This marketing plan summarizes GourMED's strategy to target health-conscious customers aged 18-40 with fast-paced lifestyles and special nutritional needs. The plan identifies competitors that provide healthy meal deliveries and positions GourMED to differentiate by offering meal plans tailored for specific medical needs and partnerships providing discounts at gyms and healthy restaurants. GourMED will target this niche market and promote through word-of-mouth, social media, and events to establish two locations in Makati and Ortigas for meal delivery.