©2012 Marketing CoPilot Inc. All rights reserved.
You	  are	  a	  business	  owner	  struggling	  to	  understand	  how	  to	  turn	  your	  website	  into	  your	  most	  ...
1.  Why	  your	  website	  is	  the	  most	  important	  tool	      in	  your	  business.	  2.  How	  we	  turn	  websites...
You	  can’t	  buy	  my	  product	  or	   service	  online,	  so	  a	  website	  won’t	     help	  me	  in	  the	  sales	  ...
97%	            of	  people	  looking	  for	  a	  solu8on	                   for	  business	  or	  personal	  use	        ...
95%	            don’t	  go	  past	  page	  one	  of	  search	                   results.	     ©2012 Marketing CoPilot Inc....
11.2	             pieces	  of	  online	  data	  are	  used	                     to	  make	  a	  buying	  decision.	     ©2...
70%	            Buyers	  are	  70%	  of	  the	  way	  into	                   making	  a	  buying	  decision	  before	    ...
©2012 Marketing CoPilot Inc. All rights reserved.
Why	  you?	  ©2012 Marketing CoPilot Inc. All rights reserved.
1.  Department	  Overload:	  Because	  every	      department	  wants	  to	  be	  on	  the	  home	  page.	  2.  Messaging	...
©2012 Marketing CoPilot Inc. All rights reserved.
If	  you	  think	  you	  need	  to	  build	  a	  website	  and	  walk	  away,	  don’t	  bother	  building	  it.	  Invest	 ...
©2012 Marketing CoPilot Inc. All rights reserved.
©2012 Marketing CoPilot Inc. All rights reserved.
 Every	  employee	  that	  has	  a	  LinkedIn	  account	    and	  tells	  people	  where	  they	  work.	  This	  sends	  ...
CLARITY	  They	  want	  to	  make	  a	  choice.	  Make	  it	  easy	  for	  them.	  ©2012 Marketing CoPilot Inc. All rights...
We	  help	  business	  owners	  find	  customers	  and	  keep	  customers	  using	  a	  customer-­‐centric	  view	  of	  yo...
1    DISCOVER:	  	      The	  right	  message	  by	  answering	      the	  ques8on,	  “Why	  should	  I	  buy	  2    from	...
1                                                                     discoverClearly	  define	  why	  your	  customers	  c...
Your	  value	  proposiVon	  is	  your	  deal	  closer.	  Maybe	  you	  call	  it	  differen8a8on	  or	  compe88ve	  advanta...
Value	  Discovery	  Working	  Sessions	  delve	  into	  how	  to	  build	  differen8a8ng	  value	  into	  your	  message.	 ...
2                                                                                        engageUse	  your	  website	  and	...
A	  strong	  web	  presence	  is	  more	  than	  a	  website.	  It’s	  all	  of	  the	  ac8vi8es	  that	  you	  can	  be	 ...
Step	  2:	  Online	  Strategy	                +             Step	  3:	  Consistent	  Execution	                           ...
3                                                                                             convertIf	  your	  target	  ...
Zag	                                                      when	  others	                                                  ...
During	  2011,	  Google	  make	  over	  600	  changes	  to	  their	  algorithm.	  Guess	  what	  this	  means	  to	  your	...
1.  Click	  thru	  to	  website	  2.  Read	  something	  3.  Do	  something	   share	           tweet	               comme...
Drive	  more	  leads	  into	  the	  sales	  pipeline.	  Stay	  top	  of	  mind	  with	  exis8ng	  customers.	             ...
Anyone	  can	  create	  a	  marke8ng	  report.	  We	  mine	  analy8cs	  to	  understand	  the	  impact	  on	  your	       ...
©2012 Marketing CoPilot Inc. All rights reserved.
Curious.	  We	  always	  want	  to	  understand	  what	  is	  happening:	  what	  works	  and	  what	  doesn’t.	  	  CreaV...
Results.	  Every	  day,	  we	  are	  working	  towards	  beKer	  results	  for	  our	  clients.	  Thrills.	  Each	  month,...
CollaboraVve.	  Some8mes	  you	  want	  an	  expert	  and	  some8mes	  you	  want	  a	  “pair	  of	  hands”	  to	  help	  ...
Marke8ng	  CoPilot	  has	  a	  team	  of	  experienced	  testers	  to	  help	  you	  find	  customers	  and	  keep	  custom...
Check	  out	  some	  of	  our	  clients	  and	  successful	  online	  lead	  genera8on	  engines:	            •     www.et...
contact	  us:	  ©2012 Marketing CoPilot Inc. All rights reserved.
Marketing CoPilot - Find Customers Keep Customers
Marketing CoPilot - Find Customers Keep Customers
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Marketing CoPilot - Find Customers Keep Customers

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you are a business owner struggling to understand how to turn your website into your most powerful sales tool.

