewebsitetrafficandattract
relevantleads.Usingthesetipswillhelpyoubeabletomakeadjustmentstoyourcampaignsandselect
methodsthatworkforyou.Byadoptingthesemethods,youwillbeabletoincreaseyourwebsitetrafficsig-
nificantlyandmakeimprovementsinotheraspectsofyourperformance.
Canyouthinkof10peopleyouknowwhoarenotonsocialmedia?Youmighthavesome
troublelistingmorethan2namesinjustafewseconds.Mostpeopleweknowhaveaprofile
onatleastonesocialmediaplatform.
Withsocialmediabeingsowidelyused,itcanbeoneofthemosteffectivechannelsfordriv-
ingtraffictoyoursite.Infact,Shareaholicreportedin2015that31.4%ofalltraffictoweb-
sitescamefromsocialnetworks.
CHAPTER1
SOCIALMEDIA
INTRODUCTION
3

5. Herearesomeofthebestwaystoincreaseyourwebsitetrafficusingsocialmedia:
Ifyou’reonPinterest,it’stimetotryRichPinsandseehowtheyimpactyourwebsitetraffic.
RichPinsaredifferentfromstandardpinsinthattheyincludemoredetailsabouttheproduct.
Forinstance,aRichPinmayincludeproductinformationsuchaspricing,linkstotheproduct
page,availableinventory,etc.Here’sanexampleofhowRichPinslook.
#1:MAKEUSEOFRICHPINS
4

6. AccordingtoresearchconductedbythePewResearchCenter,Facebookcontinuestobethe
mostpopularsocialmedianetworkwith79%ofadultsontheinternetusingit.Makingitthe
bestplatformforsharingyourcontentwiththegoalofdrivingvisitstoyoursite.
WithsuchahugenumberofFacebookusers,there’sagoodchanceyou’llfindmanyofyour
targetcustomersonthisplatform.Andifyouwishtodrivethemtoyoursite,you’llfirstneed
toengagethem.ThereareseveralwaystoengageyourFacebookaudience,butthemostim-
portantoneistoshareintriguingcontentthat’srelevanttothem.
Usetheplatformtoshareyourlatestblogpostsorpromoteyourupcomingproducts.Youcan
createpreviewsorteaserstogowiththepostandenticeyouraudience.Andmakesureyou
includealinktothecompletepostsopeoplecanclickonitandlandonyoursite.
Vox.comhasbeendoingthisincrediblywell.Inadditiontoproducingengagingcontent,their
editorsandwritersarerequiredtooptimizetheirpostsforsharing.Forinstance,theyhaveto
choosecompellingimagesanddevelopcatchyheadlinestobeusedintheirsocialmediapro-
motions.
Theycreatefunnyandengagingimagestopre-
viewtheirpostsonFacebookandengagetheir
audience.Thepostinthescreenshotabovehas
receivedmorethan3,000reactions.Topromote
theirinterviewvideos,theypostashortteaser
videoalongwithalinktothefullvideo.Theirgoal
istoengagetheaudienceonFacebookand
hopefullyconvincethemtovisittheirwebsitehopefullyconvincethemtovisittheirwebsite.
Sincetheyhaveadoptedthistechnique,
FacebookreferralsforVox.comhaveincreased
byalmost200%withinaperiodofsixmonths.
TherearealsotimeswhenFacebookcontributed
around40%oftheiroverallmonthlytraffic.You
canalsopromotecontestsandsalesthrough
Facebook.
#2:SHAREYOUR
CONTENTTHROUGHFACEBOOK
5

7. Inthepreviously-citedstudyconductedbythePewResearchCenter,Twitterwasclassifiedas
thethirdmostpopularsocialnetworkwith21%ofalladultsintheU.S.usingit.AlthoughIns-
tagramisthesecondmostpopular,therearesomelimitationsintermsoflinksunlessyou
haveashoppablegallery.
ThroughTwitter,youcanshareyourblogpostsandothertypesofcontenttoengageyourfol-
lowersanddrivethemtoyoursite.Ideally,youneedtohaveengagingheadlines,eye-catching
images,andengagingcaptionsalongwiththelinktoyourcontent.
It’salsoimportantthatyoutweetfrequentlysothatpeoplenoticeyou.Butthisdoesn’tmean
youshouldtweeteveryotherhourorso.Twoorthreetweetsadayshouldbegoodenoughto
keepyouraudienceengagedwithoutannoyingthem.
#3:SHAREYOUR
CONTENTTHROUGHTWITTER
6

8. Quorahadcloseto400millionvisitorsinMay2017,accordingtoSimilarWeb.And72.79%
ofthattrafficcamefromsearch.
Soifyouwanttoincreasetraffictoyourwebsite,youcanmakethemostofthisplatformby
showcasingyourexpertise.Thiswillensurehighvisibilityinsearchesrelatedtothetopicand
youshouldbeabletoattractrelevantsearcherswhomightdecidetocheckoutyourlinkafter
readingyouranswers.
#4:ANSWER
RELEVANTQUESTIONSONQUORA
7

9. Anotherwaytoleveragesocialmediafor
trafficisbyusingLinkedInGroupstoshare
yourcontentwitharelevantaudience.Join
groupsthatarerelatedtoyourindustryso
youcangetconnectedwithpeoplewhoare
likelytobeinterestedinwhatyouhaveto
say.
OnceOnceyouhavesharedyourblogpostcon-
tent,casestudies,andresourcesthrough
thesegroups,youshouldseeariseintraffic
toyoursite.
Andwhat’smoreisthatthesepeoplemay
evenshareyourcontentwiththeirownfol-
lowersorthroughtheirwebsite,furtherim-
provingyourchancestodrivewebsitetraf-
fic.It’sveryimportanttoneverspamthe
groupbyconstantlysharingcontentthat
othermembersmightfinduseless.
Makesureyoualsocontributetothegroup
bycheckingoutandinteractingwithcontent
sharedbyothergroupmembers.
TofindsomeofthebestLinkedIngroupstobeapartof,conductasearchforrelevantkey-
wordsandthenselect“Groups.”
#5:PARTICIPATEINLINKEDINGROUPS
8

10. Asasocialnewsaggregationplatform,Redditcanbeanexcellentsourceoftrafficifyour
targetaudiencefrequentsit.You’llneedtojoinrelevantsubredditsandthensharecontent
withtheusersthere.Peoplewillthenupvoteordownvoteyourcontentdependingonhow
theylikeit.Themoreupvotesyouget,thebetteryourchancesareofgainingvisibilityand
websitetraffic.
EntrepreneursEntrepreneurslikeTravisLevellhaveusedtheplatformtogeneraterelevantwebsitetraffic.
Usingonlythreepoststotherightsubreddits,hewasabletodrivemorethan1,000sessions,
outofwhich96.2%werecompletelynew.
#6:MAKETHEMOSTOFREDDIT
9

11. Optimizingyourwebsiteisacrucialsteptowardsincreasingyourwebsitetraffic.Infact,it’s
oneofthefirststepsnecessarytoboostyourrankingonsearchresultpages.Whenyourank
higherinsearchresults,yourwebsitewillbemorevisibletorelevantsearchers.Meaningyou
standabetterchancetodrawinthesesearcherstoyoursite.
Whilethereareseveralelementsinvolvedinwebsiteoptimizationforincreasedtraffic,there
aresomeelementsthathaveamoresignificantimpactonyourtrafficthanothers.It’simport-
anttorememberthatyouneedtocombinethesetacticsforyouroveralloptimizationefforts.
CHAPTER2
WEBSITEOPTIMIZATION
10

12. Metacontentisthepreviewofyourwebpagethatshowsupinthesearchresults.Itgivesa
quickinsightintowhatyourpageisallabout,sosearcherscaneasilydeterminewhetheror
notit’srelevanttothem.
Byprovidingthemwithmetainformation,youaremorelikelytodrawinrelevantvisitors
toyoursite.That’swhymetacontentoptimizationisalwaysacrucialstepinwebsite
optimization.
ForMotorCarsLtd.,metatagoptimizationplayedahugeroleinincreasingtherankingand
visibilityoftheirwebpages.TheyswitchedtoamoreSEO-friendlymetacontentforeach
page,whichwaslargelyresponsiblefortheirwebsiterankinginthefirstpageforcertainkey-
words.This,alongwithseveralotherSEOstrategies,helpedthemincreasetheirvisibilityand
expandtheirreach.
ForMadeComfy,metacontentoptimizationwasanimportantpartoftheirSEOefforts.They
usedcarefully-selected,relevantkeywordstooptimizethemetatagsforeachpage.Within
fourweeks,theirwebsiterankedinthefirstpageforhalfofthekeywordstheyused.Andthey
alsoexperienceda15%increaseinsitetraffic.
AccordingtoMoz,yourmetadescription
shouldbelongenoughsothatitcande-
scribewhatthepageisallabout.However,it
shouldn’tbelongerthan160characters,as
searchenginesmaynotdisplaytherestof
thecharacters.
Thedescriptionshouldbeactionableand
compellinginordertoconvincepeopleto
clickthrough.Andwhileitshouldcontain
relevantkeywords,itshouldn’tbestuffed
withkeywordstothepointthatthedescrip-
tiondoesn’tmakesense.
#7:OPTIMIZEYOURMETACONTENT
11

13. Anotheressentialstepinwebsiteoptimizationistooptimizeyouron-pagecontentwith
relevantkeywords.Thiscanimprovethevisibilityofyourwebsiteinsearchresults,whichis
crucialforattractingrelevantvisitorstoyoursite.
On-pagecontentoptimizationinvolvesselectingarelevanttargetkeywordthathasa
highsearchvolumeandlowcompetitionhighsearchvolumeandlowcompetition.Youthenusethiskeywordinauthenticwaysinthe
heading,subheading,andbodyofyourcontentaswellastheURL.It’simportanttoavoid
stuffingthecontentwithkeywords,asyouneedtomakesurethecontentsoundsnaturaland
compelling.
#8:OPTIMIZEYOURON-PAGECONTENT
12

14. AccordingtoWeareSocial,mobilephones
accountformorethanhalfoftheglobalin-
ternettraffic.Thisbeingthecase,there’sa
goodchancethatsomeofyoursitevisitors
areusingtheirphonesorsomeothermobile
devicetoexploreyoursite.Tocatertothe
needsofthesevisitorsyouwillneedto
switchtoaresponsivewebdesignswitchtoaresponsivewebdesign.
Althoughmobileresponsivenessmaynot
directlyimpactyourtraffic,itmayinfluence
otherfactorsthathaveaneffectonyour
traffic.Inotherwords,thereisacorrelation
betweenmobileresponsivenessand
websitetraffic.
Ifyourwebdesignisdifficulttonavigateonasmallscreenandvisitorshavetosquintorpinch
zoomtoreadthecontent,itmightfrustratethemandruintheirexperience.Itmightmake
themwanttoleaveandgotoanotherwebsite.Thismeanstherewillbeanincreaseinbounce
rate,whichcouldnegativelyimpactyourranking.Andthisinturnresultsinlowervisibility,
whichhampersyourchancesofdrivingtraffic.
Thiscasestudyisproofthatmobileresponsivenesshasanimpactonwebsitetrafficby
improvinguserexperienceanddecreasingbouncerate.Whenvisitorshaveapleasant
experiencebrowsingyoursite,it’snotonlygoingtomakethemstaybutalsoenticethem
tovisitagain.Soifyou’renotyetusingaresponsivedesignonyoursite,it’stimetomake
aswitch.
#9:SWITCHTOARESPONSIVEDESIGN
13

15. You’reprobablyfamiliarwithguestpostingandmayhaveevenwrittenafewguestposts
before.Butifyouwishtodrivemoretraffictoyoursite,youneedtotakeyourguestposting
strategytoanewlevel.Itshouldbecomeavitalpartofyourcontentmarketingstrategy.Not
onlyshouldyousubmitguestpoststootherwebsites,youshouldalsostartacceptingguest
postsonyours.
CHAPTER3
GUESTPOSTING
14

16. Whenyousubmitguestpoststorelevant
andreputablewebsites,you’rebuilding
high-qualitybacklinksforyourwebsite.
Sinceagoodlinkprofilecanimproveyour
ranking,youwillbeabletoincreasevisibility
anddrivemoretraffictoyoursite.Plus,
you’reprovingyourcredibilitytotheweb-
sitesite’saudience,whomightdecidetovisit
yoursiteafterreadingyourguestpost.
Asyoucansee,theirreferralsourcesarehigh-authoritywebsitesthatarelikelytobring
high-qualitytraffic.Butthisisn’ttheonlycaseinwhichguestpostinghasdriventrafficfor
websites.AGuestPostTrackercasestudyfoundthatasingleguestpostgenerated50,000
visitorswithinjustthreedaysofthepostbeingpublished.
Inotherwords,submittingguestpostscan
helpyougarnertrafficinmorewaysthan
one.AcasestudyonTheHOTHfoundthat
linksfromguestpostsdroveasignificant
amountoftraffictotheNinjaOutreachweb-
site.Intwoyearsworthofreferraltraffic,
5.47%camefromwebsitesonwhichthey
submittedguestpostssubmittedguestposts.
15
#10:SUBMITGUESTPOSTS

17. Besidessubmittingguestpoststoreputable
websites,postingcontentfromguestblog-
gersisalsoanexcellentwaytodrivetraffic
toyoursite.Bydoingthis,you’reengaging
youraudiencebyprovidingthemwithfresh
content.Butthat’snottheonlyreasonwhy
acceptingpostsfromguestbloggersisso
importantimportant.
Manyauthorshaveanestablishedaudience
onsocialmediaandontheirblogs.Once
youpublishtheircontribution,theycan
shareitwiththeirfollowersandsubscribers,
inturndrivingtheirfollowerstoyourweb-
site.It’simportanttomaintainthequalityof
yourblogbyonlyacceptingcontributions
thatarewell-writtenthatarewell-written,relevant,anduseful.
Allofthesementions,shares,and
promotionspromotionsareanexcellentwayto
drivetraffictoyourwebsite.Forthis
tactictohaveasignificantimpact,
carefullychooseyourguestcontribu-
tors.Iftheysendyouapitch,seewhat
theyhavetoofferintermsofreachand
contentquality.Theydon’tnecessarily
havehavetohaveaninfluencerstatus,but
theyshouldatleasthaveadecent
numberoffollowersorsubscribers.
16
#11:ACCEPTGUESTPOSTS

18. Influencersarepeoplewhohaveasignificantreachandhaveanimpactonpeople’sopinions
anddecisions.They’reoftenconsideredassubjectmatterexpertsandpeoplelooktothem
foradviceregardingtheirsubjectspecialty.Duetotheirinfluence,theyarepotentiallyan
excellentchannelforpromotingyourbusinessanddrivingtraffictoyoursite.
AccordingAccordingtoaLinqiareport,89%ofmarketersfoundinfluencercontenttobeeithervaluable
orveryvaluable.And57%ofmarketersbelievethatinfluencercontentoutperformsprofes-
sionalcontent.AnotherLinqiareportfoundthatatleast56%ofmarketersuseinfluencer
marketingtodrivetraffictotheirsiteorlandingpage.
Allthesestatsprovethatinfluencermarketingplaysavaluableroleinabrand’scontent
marketingstrategyandindrivingwebsitetraffic.Nowtakealookatsomeofthewaysyou
canworkwithinfluencerstoincreasetraffictoyoursite:
CHAPTER4
INFLUENCERMARKETING
17

19. Previously,wetalkedaboutacceptingguest
poststoyourwebsite.Nowtakeitupa
notchandpublishguestpostswrittenbyin-
fluencersandsubjectmatterexperts.Thisis
anexcellentwaytoenrichyourwebsitewith
valuablecontentandprovidesomething
freshandusefultoyourreaders.
Atthesametime,it’salsoaneffective
methodofdrivingtraffictoyoursite.When
youpromotethecontentthroughsocial
media,themerementionofaninfluencer’s
nameislikelytocompelmanypeopleto
clickonthelink.Additionally,theinfluencer
cansharethecontentwiththeirfollowers,
whichshoulddrivetraffictoyoursitewhichshoulddrivetraffictoyoursite.
Insteadofjusthavingthemguestpostonce,
youcouldinvitethemtobecontributorsor
paidcolumniststomakerecurringposts.If
yourbloghasasignificantamountof
monthlyimpressions,thiscouldbegood
publicityforaninfluenceraswellassinceit
providesthemwithaplatformtoreacha
newandlargeraudiencenewandlargeraudience.
TheinfluencerthensharesthecontentwiththeirfollowersusingTwitter.JeffBullas,for
instance,sharesthepostmultipletimestoensuremaximumvisibility.
18
Insteadofjusthavingthemguestpostonce,
youcouldinvitethemtobecontributorsor
paidcolumniststomakerecurringposts.If
yourbloghasasignificantamountof
monthlyimpressions,thiscouldbegood
publicityforaninfluenceraswellassinceit
providesthemwithaplatformtoreacha
newandlargeraudience
#12:INVITEINFLUENCERS
TOWRITEGUESTPOSTS

20. Itmaynotalwaysbepossibletohaveinflu-
encerssubmitguestpostsonyourblog.In-
fluencersarebusypeopleandmaynothave
thetimetowriteanentirearticletoshare
theirinsights.Butyoucanstillincorporate
theirinfluenceintoyourcontentanduse
thattodrawintraffictoyoursite
Invitethemtodoaninterviewforyourblog
sotheycansharetheirexpertise.Likeinflu-
encerguestposts,thisisagreatwayto
engageyourreaderswithfreshcontent.And
you’realsoestablishingarelationshipwith
theinfluencerbyshowingthemyourappre-
ciationfortheirexpertiseandinsights
Additionally,theinfluencercansharethenewsofyourinterviewwiththeirfollowersandinvite
themtocheckitout.Soyou’llbegainingmoretrafficwhenyouinterviewinfluencers.Ifit’s
notpossibletogettheinfluencerintoyourofficesforaninterview,youcanstillinterviewthem
throughSkypeorbysendingthemasetofquestionstoanswer.
MediakixsharednewsoftheinterviewonTwitter.Andtheinfluencerthenretweetedthispost
tosharethenewswithherfollowers.
19
#13:INVITE
INFLUENCERSFORINTERVIEWS

21. 20

22. Asestablishedinthepreviouspoints,influ-
encersalreadyhavealoyalfollowingofindi-
vidualswhoareinterestedinwhattheinflu-
encerhastosay.Youcaninviteinfluencers
asguestspeakersforyourwebinarand
drivetraffictoyourwebsiteandgainmore
audienceforthewebina
Justlikewithguestpostsandinterviews,
theinfluencercansharethenewsofthe
webinarandinvitetheirfollowerstopartici-
pate.Thiscouldthenplayacrucialrolein
drivingtraffictoyourwebsite.Outbrain,for
instance,invitedinfluencerslikeJeffBullas
andAnnHandleyforanAMA(askmeany-
thing)webinar.
21
#14:INVITE
INFLUENCERSASWEBINARGUESTS

23. Thisisoneofthemostpopularwaystofea-
tureinfluencersinyourcontentanddrive
traffictoyoursite.Althoughwespokeprevi-
ouslyofconductinginterviewsifinfluencers
don’thavethetimetowriteaguestpost,
someofthemmaystillbetoopressedfor
timetogiveafullinterview.Insuchcases,
youcaninvitethemtoaddtheirinsightsto
yourexpertrounduppost.
Creatinganexpertrounduppostwithinflu-
encersaddsvaluetoyourwebsitecontent.
Readerscan getusefulinsightsin a
bite-sizedformat,allowingthemtoengage
withyourcontent.Butthebestpartisthat
you’llbegettingmultipleinfluencersto
shareyourcontent,whichcanmakeahuge
differencetoyourreferraltrafficdifferencetoyourreferraltraffic.
Severalotherbloggersandmarketershaveexperiencedthebenefitsofexpertroundupposts
fortheirwebsitetraffic.ASumocasestudyevenhighlightedhowoneexpertrounduppost
generated2,.231pageviewsand1,500shares.
22
#15:FEATURE
INFLUENCERSINROUNDUPPOSTS

24. AccordingtoresearchconductedbyContentMarketingInstitute,86%ofB2Cmarketersnow
usecontentmarketing.Thesemarketersbelievethatwebsitetrafficisthetopmetricthat
providestrulymeasurableresultsoftheircontentmarketingefforts.
TheThesamestudyfoundthat78%ofmarketershaveexperiencedincreasedaudienceengage-
mentasaresultofcontentmarketing.And67%ofmarketersbelieveithashelpedthemin-
creasethenumberofleads.Thisgoestoshowthatwiththehelpofanoptimizedcontent
strategy,youcanmakesuremorepeopleengagewithyourbrandandvisityourwebsite,
whichwillimprovewebsitetraffic.
Hereareafewideasforoptimizingyourcontentstrategyinsuchawaythatyouexperience
increasedwebsitetraffic
CHAPTER5
OPTIMIZEYOURCONTENTSTRATEGY
23

25. Everyonecanagreethatcomingupwithfreshcontentideasandwritingausefularticleusing
thoseideasistime-consuming.Withseveralothertaskstofocuson,youmightnotalways
havethetimetoprovidefreshcontenttoyouraudience.Butthatdoesn’tmeanit’stheendof
theworld.
Forthesecondpost,SEOHackerexperienceda283.36%increaseinpageviewsineight
months.Andthethirdonesawa189.02%increaseinpageviewswithinthesametime-
frame.Thesenumbersareproofthatupdatingandoptimizinganolderpieceofcontentcan
stillhaveahugeimpactonyourwebsitetraffic.
Youshouldalsomakeitapointtooptimize
andupdateyouroldpoststoincreaseweb-
sitetraffic.Thisrequiresidentifyingthe
top-performingcontentonyourblogand
thenupdatingit.Youcanupdateitwithrele-
vantkeywords,freshideasbasedonupdat-
edrules,newimages,etc
Oncetheupdateisfinished,youcanthen
shareitwithyoursocialmediafollowers.To
theaudiencethathasn’treadtheoldpost,
thisisentirelyfresh.Andevenforthosewho
havereaditbefore,it’sstillsomethingnew
becauseyou’vemadeseveralchangesto
thecontent.
24
#16:OPTIMIZEOLDPOSTS

26. Yourcompetitorsareregularlyproducingqualitycontentthatgetsthemplentyofsharesand
drivestonsoftraffictotheirsite.Ifyouwishtooutperformthemanddriveevenmoretraffic
toyoursite,youneedtoproducebettercontent.Andyou’llneedtodistributethiscontent
throughvariousblogs,publications,orinfluencers.
TheThefirststepistolookfortop-performingcontentinyourniche.Whichonesgetthemost
sharesacrossvariouschannels?BuzzSumoisanexcellenttoolforthis.Youcanenteraspe-
cifickeywordrelevanttoyournicheandstartyoursearch.You’llthengetalistofarticlesthat
receivedthemostsharesonFacebook,LinkedIn,Twitter,andothersocialmediachannels.
Amongtheseresults,youcanlookfor
contenttopicsthatinterestyouandwould
beusefulforyouraudience.Thentryto
comeupwithawaytoimproveonthose
articlesarticlessoyoucanprovidesomethingeven
better.Orlookforawaytocreatesomething
newsuchasinfographics,casestudy
collections,etc.
Youcanthenpostthistoyourblogand
sharethelinkwithleadinginfluencersin
yourindustry,yournewslettersubscribers,
andyoursocialmediafollowers.Youcan
alsoshareitonpopularblogsandpublica-
tionsinyourindustry.
25
#17:GETIDEASFROM
TOP-PERFORMINGCONTENT

