Google has released exciting new tools that help eye doctors connect with patients online. Join Jeff White, VP of Client Services at Surefire Local to learn ways you can engage them in local search results long before they click to your website. Watch this webinar on-demand at http://bit.ly/2yRzbrP and learn how to: - Publish relevant content with Posts that appear right in search results - Message in real-time with people who find your practice on Google Search - Create unique URLs for your services that let consumers contact you directly from Google Search or Maps - And much more!

1. Hardworking marketing for hardworking people
marketing@surefirelocal.com
3 New Google My Business Tools to
Drive More Appointments

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Why Your Reputation & Ratings Matter
For every 1-star increase a
business gets in their rating, their
sales revenue will increase
approximately 5 to 9%

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3SurefireLocal.com
Jeff White
VP, Client Services
Today’s Speakers

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● 3 new tools
● 1 secret
● “But wait...there’s more!”
Google My Business

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● You have a GMB listing
● Do you control it?
Google My Business

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● What is it?
● Why is it important to you?
● How do I get a GMB listing?
Google My Business

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● Your business info on Google
○ This is your “digital anchor”
● You are important to Google
○ Most searches are on Google
○ Most searches have local intent
○ Most searches are mobile
● Claim it OR Create it
○ google.com/business
Google My Business

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Brand Name Search

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Brand Name Search
You & your website earned
these links

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Brand Name Search
Google is GIVING you this
space...IF you follow the rules

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Keyword Search
You have to EARN this
space and placement.
How do you earn this space?
● Proximity
● Relevance
● Quality

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Keyword Search
Google is selling this space

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Keyword Search
Google is selling this space
AND NOW
this space as well.

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1. Take advantage of Google tools & best practices
2. Be aware of how Google works
3. Be aware of how Google is evolving
What Should an Optometrist Practice Do?

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1. Posts
2. Messaging
3. Appointment Link
3 New Tools You Can Start Using Today

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Branded Search

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1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post

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Google Post

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3 New Tools You Can Start Using Today
1. Posts
2. Messaging
3. Appointment Link

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Messaging

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● Mobile only
● Google measures &
reports how quickly you
respond!
Messaging

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● Google says Hi
● Business says Hi
○ Customize your
opening message
● Begin text conversation
Messaging

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Messaging

24. Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
eBook:
Good Reviews & How to Get
Schedule a 15 min intro
to the Surefire Cloud
Google
Chromecast
Email: marketing@surefirelocal.com
After the call,
you’ll receive...

25. Schedule a 15-minute introductory
call on the Surefire Cloud
❏ Tuesday, October 24
❏ Thursday, October 26
❏ Please email me to schedule a call

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3 New Tools You Can Start Using Today
1. Posts
2. Messaging
3. Appointment Link

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Appointment Link

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Create an “Appointment” Link

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Google My Business
● 3 new tools
● 1 secret
● “But wait...there’s more!”

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Your homepage is no longer your “homepage”!
1 Secret

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What does Google Want?
● Good experience for its
customers / searchers
● Mobile
● Speed
● Quality
1 Secret

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Google My Business
Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?

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Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?
Answer: Content, Links, Rank Brain
(Artificial Intelligence)
....User Engagement
Google My Business

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It’s not about JUST your website anymore
Digital Footprint =
● Website
● Social sites & activity
● Directory listings
● Reviews
○ Quantity
○ Quality
○ Consistency
Your Business Has a Digital Footprint

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Manage Your Entire Digital Footprint in One Place

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Google My Business
● 3 new tools
● 1 secret
● “But wait...there’s more!”

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Google My Business
UGC
● User
● Generated
● Content

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● Types of UGC:
○ Pictures
○ Video
○ Answer questions about a
business
■ Points & Levels
● Questions & Answers
But Wait...There’s More!

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But Wait...There’s More!

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● Book appointments
right from GMB
But Wait...There’s More!

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But Wait...There’s More!

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But Wait...There’s More!

43. Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
eBook:
Good Reviews & How to Get
Schedule a 15 min intro
to the Surefire Cloud
Google
Chromecast
Email: marketing@surefirelocal.com
After the call,
you’ll receive...

44. Schedule a 15-minute introductory
call on the Surefire Cloud
❏ Tuesday, October 24
❏ Thursday, October 26
❏ Please email me to schedule a call

45. Hardworking marketing
for hardworking people
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal