Wide screen formats have become increasingly popular for film and television production over the past few years and are gaining dominance in the industry. As wide screen televisions and monitors entered the market, filmmakers began switching to 16:9 formats that better match human field of vision. While the transition was initially expensive, the widespread popularity of wide screen with viewers has driven many producers to adopt the format for a more natural viewing experience across different mediums like theaters, television, and DVDs. Major electronics companies now focus on producing wide screen televisions and monitors to meet growing demand, and the format has become the broadcast standard in many developed countries.