27. Yourcontentstrategyshouldalsoinvolvea
strategicplanningofcontentdeliverytiming.
Thisisbecauseyouneedtoupdateyour
blogregularlywithfreshcontentifyouwant
togainmoretraffic.Whenyoucreatenew
blogpostsonaregularbasis,yougiveyour
existingaudienceareasontoreturntoyour
blogblog.
Anditalsogivesyouachancetoattracta
new audiencebecausethenew entries
couldimproveyourvisibilityinsearchen-
ginesifyouoptimizeitproperly.Thishigh
visibilitycanimproveyourchancesof
drivingnewtraffictoyoursite.
InacasestudybybloggerKevinJ.Duncan,
postingdailyresultedina46%increasein
traffic.Therewasan84%increaseinsocial
mediasharesforhisblogpostsafterimple-
mentingthistactic.Hiscommentratealso
increasedby119%comparedtothethree
weekspriortothedailypostingimplemen-
tation.Additionally,therewasaslightdropin
hisbounceratetoo.
Justbecauseyouhavetopostfrequently
doesn’tmeanyoushouldsacrificecontent
quality.Createacontentcalendaranda
contentstrategythatwillhelpyouadjust
yourpostingfrequencyaccordingtoyour
abilities.Ifit’ssimplyimpossibleforyouto
producefresh,original,andvaluablecontent
ononadailybasis,trypostingatleast2-3
timesaweektoboostyourtraffic.
26
#18:POSTMOREFREQUENTLY

28. CHAPTER6
EMAILMARKETING
27

29. Tomakesurerecipientsopenyouremail
andclickonthelinktoyoursite,youneedto
personalizeyouremailmessage.Insteadof
simplysendingoutmassemails,youshould
personalizeyouremailsforeveryrecipient.
ImageSource:Boomtrain
28
#19:PERSONALIZEYOUREMAILS

30. Anotherchangeyouhavetomakeinyour
emailmarketingisindeliverytime.Youneed
tomakesureyouremailreachesrecipients
atthetimewhenthey’remostlikelytoopen
it.Thisimprovesthechancesofgetting
themtoclickonthelinksotheyvisityour
website.
Additionally,theywereabletore-engage15%oftheircontactsandattain85%morenew
contactsafteroptimizingtheirsendtime.
ImageSource:PrismGlobal
ArtificialIntelligencecannowhelpyouim-
provethisdeliverytimeoptimizationbycol-
lectingthebehavioralandinteractiondata
foreachrecipient.Soyoucanautomatically
makeadjustmentstothedeliverytimeac-
cordingtotheindividualpreferencesofyour
emailrecipients
29
#20:OPTIMIZEDELIVERYTIME

31. Inadditiontopersonalizingemailmessages
basedonarecipient’sinterest,youshould
alsosendoutautomatedemailstriggeredby
specificevents.
Thiscanhelpwithyourwebsitetrafficbecausetherecipientsaremorelikelytoopenandclick
ontheemailifit’srelevanttothem.Andsinceyou’redeliveringacustomizedemailrelevant
totherecipient’sactionsoracertainevent,itcouldcompelthemtoclickthroughtheemail
andvisityoursite.
Forexample,youcansendoutemailstoremindpeopleabouttheexpirationoftheirfreetrial.
It’scrucialtoengageyouraudienceatevery
stageofthecustomerlifecycle–whether
theyjustsignedupforyournewsletter,
downloadedafreeresource,orabandoned
apurchase.
30
#21:AUTOMATE
EMAILSFORDIFFERENT
CUSTOMERLIFECYCLESTAGES

32. CHAPTER7
LINKBUILDING
31

33. 32
#22:GIVETESTIMONIALS
FORSERVICES/TOOLSYOUUSE
Siteaggregatorscanbeanexcellentsource
ofbacklinksifyouwishtoincreaseyour
traffic.Whenyoupromoteyourblogorweb-
sitethroughthesesites,youhaveagood
chanceofgettingnoticedbypeoplewhoare
lookingfornewsitesorcontenttocheck
out.
#23:PROMOTEYOURBLOG
THROUGHCONTENTAGGREGATORS

34. 33
#24:SHARECONTENTONSLIDESHARE

35. 34

36. 35
#25:GETLISTEDIN
RELEVANTBUSINESSDIRECTORIES

37. Youneedtofirstbuildyournameinthein-
dustryandshowcaseyourexpertisethrough
guestblogging.Thiswillhelpyougrabthe
attentionofbloggers,influencers,andpubli-
cationsthatareconductingexpertroundup
interviews
Inadditiontocreatingexpertroundups,youcanevenparticipateinexpertroundupinterviews
conductedbyotherwebsitesorbloggers.Thiscouldhelpyouearnlinkbacksfromthose
websites,whichwillhelpenhanceyourlinkprofileandalsoresultinhighertraffic.
Onceyouhaveestablishedanameas
someonewithexperienceandknowledgein
theindustry,youmaygetapproachedto
contributetoexpertroundupposts.Grabthe
opportunitytofurtherstrengthenyourrepu-
tationandreachawideraudience.
36
#26:PARTICIPATE
INEXPERTROUNDUPS

38. Anotherexcellenttacticfordrivingtraffictoyoursiteisbypromotingyouroffersanddis-
countsthroughdealssites.Youmaynothaveayear-roundofferbutwhenyoudocomeup
withapromotion,makesureyougetintouchwiththesesites.Herearesomeofthebest
websitesthroughwhichyoucanpromoteyourdeals:
Slickdeals
DealNews
TechBargains
Offers.com
Youcanevenenhancethevisibilityofyourdealbyinvestinginadvertisingonthesesites.
Slickdeals,forinstance,givesretailerstheopportunitytobepartoftheir“FeaturedDeals”.
Promotingyouroffersonthesedealssitesisagreatwaytoimproveyourwebsitevisibility
amongcustomerswhoareinterestedingrabbingthebestdeals.Andifyourofferisenticing
enough,youcaneasilyleadthemtoyoursite.
37
#27:RUNPROMOSONDEALSSITES

39. Guestpostingmaybeanexcellentwaytoshowcaseyourexpertisetoanewaudience.But
youmaynotalwayshavethetimetowriteanew,high-qualityarticleeverysingleday.Inbe-
tweentheguestpostsyousubmittoothersites,youcanalsoearnbacklinksbycommenting
onrelevantblogposts.
However,avoidwritingspammy-lookingcopy-pastedcommentsatallcosts.Ifyou’replan-
ningonleavingablogcomment,makesureyouthoroughlyreadandunderstandthepost.
Thenthankthewriterforthetipsandinsights.Followthisupwithabriefmentionofwhatyou
thinkregardingthetopicandthentalkaboutarelevantarticlefromyourblogormentionyour
tool/servicewhenit’sappropriate.Inotherwords,yourcommentshouldaddvaluetothecon-
versationinsteadofblatantlypromotingyourself
Youcanstartbypickingoutafewrelevant
keywordsandreadingthetopblogposts
thatshowupinthesearchresults.Andthen
followthetipabovetowritevaluableandin-
sightfulcommentswhilelinkingbacktoa
relevantpageonyoursite.
38
#28:POSTCOMMENTS
ONRELEVANTBLOGS

40. Mostofthetipsmentionedaboveareachievablewithoutmuchcost.Buttherearetimesyou
needtomakesomefinancialinvestmentstogetthedesiredresults.Sowhenyouwishto
drivetonsoftraffictoyoursite,youmayneedtoinvestinpaidadvertisingcampaigns.Here
aresomeofyourbestoptions:
CHAPTER8
ADVERTISING
39

41. Afteryou’veoptimizedyourwebsitefor
searches,youmayseesomeimprovements
withinafewdays.Butiftheresultsaren’t
fastenough,youmaywanttoleverageyour
effortsthroughPPCcampaigns.
UK-basedClickConsultdevelopedarelevantandpersonalizedPPCcampaignforAct-On.
Theseeffortsresultedina206.6%increaseinclickstotheirwebsite.Theywerealsoableto
reducetheircostperclickby50.3%.
Thisway,youenhanceyourvisibilityin
relevantsearchresultswhenyourorganic
rankinghasn’tyetimprovedsignificantly.
40
#29:INVESTINPAIDSEARCH

42. 41
#30:INVEST
INFACEBOOKADS

43. Inadditiontotheregularphotosandcarou-
selads,youcanhavevideoads.Andwith
theintroductionofInstagramStories,you
canevenrunyouradcampaignthrough
stories.Thechoiceisuptoyou.Youcanrun
afewtestcampaignsandseewhichworks
best.
42
#31:INVESTIN
INSTAGRAMADS

44. Pinterestisanothersocialmediaplatform
youshouldleverageforadvertising.Accord-
ingtoShopify,it’sthesecondbiggestsource
oftrafficfrom socialmediachannelsto
Shopifystores.There’salsotheaddedad-
vantagethatshopperscomingfromPinter-
esttendtohaveamuchhigheraverage
ordervaluethanthoseshoppersfromany
othersocialchannel.
ForAdoreMe,PromotedPinsresultedinanimmensetrafficincrease.Theirtrafficfrom
Pinterestgrewby2600%andtheirclick-to-purchaseratewas50%higherthanother
channels.
Ifyouwanttooptimizetrafficcomingfrom
Pinterest,youcaninvestinPromotedPins.
Thesearelikeregularpinsbutyoucanget
morepeopletoseethemifyoumakea
smallfinancialinvestment.Unlike with
FacebookadsorInstagramads,thesePro-
motedPinswillcontinuetobringtrafficlong
afterafteryourcampaignendsbecausepinslast
forever.
43
#32:INVESTIN
PROMOTEDPINS

45. Twitterisalsooneofthemostpopularsocial
mediachannels.AccordingtoStatista,the
platformcurrentlyhas328millionmonthly
activeusers.Thismakesitidealforrunning
anadvertisingcampaignforthosewhowish
toboosttheirtraffic.UsingTwitter,youcan
deliverrelevantadstoyourtargetcustom-
ersbasedontheirlocationersbasedontheirlocation,interests,activi-
ty,andmore
Theythenexecutedasecondphaseoftheadcampaignbyretargetingpeoplewhohadinter-
actedwiththeGIFs.Thistime,theyusedWebsiteCardscustomizedaccordingtotheaudi-
ence’sspecificinterests.Withthehelpofthisadcampaign,BahiaPrincipewasableto
increasetheirwebsitetraffic44times
BusinessesliketheBahiaPrincipehave
madeuseofTwitteradstoreacharelevant
audienceanddrivemoretraffictotheir
website.TheyfirstcreatedcustomGIFsfor
fourtargetaudiencegroupssuchasfood-
ies,travelenthusiasts,coupleslookingfor
romanticgetaways,andparentslookingfor
familyvacationsfamilyvacations.
44
#33:INVESTINTWITTERADS

46. Here’showyourpromotedcontentwouldlookonauser’snewsfeed.
45
#34:INVESTIN
LINKEDINSPONSOREDCONTENT

47. CHAPTER9
ADDITIONALTIPS
46

48. Youcanpromotethegiveawaythroughsocialmediaandgetyourfanstoshareitwiththeir
followers.Youcanalsopromotethegiveawaythroughyournewsletterandinvitepeopleto
enter.Here’showPayPaldoesit.
Ifit’sahugegiveaway,youcouldevenhaverelevantinfluencersorpublicationspromotethe
contest.Youcanreachouttoinfluentialbloggersandoffertocompensatethemforpromoting
yourgiveaway.Youcouldeitherpaythemperpostorpaythemafixedamountforeveryclick
toyoursite.
47
#35:RUNAGIVEAWAYONYOURSITE

49. Thesearethetop35waysthatcanhelpyoudrivemorewebsitetraffic.Asyoucansee,there
areawidevarietyofoptionswhetheryou’reastartup,asmallbusiness,oralargeorganiza-
tion.Youcansimplyselectanyofthesetipsandstartapplyingthemaslongasthey’resuit-
ableforyourbusiness.Youcanalsomakeadjustmentstothesetacticsandcombinethem
withothertacticsasnecessary.
Amongtheseoptions,you’llfindonesthatrequireabitoffinancialinvestment.Butmostof
themrequirejustabitofeffortwithlittletonoadditionalfinances.Thismakesthemperfect
foranybusinessthatwantstoexperiencegrowthusingminimalinvestment.
Didyoufindthesetipshelpful?Ifyoudid,makesuretolookoutforthesecondvolumein
whichyou’llfindmoreeffectivetipstodrivewebsitetraffic.
48
CONCLUSION

50. AninfluencermarketingconsultanttoFortune500companies,andcelebrityA-listers,Shane
Barkerhashelpedthousandsofexpertentrepreneursexpandtheirreach,andbolstertheir
reputations.Whetherit’slaunchingproducts,creatingandconvertingnichewebsitetraffic,or
buildingtargetedsalesfunnels,ShaneworksdailytomakesurebrandslikePumaandIMAX
stayrelevantandinfluential.Hisvastwheelhouseincludesbusinessdevelopment,marketing
blueprints,SEO,andsocialmediamarketing.
PracticingPracticingwhathepreaches,Shanewritesprodigiouslyonmanyfacetsofcontentmarketing
andSEObestpractices.HeisatopcontributoratINC.comandTheHuffingtonPost,andhas
beennamedoneofthetopSalesforceinfluencersforhisviralarticle,“15KeysToWriting
BetterContentForSocialMediaCampaigns.”InDecember2016,hewasnamedthe13th
mostinfluentialmarketeronlinebytheContentMarketingInstitute.Heproudlyaddshis
charmingpersonalitytothemixwiththeSEMrushvideoseries,“InfluencerMarketingwith
ShaneBarker!”
49
ABOUT
SHANEBARKER