1. 3RD HOURLY TOPICS
4 P's
1- PRICE
2- PRODUCT
3- LEVELOF PRODUCTS
4- TYPESOF PRODUCTS
5- HOW PRODUCT LAUNCH
6- PRODUCT DEVELOPMENT STAGES (CHAR, OBJECT, STRATEGIES)
7- PRICING STRATEGIES
8- PLACE (WHOLESELLER, RETAIL NETWORK, LOGISTICS)
9- PROMOTION (ADVERTISMENT, MEAN & MEDIA ADVERTISING {SELECTION, PLACE &
TIME, CONTEMPERING, CONCEPT OF IN HOUSE ADVERTISMENT, MEDIA BUYING
ADVERTISING, PRO, PR ROLE IN TODAY MARKET, PUBLICITY, SALES PROMOTION
TOOLS} )
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PRODUCT
Level of Product 4 to 5 levels are there
a) Core Benefits
b) Basic / Actuall
c) Expected
d) Augmented
e) Potential

2. TYPE OF PRODUCTS (4 TYPES)
CONVIENCE
SPECIALIST
SHOPPING
UNSOUGHT
HOW PRODUCT LAUNCH (6-TYPES)
1- IDEA GENERATION
2- COLLECTION OF INFORMATION
3- PRODUCT DESIGN
4- PACKAGING
5- BETA TESTING
6- COMMERTIZATION