The document discusses framing strategies for data retention and mass surveillance issues. It explains that an effective frame changes the language used, forces opponents to adopt your terminology, and seduces listeners to expand on a specific metaphor. Some current frames mentioned are "I have nothing to hide", "security over privacy", and using child pornography as a justification. The document then analyzes potential frames like depicting surveillance as a "war", "addiction", or "disease" and discusses crafting a frame around the idea that governments have become addicted to surveillance and need to "kick the habit".

1. Framing Data Retention
Lennart Huizing
Freelance political advisor
@lennarthuizing
lennart@lennarthuizing.nl

2. Data retention
●
Current state of play
– ECJ
– EU
– The Netherlands

3. What is framing?
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A coherent and appealing way to present your
argument
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You help people make sense of a subject
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You get to decide what vocabulary people use
●
You get to decide which cultural norms and
values are at stake
●
You get to choose who the hero is, who the
villain, and who the victim

4. What does a good frame do?
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Changes the vocabulary
●
Forces your opponent to adopt your language
●
Imposes a specific set of possible courses of
action
●
Seduces the listener to expand on the
metaphor

5. Current frames
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I have nothing to hide
●
We are in a war on terror
●
Privacy is a fundamental right
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Security is more important than privacy
●
Child pornography

6. Data Retention
War
Fobia
Crime Addiction
Oppression
Disease
Mental health

7. Mass Surveillance
War
Fobia
Crime Addiction
Oppression
Disease
Mental health

8. Insert your title here
●
Insert clever elevator pitch (2 lines max)
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Add some supporting arguments here
●
And here
●
And here
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Who is the hero?
●
The villain?
●
The victim?
●
Think about how your opponent will respond
●
Repeat

9. Surveillance is against our
fundamental rights
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What's the argument?
●
Who is the victim?
●
Who is the hero?
●
Who is the villain?
●
What solutions does it imply?
●
Does it work?

10. War on Terror
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What's the argument?
●
Who is the victim?
●
Who is the hero?
●
Who is the villain?
●
What solutions does this imply?
●
Does it work?

11. Child pornography
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Why the collective sigh?
●
Who is the victim?
●
Who is the hero?
●
Who is the villain?
●
What solutions does this imply?
●
Does it work?

12. Government has become
addicted to surveillance.
We have to kick the habit
and cure ourselves
before we overdose.

13. Kick the Habit
●
We refuse to admit we might have a problem – 'we have
nothing to hide'
●
We rationalize our behaviour, but our arguments don't stand up
to scrutiny – 'I can't hear you, and anyway - LALALALALAAA'
●
Our addiction damages things that are valuable – 'we just need a
tiny little backdoor backdoor that security protocol, just to keep
you safe!'
●
We have a long, hard road ahead of us to cure ourselves from
our addiction
●
But we have to cure ourselves, because there's a perpetual risk
of relapse

14. Kick the Habit (again)
What is really nice about this frame:
– We get to be the hero – and everybody who gets into
the frame with us gets to be a hero too!
– The victim is government and society in general –
should be treated with care and patience, like any
mental health patient.
– The villain is the surveillance agencies, that are the
pushers of our drugs
– Almost any counter-argument can be met with simple
answers:

15. You are in denial

16. You need to accept you have a
problem in order to cure it

17. Don't you see you are hurting
people around you?
And yourself?

18. Kick the Habit (get over it)
●
An addiction needs to be cured
– But addiction can be cured
– The patient needs to come clean and confess
– The patient must follow a 12-step program
– The patient needs defenses against relapse

19. Kick the Habit (finally)
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What are the weaknesses of this frame?
●
Is it appealing enough to engage the general
public?
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Can civil society unify messaging around this,
or another central frame?
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What new natural coalition partners come into
view?
●
Do we have a winner?