Check out these 30 simple and effective tips for e-mail marketing by Octane Marketing. We have extensive experience doing email marketing and regularly advice clients and partners about the best practices that they should follow when creating and launching an email campaign. This is an effort to share that knowledge with others who might be considering the use of email for their marketing activities. Do see all our tips and if you need more information or assistance then don't hesitate to get in touch with us! Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. We are the industry leader in this sector and one of India's top 20 technology start-ups. What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get exceptional results and be a success. So, we offer capable software and technological solutions to fit all needs. We don’t however, believe in customer alienation and therefore absolutely dislike and discourage spam. If you would like to get to know us better then visit us at www.octane.in

1. 30 Simple &
Effective
tips for EMAIL
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MARKETING
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2. Ask for prior permission
before you add someone to
your email list.
Make the consumer feel like
he/she is missing out on something
by not subscribing to your
newsletter.
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3. Use your website to promote your
email campaign, make sure it is
prominent for everyone to see.
Make Sign up as easy
as 1,2,3 and later
ask for more details.
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4. Let the subscriber know exactly
what he/she is signing up for:
Content and Frequency both.
Use touch points
Frequently to encourage
them to signup.
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5. emails are readable
Make sure your
and actionable even with images disabled.
Try to find out from users who don’t
click or read through your newsletter
what is lacking and what could be
improved upon.
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6. Don’t buy email lists,
earn them the legit way.
Always let the
user unsubscribe if
he/she wishes to.
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7. Make sure the unsubscribe
link is prominent enough.
Bother to ask why did
they unsubscribe.
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8. Optimize your landing page
to increase conversion rates.
Provide valuable content in
every email you send out, always
value quality over quantity.
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9. Have definite calls to action,
even with images disabled.
Only collect data that you
will use to personalize emails.
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10. Calculate beforehand the value
of an opt-in email address to
your company.
There might be no perfect time
to shoot out an email, but don’t
shoot in the dark by sending mails
at odd hours.
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11. Read what people have to say
when they reply to your
email campaign even if they
reply to noreply@abc.com.
Mixing social media and
email marketing makes for
a killer combo.
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12. Have different frequency options;
that is better than having
a person who shall unsubscribe.
Make sure your subject line grabs the
reader’s attention and makes them
want to read your mail;
basically Keep it Simple silly.
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13. Always test your mailers
before you send them out.
Don’t bother too much about
click rates, focus on
conversions.
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14. Make the most of your first email
sent out to a new subscriber.
Always send out a
welcome email instantly.
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15. Learn to segment,
don’t send everything to everyone.
People don’t READ mails,
they SCAN through, make sure
yours is ‘scanner friendly’.
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16. Trick to avoid spam filters is to use
MIME format (Text+HTML).
Do not keep delivering to
addresses which are invalid,
they hurt overall conversion
figures.
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17. Check out our other presentations for more tips & resources!
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