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1. Why your website is the most important tool in your business
2. How we turn websites into performing sales tool

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Marketing CoPilot - Find Customers Keep Customers

  1. 1. ©2012 Marketing CoPilot Inc. All rights reserved.
  2. 2. You  are  a  business  owner  struggling  to  understand  how  to  turn  your  website  into  your  most  powerful  sale  tool.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  3. 3. 1.  Why  your  website  is  the  most  important  tool   in  your  business.  2.  How  we  turn  websites  into  performing  sale   tool.   Note:  This  presenta8on  will  take  you  FIVE  minutes  to  read.  When  you  are  finished,   you  will  understand  why  you  should  choose  Marke8ng  CoPilot.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  4. 4. You  can’t  buy  my  product  or   service  online,  so  a  website  won’t   help  me  in  the  sales  process.   I  don’t  get  leads  from  my   website.   My  customers  don’t  use  search   engines  to  find  products  or   services  like  mine.   I  need  to  invest  in  a  sales   rep  before  I  spend  money   on  my  website.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  5. 5. 97%   of  people  looking  for  a  solu8on   for  business  or  personal  use   start  their  search  in  a  search   engine.   ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  6. 6. 95%   don’t  go  past  page  one  of  search   results.   ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  7. 7. 11.2   pieces  of  online  data  are  used   to  make  a  buying  decision.   ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  8. 8. 70%   Buyers  are  70%  of  the  way  into   making  a  buying  decision  before   they  pick  up  the  phone  and   speak  to  your  sales  rep.   ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  9. 9. ©2012 Marketing CoPilot Inc. All rights reserved.
  10. 10. Why  you?  ©2012 Marketing CoPilot Inc. All rights reserved.
  11. 11. 1.  Department  Overload:  Because  every   department  wants  to  be  on  the  home  page.  2.  Messaging  Overload:  Because  inexperienced   communicators  believe  more  is  beKer.  3.  Technophobia:  Because  experienced   communicators  resist  new  media.  4.  Techno-­‐obsession:  Because  of  an  overuse  of   “cool”  technologies.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  12. 12. ©2012 Marketing CoPilot Inc. All rights reserved.
  13. 13. If  you  think  you  need  to  build  a  website  and  walk  away,  don’t  bother  building  it.  Invest  in  it  monthly.  Apply  tac8cs  monthly.  See  it  as  a  12  month  investment.  This  is  not  a  one  shot  deal.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  14. 14. ©2012 Marketing CoPilot Inc. All rights reserved.
  15. 15. ©2012 Marketing CoPilot Inc. All rights reserved.
  16. 16.  Every  employee  that  has  a  LinkedIn  account   and  tells  people  where  they  work.  This  sends  a   link  back  to  your  company.   Every  search  someone  does  on  your  brand   name  tells  a  search  engine  you  maKer.   Every  piece  of  content  siSng  on  your  website   tells  people  what  you  think.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  17. 17. CLARITY  They  want  to  make  a  choice.  Make  it  easy  for  them.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  18. 18. We  help  business  owners  find  customers  and  keep  customers  using  a  customer-­‐centric  view  of  your  value.   What separates us from web shops or marketing agencies is our customer-centric view of your value proposition; how we bring that to life online, validate it with your target market, and evolve it until you get the results you want.©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  19. 19. 1 DISCOVER:     The  right  message  by  answering   the  ques8on,  “Why  should  I  buy  2 from  you?”   ENGAGE:  3 Using  your  online  engine  to   deliver  the  message.   CONVERT:     With  monthly  online  tacVcs  to   track  and  measure  the  message   and  convert  traffic  into  leads.   marketingcopilot TM Find Customers. Keep Customers.
  20. 20. 1 discoverClearly  define  why  your  customers  choose  you.  ©2012 Marketing CoPilot Inc. All rights reserved.
  21. 21. Your  value  proposiVon  is  your  deal  closer.  Maybe  you  call  it  differen8a8on  or  compe88ve  advantage.  It  is  not  a  tagline,  mission  statement  or  ar8cula8on  of  what  you  do.    It’s  a  precise  representa8on  of   1why  someone  should  buy  from  you.     marketingcopilot TM Find Customers. Keep Customers.
  22. 22. Value  Discovery  Working  Sessions  delve  into  how  to  build  differen8a8ng  value  into  your  message.    These  sessions  will  provide  guidance  on  how  to  organize  your  message  to  build  the  founda8on  for  an   1ongoing  marke8ng  program.       marketingcopilot TM Find Customers. Keep Customers.
  23. 23. 2 engageUse  your  website  and  web  presence  to  test  and  validate  your  value  proposi8on  
  24. 24. A  strong  web  presence  is  more  than  a  website.  It’s  all  of  the  ac8vi8es  that  you  can  be  doing  online  to  drive  qualified  leads  to  your  company.    Your  website  is  only  part  of  the  puzzle.     2Your  web  presence  is  an  interac8ve  tool  you  can  use  to  engage  interest  in  your  value  and  track  prospects  through  the  buying  process.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  25. 25. Step  2:  Online  Strategy   + Step  3:  Consistent  Execution   Starts  the     Content     Customer  Buying     Web   Optimized   Management     Process  Online   Presence   Website   System/Blog     Step  1:   Creates   Clear  Value   E-­‐mail  Marketing   Tools       Differentiation   Audience   Segmentation   Proposition:   Why  should  I   Search  Engine   SEO     Platform   What  people     buy  from  you? Optimization   search  for?   Keywords   LinkedIn   Social  Media   Twitter   Getting     prospect  and     Optimized     Facebook   customers  to     Web  Presence    YouTube   find  you   Press  Releases  &   Backlinks   Directories   Conversion     Downloads   Tools   Whitepapers   PayPerClick   AdWords   Measure  &   Analytics   Optimize   Find Customers. Keep Customers.©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  26. 26. 3 convertIf  your  target  audience  does  not  share  your  content,  comment  or  do  something  on  your  site,  you  have  failed  to  communicate  your  value.  ©2012 Marketing CoPilot Inc. All rights reserved.
  27. 27. Zag   when  others   Zig   3©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  28. 28. During  2011,  Google  make  over  600  changes  to  their  algorithm.  Guess  what  this  means  to  your  business?   •  There  is  more  emphasis  on  social   sharing  to  geSng  found  and  ranked.   3 •  Google  looks  at  dynamic  content  first.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  29. 29. 1.  Click  thru  to  website  2.  Read  something  3.  Do  something   share   tweet   comment   3 Website   Report   My  Content?   Aaer  72-­‐Hours:     • Top  10  Sales  Ques8ons   • How  to’s   Report  &  Analyze  &   • Industry  updates   Adjust   • Press  releases   • Client  stories   Email  Tool   Op8mize   Send   Report   click  thru  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  30. 30. Drive  more  leads  into  the  sales  pipeline.  Stay  top  of  mind  with  exis8ng  customers.   3Monitor  and  analyze  analy8cs  on  a  monthly  basis  to  determine  what  is  working  and  what  needs  to  be  adjusted.    ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  31. 31. Anyone  can  create  a  marke8ng  report.  We  mine  analy8cs  to  understand  the  impact  on  your   3business,  communica8ons  and  lead  genera8on.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  32. 32. ©2012 Marketing CoPilot Inc. All rights reserved.
  33. 33. Curious.  We  always  want  to  understand  what  is  happening:  what  works  and  what  doesn’t.    CreaVve.  What  is  the  very  best  way  to  present  your  company  online.  Results-­‐driven.  We  demonstrate  results  every  month  to  clients  about  what  we  have  achieved  via  our  VMM  report.      ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  34. 34. Results.  Every  day,  we  are  working  towards  beKer  results  for  our  clients.  Thrills.  Each  month,  we  find  at  least  one  thing  that  will  thrill  and  delight  each  client.  RelaVonship.  We  want  our  clients  to  have  direct  contact  with  the  whole  team  and  know  that  their  account  maKers  to  us  each  and  every  day.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  35. 35. CollaboraVve.  Some8mes  you  want  an  expert  and  some8mes  you  want  a  “pair  of  hands”  to  help  you  with  marke8ng  ac8vi8es.  We  can  do  both,  but  what  sets  us  apart  is  our  ability  to  partner  with  clients  to  understand  their  business  and  sales  process.  We  view  the  work  we  do  as  a  shared  responsibility  and  we  take  that  responsibility  very  seriously.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  36. 36. Marke8ng  CoPilot  has  a  team  of  experienced  testers  to  help  you  find  customers  and  keep  customers.  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  37. 37. Check  out  some  of  our  clients  and  successful  online  lead  genera8on  engines:   •  www.etgroup.ca   •  www.promys.com   •  www.trcepos.ie   •  www.jan-­‐pro.ca   •  www.arbrux.com   •  www.spmlearning.com   •  www.solu8ons360.com  If  you  are  interested  in  client  success  stories,  please  click  here:   Click  Here  for  Client  Success  Stories  ©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM Find Customers. Keep Customers.
  38. 38. contact  us:  ©2012 Marketing CoPilot Inc. All rights reserved.

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