Students are strongly influenced by trends on social media and strive to be trendsetters. They are willing to sacrifice and work to earn money to spend on themselves and social activities like concerts and travel. While image and following trends are priorities for spending, students are less willing to spend money on textbooks and education needs, preferring to borrow or go without.

1. But wont tell their parents

2. Trends are living and
breathing things

3. Visual Is Key:
Students are looking at each other
&
Students are looking at Social media
In Particular

4. Students happy to
follow a trend…for now
BUT
Being a trendsetter is
the goal….
• Feel Good Factor
• Feel Important
• Feel Valued

5. Students blowing
cash with a purpose

6. Image is everything: Students will
spend on themselves first.

7. R5000 ?
2nd
1st
3rd

8. What about
Textbooks?
You mean
TrashBooks!......................
............. Student would rather borrow than spend extra money or
spend money on much needed textbook on anything other than themselves.

9. Even students with no
money, have money.

10. “Dear dad, no mon, no
fun, your son.”
“Dear son, so sad, too
bad, your dad.”

11. Creativity + Money
• LIE– Students will tell parents they “need textbooks”.
• STARVE– not literally but students will cut back on favorite meals, to prepare for the
weekend.
• SACRIFICE – in pursuit of something bigger students WILL give up temporarily and suffer
FOMO.
• WORK – students have needs and will work to make they cash, especially when driven by a
goal.
• Concert Tickets
• Travel
• Clubbing
• Clothing Shopping
When it comes to needing cash,
students improvise: